{"id":46530,"date":"2016-05-16T00:52:05","date_gmt":"2016-05-15T23:52:05","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-100\/?p=46530"},"modified":"2021-06-25T11:35:30","modified_gmt":"2021-06-25T10:35:30","slug":"53-cauli-rice","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2016\/53-cauli-rice\/","title":{"rendered":"53. Cauli Rice"},"content":{"rendered":"

Founders: <\/strong>Gem Misa and Jamie Harris
\nFounded: <\/strong>October 2013 (Launched September 2015)
\nWebsite: <\/strong>www.caulirice.com<\/a><\/p>\n

While many like the idea of cutting down on carbs, it can be difficult to exorcise such a Western staple from our dinner plates. Enter faux carbs: first it was the courgetti craze, and now health conscious Brits are discovering the wonders of cauliflower rice.<\/p>\n

After making the product for themselves, husband-and-wife team Gem Misa and Jamie Harris spotted the growing market and set about developing a ready to heat retail version. Their company Cauli Rice now produces four flavours of microwaveable, vegan, gluten and preservative free cauliflower rice, containing up to 75% fewer calories than white rice with a 12-month shelf life.<\/p>\n

The range, which includes lemongrass and chili, Mediterranean and Indian pilau, is available in 1,500 supermarkets across the UK including Tesco, ASDA, Waitrose, Sainsbury’s, Wholefoods and a range of independent stores – and claims to be the only low-calorie alternative to rice.<\/p>\n

The next year will see Cauli Rice – which raised an impressive £1m on Crowdcube last November – push its product into international markets, as well as other verticals outside retail. The business made revenues of £700,000 in its first six months of trading alone and is on track to more than double revenues to £2m for 2016. Not bad for a lean product business with just two employees currently.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founders: Gem Misa and Jamie Harris Founded: October 2013 (Launched September 2015) Website: www.caulirice.com While many like the idea of cutting down on carbs, it can be difficult to exorcise such a Western staple from our dinner plates. Enter faux carbs: first it was the courgetti craze, and now health conscious Brits are discovering the […]<\/p>\n","protected":false},"author":91469,"featured_media":46531,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180],"tags":[],"class_list":["post-46530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-180"],"acf":[],"yoast_head":"\n53. 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