{"id":46723,"date":"2016-05-16T00:11:36","date_gmt":"2016-05-15T23:11:36","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-100\/?p=46723"},"modified":"2021-06-25T11:20:38","modified_gmt":"2021-06-25T10:20:38","slug":"12-social-chain","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/","title":{"rendered":"12. Social Chain"},"content":{"rendered":"<p><strong>Founders: <\/strong>Steve Bartlett and Dominic McGregor<br>\n<strong>Founded: <\/strong>November 2014<br>\n<strong>Website: <\/strong><a href=\"http:\/\/www.socialchain.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.socialchain.com<strong>&nbsp;<\/strong><\/a><\/p>\n<p>Being able to make anything the number one trending topic on Twitter in less than 30 minutes is a big claim, but one that social media marketing agency Social Chain has been able to back up in tests with Buzzfeed and Channel 5&rsquo;s <em>The Gadget Show.<\/em><\/p>\n<p>Founded by young entrepreneurs Steven Bartlett and Dominic McGregor, the Manchester-based company works with social influencers in the UK to control online conversations and generate campaigns for its clients. And what an impressive roster of 30 clients it is, with names including Spotify, Microsoft, Puma, ASOS, Disney, Comedy Central, 20<sup>th<\/sup> Century Fox and Topman. Alongside stellar clients, the numbers speak for themselves: less than two years after launch, Social Chain&rsquo;s founders describe themselves as one of &ldquo;the biggest media owners in Europe on social media&rdquo;, boasting over 200 million people in its network across 300 different social media pages.<\/p>\n<p>The business recently clinched a $2m investment from German talent management firm NVC, which it used to open its first international office in Berlin. After this initial taste for international expansion, Social Chain plans to launch operations in the US by the end of year and is currently in the process of building what it describes as &ldquo;some pretty amazing tech&rdquo;&hellip;<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founders: Steve Bartlett and Dominic McGregor Founded: November 2014 Website: www.socialchain.com&nbsp; Being able to make anything the number one trending topic on Twitter in less than 30 minutes is a big claim, but one that social media marketing agency Social Chain has been able to back up in tests with Buzzfeed and Channel 5&rsquo;s The [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":46724,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[180],"tags":[],"class_list":["post-46723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-180"],"acf":[],"yoast_head":"\n<title>12. Social Chain - Startups 100 by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12. Social Chain - Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"og:description\" content=\"Founders: Steve Bartlett and Dominic McGregor Founded: November 2014 Website: www.socialchain.com&nbsp; Being able to make anything the number one trending topic on Twitter in less than 30 minutes is a big claim, but one that social media marketing agency Social Chain has been able to back up in tests with Buzzfeed and Channel 5&rsquo;s The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-15T23:11:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-25T10:20:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2016\/05\/Social-Chain-Steven-Bartlett-Dominic-McGregor-Startups-100-2016.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"12. Social Chain\",\"datePublished\":\"2016-05-15T23:11:36+00:00\",\"dateModified\":\"2021-06-25T10:20:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/\"},\"wordCount\":217,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2016\/05\/Social-Chain-Steven-Bartlett-Dominic-McGregor-Startups-100-2016.png\",\"articleSection\":[\"2016\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#respond\"]}],\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/\",\"name\":\"12. Social Chain - Startups 100 by Startups.co.uk: Start up a successful business\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2016\/05\/Social-Chain-Steven-Bartlett-Dominic-McGregor-Startups-100-2016.png\",\"datePublished\":\"2016-05-15T23:11:36+00:00\",\"dateModified\":\"2021-06-25T10:20:38+00:00\",\"author\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#primaryimage\",\"url\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2016\/05\/Social-Chain-Steven-Bartlett-Dominic-McGregor-Startups-100-2016.png\",\"contentUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2016\/05\/Social-Chain-Steven-Bartlett-Dominic-McGregor-Startups-100-2016.png\",\"width\":640,\"height\":390,\"caption\":\"Social Chain: Steven Bartlett and Dominic McGregor\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/startups-100\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"12. Social Chain\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#website\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-100\/\",\"name\":\"Startups 