The culmination of three months of scouring the nation for the most exciting and innovative new businesses can only mean one thing…

The Startups 100 2018 is here

Ranking the UK’s 100 most awe-inspiring and fast-growth potential new businesses launched in the last three years, the Startups 100 2018 offers a deep-dive into the country’s thriving start-up landscape.

Sponsored by DCMN for its 10th anniversary year, this year’s index offers up inspiration and innovative ideas in abundance with the 100 start-ups arguably our most ambitious and diverse yet.

Presenting businesses from a cross-section of industries, browsing the Startups 100 2018 you’ll read how start-ups are tackling post-natal depression and cancer head-on, you’ll see the in-roads being made to make renting fair-game for students and landlords alike, and you’ll learn how we can better educate ourselves – and our children – with the latest in edtech.

Inspiration aside, the businesses featured in the Startups 100 2018 are having a powerful economic impact too.

Collectively employing 1,981 staff with an average turnover of £1.5m, the 100 start-ups show just what can be achieved in the space of three years – and many less than two (the average age is just 1.92 years!).

The history of the Startups 100 – and its future

We launched the first ever Startups 100 index back in 2008 as a showcase of the 100 most exciting new businesses launched in the last three years.

10 years on and 2008’s list makes for absolutely staggering reading. £75m-turnover online print and design company MOO was there. As was Levi Roots’ Dragon-backed multi-million pound Reggae Reggae Sauce brand. Notonthehighstreet.com, founded by Holly Tucker MBE and Sophie Cornish MBE, now processes transactions in excess of £165m (£40.7m turnover to March 2017).

The colourful organic food business Ella’s Kitchen, created by Paul Lindley and named after his daughter, has since been acquired by US food giant Hain Celestial Group and boasts revenue of £65m now. Vincent McKevitt’s salad chain Tossed remains in rude health. And BrewDog, Scotland’s craft brewer with attitude was valued at £1bn last year after a US private equity firm acquired a 23% stake. Not bad for a start-up launched by two 24-year-olds in a garage!

We were publishing pioneers at the time as no other publication had produced an index of that kind. And today, the Startups 100 remains the longest-running index to celebrate the best of Britain’s start-ups.

So, what does that mean for our Startups 100 2018?

Going by the successes of their predecessors, you might think they’ve got some pretty big boots to fill. However, we don’t suspect that will be a problem for this year’s cohort.

With many already making their mark with customers and clients (more than a fifth of the businesses are already profitable while average turnover sits at £1.5m turnover) and investors (the 100 businesses have collectively raised more than £270m), in 10 years’ time we have no doubt that the names in the Startups 100 2018 will be just as familiar as the Startups 100 2008.

How the Startups 100 2018 is decided

What makes for a Startups 100-worthy business? To start with, businesses that enter need to have to meet our eligibility criteria at the time of submitting an entry which means they must be:

• UK-based
• Privately-owned
• Have started trading on, or after, January 1 2015

Then, we expect to see the business tick many of our boxes for the following criteria:

• Impressive USP
• Exceptional founders– From young founders with incredible drive to experienced entrepreneurs with a stellar track record. Founders in this year’s index are aged between 24 and 59, highlighting the age shouldn’t be a barrier to starting up.
• Employee numbers– We’re looking for businesses that can truly scale and make a positive contribution to the UK economy… although businesses achieving early traction with a small team, or no team, is equally inspiring.
• Amount of funding raisedor growth achieved without any funding
• Traction to date– If a start-up is making a lot of noise with a great client portfolio, growing customer base, strong sales figures etc. then we want to hear about it.
• …And growth potential– While traction is important, we’ll give endorsement to new businesses that we feel will become long-term sustainable companies, and even household name brands.
• Global aspirations– The Startups 100 isn’t an index of lifestyle businesses; we seek to celebrate start-ups that have long-term goals of becoming global brands.

And, of course, while we have every optimism that the Startups 100 2018 will grow to become the businesses of the future, there will always be some exceptions – as is the nature of the start-up industry.

Raising a glass, and a half, to the Startups 100 2018

Last year, in a Startups 100-first, we wanted to do more to reward the achievements of our Startups 100 and so we held a celebratory launch event for 2017’s 100 winning businesses.

This year, we’re keen to maintain that momentum and continue our support for our Startups 100 with the return of our launch event for 2018.

Taking place on 19 July at an exclusive location in London, this year’s cohort will have the opportunity to meet and network with fellow Startups 100 2018 businesses over drinks and canapés and will hear from former Startups 100 companies that have become top brands.

But that’s not all…

With expertise from DCMN, the growth marketing partner for digital businesses, we’re going one step further and will be offering one business from the Startups 100 2018 access to a high-impact management brand workshop.

Combining first-hand best practice experience with enabling coaching methods, the workshop will empower the founders to reflect and commit on their unique mission, vision and their competitive positioning.

The winner – who will be awarded Startups 100 Brand Champion – will be revealed at the launch event.

Now view the Startups 100 2018 index in full

Are you ready to meet the 100 hottest start-ups operating in the country today?

In a countdown from 100 to 1, we’re proud to introduce you to the future of UK business…

Spread the word about the Startups 100 2018 using the hashtag #Startups100 and give your support. Want to be featured on our next list or think your business was overlooked? Let us know using #Startups100 or email us at startups100@staging.startups.co.uk

Founder: Nuala Murphy
Founded: January 2017 (launched November 2017)
Website: www.momenthealth.io

Antenatal and postnatal depression and its associated anxieties are a huge issue for expectant and new mums across Britain.

