{"id":461,"date":"2012-07-06T09:24:21","date_gmt":"2012-07-06T08:24:21","guid":{"rendered":"http:\/\/staging.startups.co.uk\/?p=461"},"modified":"2021-05-18T10:36:54","modified_gmt":"2021-05-18T09:36:54","slug":"35-peppersmith","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2012\/35-peppersmith\/","title":{"rendered":"35. Peppersmith"},"content":{"rendered":"<p><strong>Founders:<\/strong>&nbsp;Dan Shrimpton and Mike Stevens<br><strong>Founded:<\/strong>&nbsp;April 2009 (launched January 2010)<br><strong>Website:&nbsp;<\/strong><a href=\"http:\/\/www.peppersmith.co.uk\/\" target=\"_blank\" rel=\"noopener\">www.peppersmith.co.uk<\/a><\/p>\n<p>Shrimpton and Stevens were told multiple times that making mints and chewing gum without synthetic ingredients was impossible (if you still want them to taste good). However, their products today prove the nay-sayers wrong. Over 2,000 stockists, including Sainsbury&rsquo;s, Boots, Harvey Nichols, Virgin Atlantic and Waitrose, sell their range &ndash; which will expand into other confectionary in the next year.<\/p>\n<p>Consumers have been attracted to the idea of mints which are actively good for teeth (with accreditation from the British Dental Society to prove it) and have been willing to pay slightly more for the products. The founders, who met while working at start-up superstar Innocent Drinks, are now looking beyond the British Isles and have just secured their first major listing in Australia. Impossi&hellip; what?<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founders:&nbsp;Dan Shrimpton and Mike StevensFounded:&nbsp;April 2009 (launched January 2010)Website:&nbsp;www.peppersmith.co.uk Shrimpton and Stevens were told multiple times that making mints and chewing gum without synthetic ingredients was impossible (if you still want them to taste good). However, their products today prove the nay-sayers wrong. Over 2,000 stockists, including Sainsbury&rsquo;s, Boots, Harvey Nichols, Virgin Atlantic and Waitrose, [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[157],"tags":[],"class_list":["post-461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-157"],"acf":[],"yoast_head":"\n<title>35. 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Over 2,000 stockists, including Sainsbury&rsquo;s, Boots, Harvey Nichols, Virgin Atlantic and Waitrose, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/35-peppersmith\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-06T08:24:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-18T09:36:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2012\/07\/948196646Peppersmith2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"254\" \/>\n\t<meta property=\"og:image:height\" content=\"180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/35-peppersmith\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/35-peppersmith\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"35. 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