100 by Startups.co.uk: Start up a successful business\",\"description\":\"The UK&#039;s No.1 service for starting a business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.startups.co.uk\/startups-100\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\",\"name\":\"The Startups Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"caption\":\"The Startups Team\"},\"url\":\"https:\/\/staging.startups.co.uk\/startups-100\/author\/thestartupsteam\/\"}]}<\/script>\n","yoast_head_json":{"title":"12. Social Chain - Startups 100 by Startups.co.uk: Start up a successful business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/","og_locale":"en_US","og_type":"article","og_title":"12. Social Chain - Startups 100 by Startups.co.uk: Start up a successful business","og_description":"Founders: Steve Bartlett and Dominic McGregor Founded: November 2014 Website: www.socialchain.com&nbsp; Being able to make anything the number one trending topic on Twitter in less than 30 minutes is a big claim, but one that social media marketing agency Social Chain has been able to back up in tests with Buzzfeed and Channel 5&rsquo;s The [&hellip;]","og_url":"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/","og_site_name":"Startups 100 by Startups.co.uk: Start up a successful business","article_published_time":"2016-05-15T23:11:36+00:00","article_modified_time":"2021-06-25T10:20:38+00:00","og_image":[{"width":640,"height":390,"url":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2016\/05\/Social-Chain-Steven-Bartlett-Dominic-McGregor-Startups-100-2016.png","type":"image\/png"}],"author":"The Startups Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The Startups Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#article","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/"},"author":{"name":"The Startups Team","@id":"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"headline":"12. Social Chain","datePublished":"2016-05-15T23:11:36+00:00","dateModified":"2021-06-25T10:20:38+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/"},"wordCount":217,"commentCount":0,"image":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2016\/05\/Social-Chain-Steven-Bartlett-Dominic-McGregor-Startups-100-2016.png","articleSection":["2016"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#respond"]}],"copyrightYear":"2016","copyrightHolder":{"@id":"https:\/\/staging.startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/","url":"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/","name":"12. Social Chain - Startups 100 by Startups.co.uk: Start up a successful business","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#primaryimage"},"image":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2016\/05\/Social-Chain-Steven-Bartlett-Dominic-McGregor-Startups-100-2016.png","datePublished":"2016-05-15T23:11:36+00:00","dateModified":"2021-06-25T10:20:38+00:00","author":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"breadcrumb":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#primaryimage","url":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2016\/05\/Social-Chain-Steven-Bartlett-Dominic-McGregor-Startups-100-2016.png","contentUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2016\/05\/Social-Chain-Steven-Bartlett-Dominic-McGregor-Startups-100-2016.png","width":640,"height":390,"caption":"Social Chain: Steven Bartlett and Dominic McGregor"},{"@type":"BreadcrumbList","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2016\/12-social-chain\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Home","item":"https:\/\/staging.startups.co.uk\/startups-100\/"},{"@type":"ListItem","position":3,"name":"12. Social Chain"}]},{"@type":"WebSite","@id":"https:\/\/staging.startups.co.uk\/startups-100\/#website","url":"https:\/\/staging.startups.co.uk\/startups-100\/","name":"Startups 100 by Startups.co.uk: Start up a successful business","description":"The UK&#039;s No.1 service for starting a business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.startups.co.uk\/startups-100\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60","name":"The Startups Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","caption":"The Startups Team"},"url":"https:\/\/staging.startups.co.uk\/startups-100\/author\/thestartupsteam\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts\/46723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/users\/91469"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/comments?post=46723"}],"version-history":[{"count":0,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts\/46723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/media\/46724"}],"wp:attachment":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/media?parent=46723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/categories?post=46723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/tags?post=46723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}