{"id":47462,"date":"2017-05-22T00:37:59","date_gmt":"2017-05-21T23:37:59","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-100\/?p=47462"},"modified":"2021-05-18T14:26:55","modified_gmt":"2021-05-18T13:26:55","slug":"41-kaizen","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2017\/41-kaizen\/","title":{"rendered":"41. Kaizen"},"content":{"rendered":"

Founder:<\/strong> Peter Campbell
\nFounded:<\/strong> January 2014
\nWebsite: <\/strong>www.kaizensearch.co.uk<\/a><\/p>\n

In the digital world it’s easy for brands to get left behind, especially if they fail to ensure they are visible on search engines and generate enough press coverage.<\/p>\n

Kaizen, a data-driven digital marketing agency, helps brands stay on top of their digital game by providing search engine optimisation (SEO)-based content marketing campaigns which incorporate technical benefits alongside PR copy.<\/p>\n

As opposed to traditional marketing agencies – who “don’t fundamentally understand technical SEO” – Kaizen helps brands achieve their content and SEO strategies with its specialist team of 10 ‘marketers for hire’ including designers, web developers, PR executives, and content experts.<\/p>\n

For brands who already have in-house digital teams, Kaizen assists in providing the “scale needed for them to implement their vision” and offers flexibility for clients to use its services “as and when they need”.<\/p>\n

The brains behind Kaizen – which now works with 18 major brands including Symantec, River Island and Thomson Holidays – is 29 year-old Peter Campbell; a web dev and SEO aficionado who started coding at the age of 11.<\/p>\n

Having built Kaizen from scratch out of his bedroom with no funding three years ago, Campbell’s agency has doubled revenue every year and expects to achieve over £1m turnover this year with a recruitment drive underway to grow to a team of 15 over the next six months.<\/p>\n

While expansion is Campbell’s “short-term goal” for Kaizen, long-term the entrepreneur is eager to develop a larger technology offering and wants to create a dedicated content management platform that could be supplied to other agencies and clients.<\/p>\n

In Campbell’s own words, he is keen to see “Kaizen be as disruptive as brands like Apple and become the global leader in what we do – innovative and fresh, always pushing the limits of the market to see next step can be taken.”<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founder: Peter Campbell Founded: January 2014 Website: www.kaizensearch.co.uk In the digital world it’s easy for brands to get left behind, especially if they fail to ensure they are visible on search engines and generate enough press coverage. Kaizen, a data-driven digital marketing agency, helps brands stay on top of their digital game by providing search engine […]<\/p>\n","protected":false},"author":91469,"featured_media":47289,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[181],"tags":[],"class_list":["post-47462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-181"],"acf":[],"yoast_head":"\n41. Kaizen - Startups 100 by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-100\/2017\/41-kaizen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"41. Kaizen - Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"og:description\" content=\"Founder: Peter Campbell Founded: January 2014 Website: www.kaizensearch.co.uk In the digital world it’s easy for brands to get left behind, especially if they fail to ensure they are visible on search engines and generate enough press coverage. Kaizen, a data-driven digital marketing agency, helps brands stay on top of their digital game by providing search engine […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.startups.co.uk\/startups-100\/2017\/41-kaizen\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-21T23:37:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-18T13:26:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2017\/05\/Kaizen-team-resized-640x390.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2017\/41-kaizen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2017\/41-kaizen\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"41. 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