{"id":47396,"date":"2017-05-22T01:18:56","date_gmt":"2017-05-22T00:18:56","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-100\/?p=47396"},"modified":"2021-05-18T14:26:28","modified_gmt":"2021-05-18T13:26:28","slug":"74-nested","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2017\/74-nested\/","title":{"rendered":"74. Nested"},"content":{"rendered":"<p><strong>Founders:<\/strong>&nbsp;Matt Robinson, Phil Cowans, James Turford<br>\n<strong>Founded:<\/strong> December 2015 (launched September 2016)<br>\n<strong>Website:&nbsp;<\/strong><a href=\"https:\/\/nested.com\/\" target=\"_blank\" rel=\"noopener\">nested.com\/<\/a><\/p>\n<p>A founding team with a strong track record is typically a good indicator for repeat business success and so you can be confident that Nested is in safe hands with a CEO (Matt Robinson) who co-founded GoCardless, and a CTO (Phil Cowans) who was also CTO of Songkick.<\/p>\n<p>Combining start-up experience with COO James Turford&rsquo;s private equity background, the trio have built Nested &ndash; an online estate agency which guarantees users a sales price from day one.<\/p>\n<p>The only business of its kind to make this offer, Nested promises customers that, if they don&rsquo;t sell their home in 90 days, it will give them the guaranteed amount thus &ldquo;eliminating the uncertainty of selling a home&rdquo;.<\/p>\n<p>You&rsquo;re likely to be reading this thinking &ldquo;How can an estate agency make such a promise?&rdquo; Well, Nested charges 3% fees on the amount it guarantees the property for and then anything the property sells for over this amount is split 70\/30 in the property owner&rsquo;s favour.<\/p>\n<p>The idea for Nested originated when Robinson was buying his own home and realised it was near impossible to buy a home in a chain-free position. With a third of chains in the UK falling through, Robinson considered the idea of making a sale guarantee and this set Nested in motion.<\/p>\n<p>Supported by just under &pound;10m in external investment, Nested and its team of 12 staff is now helping five property owners a month &ndash; and that&rsquo;s only since launching last September. The business helped its very first customer, Richard, sell his property in just 67 days &ndash; almost a month less than the house sale average.<\/p>\n<p>While Robinson admits &ldquo;being a very cash-intensive&rdquo; start-up business comes with its challenges, the future looks bright for Nested and it intends to up its customer numbers over the coming year.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founders:&nbsp;Matt Robinson, Phil Cowans, James Turford Founded: December 2015 (launched September 2016) Website:&nbsp;nested.com\/ A founding team with a strong track record is typically a good indicator for repeat business success and so you can be confident that Nested is in safe hands with a CEO (Matt Robinson) who co-founded GoCardless, and a CTO (Phil Cowans) [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":47299,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[181],"tags":[],"class_list":["post-47396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-181"],"acf":[],"yoast_head":"\n<title>74. 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