{"id":44234,"date":"2014-05-21T19:01:45","date_gmt":"2014-05-21T18:01:45","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-100\/?p=44234"},"modified":"2021-05-21T08:01:42","modified_gmt":"2021-05-21T07:01:42","slug":"70-fit-britches","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/70-fit-britches\/","title":{"rendered":"70. Fit Britches"},"content":{"rendered":"

Founder:<\/b> Farnaz Khan
\nFounded:<\/b> June 2012 (launched January 2013)
\nWebsite:<\/b> www.fitbritches.com<\/p>\n

Farnaz Khan created Fit Britches after problems regaining her ‘silhouette’ after having children. No matter how she dieted or worked out, her “mommy tummy” remained. Rather than giving up the ghost, Khan spent four years of her own time and money coming up with a truly remarkable solution: a pair of ‘heated pants’ that increase the wearer’s core body temperature, driving up blood circulation and metabolism and potentially allowing them to drop up to three dress sizes without expending any additional energy.<\/p>\n

Khan was inspired to start selling the garments after comments from friends and family on her weight loss. Within a week of launch, her ‘Skinny Knickers’ were featured by TOWIE star Gemma Collins on ITV’s This Morning, and growth has been explosive ever since. Indeed, coping with huge worldwide demand for the Fit Britches range has been the biggest challenge. The garments have now sold in 50 countries worldwide via its website, with coverage from an untold number of press outlets and celebrity fans including Jessie J and Kim Kardashian. It would be very surprising if Fit Britches doesn’t continue its remarkable ascent, especially with plans for a major crowdfunding round en route<\/i> to launching in the US.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founder: Farnaz Khan Founded: June 2012 (launched January 2013) Website: www.fitbritches.com Farnaz Khan created Fit Britches after problems regaining her ‘silhouette’ after having children. No matter how she dieted or worked out, her “mommy tummy” remained. Rather than giving up the ghost, Khan spent four years of her own time and money coming up with […]<\/p>\n","protected":false},"author":91469,"featured_media":44384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178],"tags":[],"class_list":["post-44234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-178"],"acf":[],"yoast_head":"\n70. Fit Britches - Startups 100 by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/70-fit-britches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"70. Fit Britches - Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"og:description\" content=\"Founder: Farnaz Khan Founded: June 2012 (launched January 2013) Website: www.fitbritches.com Farnaz Khan created Fit Britches after problems regaining her ‘silhouette’ after having children. No matter how she dieted or worked out, her “mommy tummy” remained. Rather than giving up the ghost, Khan spent four years of her own time and money coming up with […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/70-fit-britches\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-21T18:01:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-21T07:01:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2014\/05\/Fit-Britches-knickers-Startups-100-2014.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/70-fit-britches\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/70-fit-britches\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"70. 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