{"id":44010,"date":"2014-05-21T14:39:23","date_gmt":"2014-05-21T13:39:23","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-100\/?p=44010"},"modified":"2021-05-24T08:41:06","modified_gmt":"2021-05-24T07:41:06","slug":"16-evrythng","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/","title":{"rendered":"16. EVRYTHNG"},"content":{"rendered":"<p><b>Founders:<\/b> Niall Murphy, Andy Hobsbawn, Dom Guinard and Vlad Trifa<br>\n<b>Founded:<\/b> January 2011 (launched October 2012)<br>\n<b>Website:<\/b> <a href=\"https:\/\/www.evrythng.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.evrythng.com<\/a><\/p>\n<p>Recognised in our 2013 Startups 100 as well as selected amongst the finalists in the Startups Awards&rsquo; Mobile Business of the Year category, EVRYTHNG has an ambitious and truly unique proposition &ndash; it gives inanimate, offline products a smart edge by connecting them to the web. EVRYTHNG&rsquo;s technology allows retailers and brands to create &lsquo;profiles&rsquo; for their offline products, allowing users to check in and view real-time information about their product &ndash; taking brand engagement to a new level. With over 3.3 trillion consumer products shipped annually, the start-up&rsquo;s potential for growth is enormous, and EVRYTHNG expects to more than quadruple revenues this year as it begins to deliver on its promise.<\/p>\n<p>Having followed up early stage venture capital from Skype co-founder Niklas Zennstr&ouml;m&rsquo;s firm Atomico the company recently announced a Series A funding round of $7m backed by Cisco, Dawn Capital, New York&rsquo;s BHLP LLC and Atomico. It has just opened a US office and the founders plan to focus on more international expansion across the next 12 months, in addition to growing the company&rsquo;s client base in the UK and further refining its groundbreaking technology.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founders: Niall Murphy, Andy Hobsbawn, Dom Guinard and Vlad Trifa Founded: January 2011 (launched October 2012) Website: www.evrythng.com Recognised in our 2013 Startups 100 as well as selected amongst the finalists in the Startups Awards&rsquo; Mobile Business of the Year category, EVRYTHNG has an ambitious and truly unique proposition &ndash; it gives inanimate, offline products [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":44381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178],"tags":[],"class_list":["post-44010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-178"],"acf":[],"yoast_head":"\n<title>16. EVRYTHNG - Startups 100 by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"16. EVRYTHNG - Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"og:description\" content=\"Founders: Niall Murphy, Andy Hobsbawn, Dom Guinard and Vlad Trifa Founded: January 2011 (launched October 2012) Website: www.evrythng.com Recognised in our 2013 Startups 100 as well as selected amongst the finalists in the Startups Awards&rsquo; Mobile Business of the Year category, EVRYTHNG has an ambitious and truly unique proposition &ndash; it gives inanimate, offline products [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-21T13:39:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-24T07:41:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2014\/05\/EVRYTHNG-Startups-100-2014.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"639\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"16. EVRYTHNG\",\"datePublished\":\"2014-05-21T13:39:23+00:00\",\"dateModified\":\"2021-05-24T07:41:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/\"},\"wordCount\":206,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2014\/05\/EVRYTHNG-Startups-100-2014.jpg\",\"articleSection\":[\"2014\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#respond\"]}],\"copyrightYear\":\"2014\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/\",\"name\":\"16. EVRYTHNG - Startups 100 by Startups.co.uk: Start up a successful business\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2014\/05\/EVRYTHNG-Startups-100-2014.jpg\",\"datePublished\":\"2014-05-21T13:39:23+00:00\",\"dateModified\":\"2021-05-24T07:41:06+00:00\",\"author\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#primaryimage\",\"url\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2014\/05\/EVRYTHNG-Startups-100-2014.jpg\",\"contentUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2014\/05\/EVRYTHNG-Startups-100-2014.jpg\",\"width\":639,\"height\":390,\"caption\":\"EVRYTHNG: Niall Murphy and Andy Hobsbawm,\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/startups-100\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"16. EVRYTHNG\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#website\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-100\/\",\"name\":\"Startups 100 by Startups.co.uk: Start up a successful business\",\"description\":\"The UK&#039;s No.1 service for starting a business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.startups.co.uk\/startups-100\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\",\"name\":\"The Startups Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"caption\":\"The Startups Team\"},\"url\":\"https:\/\/staging.startups.co.uk\/startups-100\/author\/thestartupsteam\/\"}]}<\/script>\n","yoast_head_json":{"title":"16. EVRYTHNG - Startups 100 by Startups.co.uk: Start up a successful business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/","og_locale":"en_US","og_type":"article","og_title":"16. EVRYTHNG - Startups 100 by Startups.co.uk: Start up a successful business","og_description":"Founders: Niall Murphy, Andy Hobsbawn, Dom Guinard and Vlad Trifa Founded: January 2011 (launched October 2012) Website: www.evrythng.com Recognised in our 2013 Startups 100 as well as selected amongst the finalists in the Startups Awards&rsquo; Mobile Business of the Year category, EVRYTHNG has an ambitious and truly unique proposition &ndash; it gives inanimate, offline products [&hellip;]","og_url":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/","og_site_name":"Startups 100 by Startups.co.uk: Start up a successful business","article_published_time":"2014-05-21T13:39:23+00:00","article_modified_time":"2021-05-24T07:41:06+00:00","og_image":[{"width":639,"height":390,"url":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2014\/05\/EVRYTHNG-Startups-100-2014.jpg","type":"image\/jpeg"}],"author":"The Startups Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The Startups Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#article","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/"},"author":{"name":"The Startups Team","@id":"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"headline":"16. EVRYTHNG","datePublished":"2014-05-21T13:39:23+00:00","dateModified":"2021-05-24T07:41:06+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/"},"wordCount":206,"commentCount":0,"image":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2014\/05\/EVRYTHNG-Startups-100-2014.jpg","articleSection":["2014"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#respond"]}],"copyrightYear":"2014","copyrightHolder":{"@id":"https:\/\/staging.startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/","url":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/","name":"16. EVRYTHNG - Startups 100 by Startups.co.uk: Start up a successful business","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#primaryimage"},"image":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2014\/05\/EVRYTHNG-Startups-100-2014.jpg","datePublished":"2014-05-21T13:39:23+00:00","dateModified":"2021-05-24T07:41:06+00:00","author":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"breadcrumb":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#primaryimage","url":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2014\/05\/EVRYTHNG-Startups-100-2014.jpg","contentUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2014\/05\/EVRYTHNG-Startups-100-2014.jpg","width":639,"height":390,"caption":"EVRYTHNG: Niall Murphy and Andy Hobsbawm,"},{"@type":"BreadcrumbList","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/16-evrythng\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Home","item":"https:\/\/staging.startups.co.uk\/startups-100\/"},{"@type":"ListItem","position":3,"name":"16. EVRYTHNG"}]},{"@type":"WebSite","@id":"https:\/\/staging.startups.co.uk\/startups-100\/#website","url":"https:\/\/staging.startups.co.uk\/startups-100\/","name":"Startups 100 by Startups.co.uk: Start up a successful business","description":"The UK&#039;s No.1 service for starting a business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.startups.co.uk\/startups-100\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60","name":"The Startups Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","caption":"The Startups Team"},"url":"https:\/\/staging.startups.co.uk\/startups-100\/author\/thestartupsteam\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts\/44010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/users\/91469"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/comments?post=44010"}],"version-history":[{"count":0,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts\/44010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/media\/44381"}],"wp:attachment":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/media?parent=44010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/categories?post=44010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/tags?post=44010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}