{"id":44329,"date":"2014-05-21T20:19:41","date_gmt":"2014-05-21T19:19:41","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-100\/?p=44329"},"modified":"2021-05-21T07:42:39","modified_gmt":"2021-05-21T06:42:39","slug":"98-brainwave","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2014\/98-brainwave\/","title":{"rendered":"98. Brainwave"},"content":{"rendered":"<p><b>Founder:<\/b> Richard Baister<br>\n<b>Founded:<\/b> May 2013 (launched May 2014)<br>\n<b>Website:<\/b> <a href=\"https:\/\/www.brainwavedrinks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.brainwavedrinks.com<\/a><\/p>\n<p>Having been recognised as a <a href=\"https:\/\/staging.startups.co.uk\/young-guns\/richard-baister\/\">Growing Business Young Gun<\/a> for his hugely successful calorie-burning <a href=\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/52-sumo-drinks\/\">SUMO drinks<\/a> venture, Richard Baister is back with a new &lsquo;miracle&rsquo; drinks start-up. Brainwave, which is currently available for pre-order, focuses on the mind rather than the body this time around &ndash; claiming to produce the world&rsquo;s first soft drink that keeps the mind healthy and reduces the risk of Alzheimer&rsquo;s and other forms of dementia.<\/p>\n<p>The &lsquo;Braintenance&rsquo; drink was developed in conjunction with scientists and contains several natural extracts including green tea, which research commissioned by Brainwave has shown to correlate with a reduced risk of cognitive decline. Having developed SUMO drinks into a national brand stocked in 850 stores, Baister is the perfect person to head up the Brainwave project and he has a strong advisory team already in place; Nik Hrstic, previously of Coca Cola is on board, as are previous <a href=\"https:\/\/staging.startups.co.uk\/young-guns\/matt-miller-and-john-sinclair\/\">Top Gun winners John Sinclair and Matt Miller of Ustwo<\/a>. With several international export clients lined up already alongside a well-known UK high street retailer ahead of launch and a pledge to give 25% of profits to charity, Brainwave looks set to provide us with real food for thought.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founder: Richard Baister Founded: May 2013 (launched May 2014) Website: www.brainwavedrinks.com Having been recognised as a Growing Business Young Gun for his hugely successful calorie-burning SUMO drinks venture, Richard Baister is back with a new &lsquo;miracle&rsquo; drinks start-up. Brainwave, which is currently available for pre-order, focuses on the mind rather than the body this time [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":44364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178],"tags":[],"class_list":["post-44329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-178"],"acf":[],"yoast_head":"\n<title>98. Brainwave - Startups 100 by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/98-brainwave\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"98. Brainwave - Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"og:description\" content=\"Founder: Richard Baister Founded: May 2013 (launched May 2014) Website: www.brainwavedrinks.com Having been recognised as a Growing Business Young Gun for his hugely successful calorie-burning SUMO drinks venture, Richard Baister is back with a new &lsquo;miracle&rsquo; drinks start-up. Brainwave, which is currently available for pre-order, focuses on the mind rather than the body this time [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/98-brainwave\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-21T19:19:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-21T06:42:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2014\/05\/Brainwave-Startups-100-2014.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/98-brainwave\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2014\/98-brainwave\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"98. 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