{"id":47369,"date":"2017-05-22T01:29:55","date_gmt":"2017-05-22T00:29:55","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-100\/?p=47369"},"modified":"2021-05-18T14:26:15","modified_gmt":"2021-05-18T13:26:15","slug":"89-piccolo","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2017\/89-piccolo\/","title":{"rendered":"89. Piccolo"},"content":{"rendered":"

Founder: <\/strong>Cat Gazzoli
\nFounded: <\/strong>January 2016
\nWebsite: <\/strong>www.mylittlepiccolo.com<\/a><\/p>\n

As CEO of Slow Food UK, a global campaigning organisation for “good, clean and fair food”, Cat Gizzoli had heard from parents across the country about exactly what they wanted from a baby food brand and invested time into developing family food education programmes based around what they would like to understand about nutrition.<\/p>\n

Fuelled by this wealth of information and organic market research, Gazzoli started baby food company Piccolo in 2016. Made with 100% natural organic ingredients and inspired by Mediterranean family recipes, the brand uses ingredients sourced from independent family farms.<\/p>\n

The range of vegetable and fruit purees includes squash, red pepper, chickpea & apple, mango, pear & kale, and sweet potato, beetroot, apple & pear.<\/p>\n

Piccolo found a major brand launch partner in Waitrose – a company Gazzoli says is cooperative with its ethics – and, just over a year later, has managed to secure listings in Asda, Ocado, Amazon, Whole Foods Market, Planet Organic and a number of independent retailers.<\/p>\n

Alongside its free-from USP, the start-up is currently the only baby food brand working with the National Childbirth Trust – the UK’s largest parenting organisation – and also donates 10% of its profits to food education.<\/p>\n

Investors have also been keen to take a bite out of Piccolo. In March this year, the business became the first recipient of funding from AllBright – the crowdfunding platform started by entrepreneurs Debbie Wosskow and Anna Jones to support outstanding female-led companies.<\/p>\n

On the back of this recent investment, Piccolo will keep working closely with its brand partners to roll-out its food pouchesto as many parents as it can across the country; all while ensuring it continues to stick to its core values and gives back as much as possible.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founder: Cat Gazzoli Founded: January 2016 Website: www.mylittlepiccolo.com As CEO of Slow Food UK, a global campaigning organisation for “good, clean and fair food”, Cat Gizzoli had heard from parents across the country about exactly what they wanted from a baby food brand and invested time into developing family food education programmes based around what […]<\/p>\n","protected":false},"author":91469,"featured_media":47308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[181],"tags":[],"class_list":["post-47369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-181"],"acf":[],"yoast_head":"\n89. Piccolo - Startups 100 by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-100\/2017\/89-piccolo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"89. 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