{"id":47244,"date":"2017-05-22T00:10:10","date_gmt":"2017-05-21T23:10:10","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-100\/?p=47244"},"modified":"2021-05-18T16:16:31","modified_gmt":"2021-05-18T15:16:31","slug":"10-cornerstone","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2017\/10-cornerstone\/","title":{"rendered":"10. Cornerstone"},"content":{"rendered":"

Founders: <\/strong>Oliver Bridge
\nFounded: <\/strong>July 2014
\nWebsite: <\/strong>www.cornerstone.co.uk<\/a><\/p>\n

Since launching in 2014, Cornerstone has picked up a number of accolades from Startups.co.uk including People’s Champion at the Startups Awards<\/a> for two consecutive years and a ranking in last year’s Startups 100 index<\/a>.<\/p>\n

Now, Cornerstone can add one more title to its burgeoning awards cabinet with a second appearance in the Startups 100; taking the 10th spot in our 2017 list.<\/p>\n

For Oliver Bridge – a self-confessed sufferer of sensitive skin and razor burn –his eureka business moment came whilst browsing the razor aisles one lunchtime.<\/p>\n

Overwhelmed by the choice of expensive and ineffective products on offer, he felt there had to be a better way. His simple solution was Cornerstone: a flexible online subscription service with own brand quality shaving products and toiletries.<\/p>\n

Submitting their information online, customers simply enter how often they shave and which products they would like  to receive their selection on a regular schedule through the post.<\/p>\n

A 24-strong team, Cornerstone now has more than 110,000 customers in the UK – a huge increase on the 37,500 it had signed up at the time of last year’s index publication.<\/p>\n

So, what do the next 12 months hold for the business? Bridge tells us that we will see the company expand its range of grooming products into face wash, moisturiser, 2-in-1 shampoo and conditioner and deodorant, as well the launch of its first ever app.<\/p>\n

Bridge isn’t shy about his business ambitions: “I want to completely destroy the men’s aisle at Boots and have every man in the UK getting their toiletries from Cornerstone over the web – never having to set foot again in a shop for bathroom products. My ambition is to sell the business for £100m by 2020”.<\/p>\n

If Cornerstone’ success so far is anything to go by, this goal could well be within reach for the 28 year-old entrepreneur.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founders: Oliver Bridge Founded: July 2014 Website: www.cornerstone.co.uk Since launching in 2014, Cornerstone has picked up a number of accolades from Startups.co.uk including People’s Champion at the Startups Awards for two consecutive years and a ranking in last year’s Startups 100 index. Now, Cornerstone can add one more title to its burgeoning awards cabinet with a […]<\/p>\n","protected":false},"author":91469,"featured_media":47214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[181],"tags":[],"class_list":["post-47244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-181"],"acf":[],"yoast_head":"\n10. 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