{"id":47443,"date":"2017-05-22T00:54:04","date_gmt":"2017-05-21T23:54:04","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-100\/?p=47443"},"modified":"2021-05-18T14:26:47","modified_gmt":"2021-05-18T13:26:47","slug":"52-tech-essence","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2017\/52-tech-essence\/","title":{"rendered":"52. Tech Essence"},"content":{"rendered":"<p><strong>Founder: <\/strong>Ken Leren<br>\n<strong>Founded: <\/strong>July 2014<br>\n<strong>Website: <\/strong>tech-essence.com<\/p>\n<p>Believing the industry to be &ldquo;highly fragmented&rdquo; in Europe and the United States, marketing technology-focused Tech Essence seeks to help businesses make informed decisions on measuring and optimising their multi-channel marketing campaigns.<\/p>\n<p>Founded by Ken Leren, the 31-year-old has worked across various multi-channel marketing campaigns over the past decade, before being bitten by the entrepreneurial bug.<\/p>\n<p>Taking out a personal loan, before later receiving investment, the entrepreneur admits to being a &ldquo;one man show&rdquo; at the beginning and oversaw all aspects of the business including technical development, marketing, sales, finance, and contract agreements.<\/p>\n<p>Tech Essence&rsquo;s main product, Marketing Town, which has been billed as &ldquo;the next generation of campaign management, tracking and analytics technology&rdquo; helps advertisers and agencies improve their campaigns by use of state of the art reporting.<\/p>\n<p>Achieving rapid growth, the London-based start-up has already increased its headcount to seven and currently serves 32 clients &ndash;&nbsp;including the likes of Amazon, Dennis Publishing, <em>Financial Times<\/em> and Play Tech, while its exclusive network has grown to just under 1,000 leading marketing partners.<\/p>\n<p>Implementing a three-fold revenue model, Tech Essence charges clients a pre-determined fee per month, while also offering support services and payment management.<\/p>\n<p>Having raised &pound;255,000 in finance via angel investors since inception, Tech Essence expects to turn over an equally impressive &pound;2.5m in 2017.<\/p>\n<p>So, what&rsquo;s next for Tech Essence? Well, the next 12 months will see the start-up focusing on expanding overseas, improving Marketing Town&rsquo;s interface as well as the introduction of new features.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founder: Ken Leren Founded: July 2014 Website: tech-essence.com Believing the industry to be &ldquo;highly fragmented&rdquo; in Europe and the United States, marketing technology-focused Tech Essence seeks to help businesses make informed decisions on measuring and optimising their multi-channel marketing campaigns. Founded by Ken Leren, the 31-year-old has worked across various multi-channel marketing campaigns over the [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":47324,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[181],"tags":[],"class_list":["post-47443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-181"],"acf":[],"yoast_head":"\n<title>52. Tech Essence - Startups 100 by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-100\/2017\/52-tech-essence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"52. Tech Essence - Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"og:description\" content=\"Founder: Ken Leren Founded: July 2014 Website: tech-essence.com Believing the industry to be &ldquo;highly fragmented&rdquo; in Europe and the United States, marketing technology-focused Tech Essence seeks to help businesses make informed decisions on measuring and optimising their multi-channel marketing campaigns. Founded by Ken Leren, the 31-year-old has worked across various multi-channel marketing campaigns over the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.startups.co.uk\/startups-100\/2017\/52-tech-essence\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-21T23:54:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-18T13:26:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2017\/05\/Ken-Leren-Tech-Essence-resized-640x390.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2017\/52-tech-essence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2017\/52-tech-essence\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"52. 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