{"id":44185,"date":"2014-05-21T18:22:52","date_gmt":"2014-05-21T17:22:52","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-100\/?p=44185"},"modified":"2021-05-23T18:36:54","modified_gmt":"2021-05-23T17:36:54","slug":"57-the-childrens-furniture-company","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/57-the-childrens-furniture-company\/","title":{"rendered":"57. The Children\u2019s Furniture Company"},"content":{"rendered":"<p><b>Founders:<\/b> Paul Hanson and Clare Hanson<br>\n<b>Founded:<\/b> July 2012<br>\n<b>Website:<\/b> <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.thechildrensfurniturecompany.com\/\">www.thechildrensfurniturecompany.com<\/a><\/p>\n<p>Husband-and-wife duo Paul and Clare Hanson were shopping for furniture items for their own daughter when they became frustrated with the &ldquo;bland and uninspiring&rdquo; selection on offer at high-street retail stores, often with prohibitively high price tags attached. Spotting a gap in the market, they launched The Children&rsquo;s Furniture Company.<\/p>\n<p>The start-up offers quality and unique alternatives to the children&rsquo;s furniture offered by mainstream retailers sourced directly from designers and manufacturers &ndash; a model which allows it to offer savings of up to 60% to consumers whilst driving their own gross margins up to 75%. The model represents a true challenger brand in a market long overdue for a shake-up, and this is reflected in the company&rsquo;s impressive &pound;375,000 turnover for 2013, boosted by a landmark Tesco Direct marketplace supply deal concluded in October. The company predicts to grow this to &pound;1m in 2014 as it builds on its 15,000 current customers by expanding its product range, with a potential US launch also planned.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founders: Paul Hanson and Clare Hanson Founded: July 2012 Website: www.thechildrensfurniturecompany.com Husband-and-wife duo Paul and Clare Hanson were shopping for furniture items for their own daughter when they became frustrated with the &ldquo;bland and uninspiring&rdquo; selection on offer at high-street retail stores, often with prohibitively high price tags attached. Spotting a gap in the market, [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":43777,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178],"tags":[],"class_list":["post-44185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-178"],"acf":[],"yoast_head":"\n<title>57. The Children\u2019s Furniture Company - Startups 100 by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/57-the-childrens-furniture-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"57. 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