{"id":465,"date":"2012-07-06T09:58:32","date_gmt":"2012-07-06T09:58:32","guid":{"rendered":"http:\/\/staging.startups.co.uk\/?p=465"},"modified":"2021-05-18T10:36:40","modified_gmt":"2021-05-18T09:36:40","slug":"54-righteous","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/","title":{"rendered":"54. Righteous"},"content":{"rendered":"<p><strong>Founder:<\/strong>&nbsp;Gem Misa<br>\n<strong>Founded:<\/strong>&nbsp;October 2009 (launched January 2010)<br>\n<strong>Website:&nbsp;<\/strong><a href=\"http:\/\/www.loverighteous.com\/\" target=\"_blank\" rel=\"noopener\">www.loverighteous.com<\/a><\/p>\n<p><strong>Why it made our list:<\/strong><\/p>\n<p>When you look at what Misa has achieved so far, it&rsquo;s hard to believe Righteous launched less than three years ago. While still a one-man band, the business&rsquo; all natural salad dressings are stocked in over 700 Tesco and Waitrose stores, as well as with Ocado, Whole Foods Market and other independent food stores. The product will soon be exported to Australia and the US, and is already sold in Malaysia.<\/p>\n<p>She discovered her gap in the market when researching how to create recipes for mass production, and realising that most manufacturers take shortcuts to extend shelf-life. Achieving growth of 900% between year one and two (without any bank loans or investment), with Righteous you really can taste the difference.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founder:&nbsp;Gem Misa Founded:&nbsp;October 2009 (launched January 2010) Website:&nbsp;www.loverighteous.com Why it made our list: When you look at what Misa has achieved so far, it&rsquo;s hard to believe Righteous launched less than three years ago. While still a one-man band, the business&rsquo; all natural salad dressings are stocked in over 700 Tesco and Waitrose stores, as [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":44886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[157],"tags":[],"class_list":["post-465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-157"],"acf":[],"yoast_head":"\n<title>54. Righteous - Startups 100 by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"54. Righteous - Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"og:description\" content=\"Founder:&nbsp;Gem Misa Founded:&nbsp;October 2009 (launched January 2010) Website:&nbsp;www.loverighteous.com Why it made our list: When you look at what Misa has achieved so far, it&rsquo;s hard to believe Righteous launched less than three years ago. While still a one-man band, the business&rsquo; all natural salad dressings are stocked in over 700 Tesco and Waitrose stores, as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-06T09:58:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-18T09:36:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2012\/07\/Righteous.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"54. Righteous\",\"datePublished\":\"2012-07-06T09:58:32+00:00\",\"dateModified\":\"2021-05-18T09:36:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/\"},\"wordCount\":136,\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2012\/07\/Righteous.jpg\",\"articleSection\":[\"2012\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2012\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/\",\"name\":\"54. Righteous - Startups 100 by Startups.co.uk: Start up a successful business\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2012\/07\/Righteous.jpg\",\"datePublished\":\"2012-07-06T09:58:32+00:00\",\"dateModified\":\"2021-05-18T09:36:40+00:00\",\"author\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/#primaryimage\",\"url\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2012\/07\/Righteous.jpg\",\"contentUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2012\/07\/Righteous.jpg\",\"width\":640,\"height\":390,\"caption\":\"Gem Misa: Righteous\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/startups-100\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"54. Righteous\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#website\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-100\/\",\"name\":\"Startups 100 by Startups.co.uk: Start up a successful business\",\"description\":\"The UK&#039;s No.1 service for starting a business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.startups.co.uk\/startups-100\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\",\"name\":\"The Startups Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"caption\":\"The Startups Team\"},\"url\":\"https:\/\/staging.startups.co.uk\/startups-100\/author\/thestartupsteam\/\"}]}<\/script>\n","yoast_head_json":{"title":"54. Righteous - Startups 100 by Startups.co.uk: Start up a successful business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/","og_locale":"en_US","og_type":"article","og_title":"54. Righteous - Startups 100 by Startups.co.uk: Start up a successful business","og_description":"Founder:&nbsp;Gem Misa Founded:&nbsp;October 2009 (launched January 2010) Website:&nbsp;www.loverighteous.com Why it made our list: When you look at what Misa has achieved so far, it&rsquo;s hard to believe Righteous launched less than three years ago. While still a one-man band, the business&rsquo; all natural salad dressings are stocked in over 700 Tesco and Waitrose stores, as [&hellip;]","og_url":"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/","og_site_name":"Startups 100 by Startups.co.uk: Start up a successful business","article_published_time":"2012-07-06T09:58:32+00:00","article_modified_time":"2021-05-18T09:36:40+00:00","og_image":[{"width":640,"height":390,"url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2012\/07\/Righteous.jpg","type":"image\/jpeg"}],"author":"The Startups Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The Startups Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/#article","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/"},"author":{"name":"The Startups Team","@id":"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"headline":"54. Righteous","datePublished":"2012-07-06T09:58:32+00:00","dateModified":"2021-05-18T09:36:40+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/"},"wordCount":136,"image":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2012\/07\/Righteous.jpg","articleSection":["2012"],"inLanguage":"en-US","copyrightYear":"2012","copyrightHolder":{"@id":"https:\/\/staging.startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/","url":"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/","name":"54. Righteous - Startups 100 by Startups.co.uk: Start up a successful business","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/#primaryimage"},"image":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2012\/07\/Righteous.jpg","datePublished":"2012-07-06T09:58:32+00:00","dateModified":"2021-05-18T09:36:40+00:00","author":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"breadcrumb":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/#primaryimage","url":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2012\/07\/Righteous.jpg","contentUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2012\/07\/Righteous.jpg","width":640,"height":390,"caption":"Gem Misa: Righteous"},{"@type":"BreadcrumbList","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2012\/54-righteous\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Home","item":"https:\/\/staging.startups.co.uk\/startups-100\/"},{"@type":"ListItem","position":3,"name":"54. Righteous"}]},{"@type":"WebSite","@id":"https:\/\/staging.startups.co.uk\/startups-100\/#website","url":"https:\/\/staging.startups.co.uk\/startups-100\/","name":"Startups 100 by Startups.co.uk: Start up a successful business","description":"The UK&#039;s No.1 service for starting a business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.startups.co.uk\/startups-100\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60","name":"The Startups Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","caption":"The Startups Team"},"url":"https:\/\/staging.startups.co.uk\/startups-100\/author\/thestartupsteam\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts\/465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/users\/91469"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/comments?post=465"}],"version-history":[{"count":0,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts\/465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/media\/44886"}],"wp:attachment":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/media?parent=465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/categories?post=465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/tags?post=465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}