However, maternal mental health – and conversations around it – are yet to fully become a part of mainstream society.

For instance, did you know that, in the UK, perinatal mental health problems affect between 10% to 20% of women during pregnancy and the first year after having a baby?

Or, did you know that 23% of British women who died between six weeks and one year after pregnancy died from mental-health causes, with 14% of this figure dying by suicide?

For Belfast-based Nuala Murphy, a new mother herself, these frightening statistics meant that something had to be done to help others who would otherwise have nowhere to go.

So, six months ago Murphy launched Moment Health and has made it her mission to put maternal health in the spotlight.

Developed with clinicians and healthcare professionals, Moment Health is the only app of its kind focused on early-intervention in pregnancy. Its aim is to help solve many of the postnatal depression problems which mums and mums-to-be suffer.

Backed by £250,000 from Pentech Ventures and TechStart NI, the app has already had some traction:

In its first week of going live, Moment Health became the number one ranked UK health and fitness app on the App Store – a ranking which Murphy regards as “bittersweet as it underpins the scale of the problem”.

The app is also in a clinical trial with Ulster University with the early research “showing significant results”. However, Murphy has much bigger ambitions for what Moment Health can achieve.

She tells us that her long-term goal for the business is “to make a dent in the statistics, understand the illness further, and help every mum, dad or partner to sustain good mental health on their parenting journey. Successful or not.”

With research that 80-90% of prenatal and postnatal depression sufferers fully recover with early intervention, the potential for Moment Health is undeniable.

Founders: Alice Holden and Fleurette Mulcahy
Founded: October 2013 (launched September 2017)
Website: www.attollolingerie.com

At bra sizes 28FF and 30GG, best friends Alice Holden and Fleurette Mulcahy bonded over the struggle to find underwear that fitted their full busts and their narrow back widths.

The pair found they were making a trade-off between well-fitting but “beige, matronly” bras, and bras that were beautiful but too small.

While carrying out market research, the duo found they weren’t the only ones having bra ‘mares.

With 81% of the women in the D+ size bracket saying they disliked the bras available in their size, Holden and Mulcahy decided it was time for a solution.

And so, Attollo Lingerie – a range of luxury, fashion-forward underwear for D+ women – was borne.

Having gained column inches in high-profile publications like Vogue, Cosmopolitan, GQ and Tatler since going live last September, Attollo aims to give “D+ women the confidence to celebrate their voluptuous figures”. It also offers a personalised fitting service and bra fitting parties.

Despite winning the hearts of women who require full busts with small bands, the start-up had initially struggled to succeed in the male-dominated investment market with “investors failing to understand the need for the product”.

Fortunately, Holden and Mulcahy weren’t to be dissuaded. Prior to their first meeting with a fund, the duo found out the investor’s shoe size (a man) and brought along a pair two sizes too small.

After getting the investor to squeeze into the shoes, they then told him he had to keep them on throughout the meeting because they were the only pair available; driving home the discomfort that many women face with ill-fitting bras. This creative approach worked and the female entrepreneurs won the investment; kicking off their first funding round.

Now, Attollo Lingerie has plans to expand its team, drive marketing and launch a new range to cater to more bust and back sizes.

The ultimate vision, however, is “global boob domination”.

Holden and Mulcahy hope to scale Attollo to become an all-encompassing brand, providing women with niche bra sizes with quality lingerie, swimwear, nightwear, sportswear, maternity and mastectomy-centred pieces.

Founders: Lukas Passia and Vincent Efferoth
Founded: January 2016 (launched April 2017)
Website: www.noveltea-drinks.com

Britain is a nation of tea lovers. After water, it’s the most consumed beverage and it’s not surprising – after all; what problems can’t be solved with a cup of tea?

Hard day at work? Have a cuppa. Family problem? Have a cuppa. Issue with your finances? Never fear, the faithful cup of tea will have your back.

But we’re also a nation that loves an alcoholic tipple. The sales of gin are soaring, as is Mezcal and tequila, while ONS data shows that, in 2017, alcohol made up 3% of our average weekly household spend.

So, it goes without saying that a brand which could successfully combine our love of tea with alcohol would be on to a winning recipe, right?

Introducing NOVELTEA. The world’s first premium alcoholic tea.

Made in the UK, cold-brewed, vegan, gluten-free, and free from any artificial colours, NOVELTEA’s spirits can be served ice-cold or warm in a classic tea cup.

Bored by “incremental innovations in established product categories such as new flavoured gins and new craft beers”, founders Lukas Passia and Vincent Efferoth came up with the idea after experimenting with alcoholic tea blends in their kitchen.

The young entrepreneurs then joined the University of Newcastle’s start-up programme and won, spurring them on to launch the business in April 2017.

With two flavours; The Tale of Tangier (an infusion of Moroccan green mint tea and Caribbean rum) and The Tale of Earl Grey (Earl grey tea with British gin), NOVELTEA has become a quick hit among retailers and consumers.

In the UK, it has acquired high-end customers such as Harrods, Fenwick, and John Lewis, was crowned Start-Up of the Year at the 2017 Hospitality Business Awards North (pictured), and the public have raised a glass to the idea by investing £217,800 in an oversubscribed Crowdcube round.

While overseas, the business is in talks with several distributors from foreign markets such as China, Hong Kong, and Germany.

Combining a compelling USP with impressive early stockists and public support, we expect to be drinking to NOVELTEA’s export success over the coming 12 months!