{"id":47466,"date":"2017-05-22T00:35:58","date_gmt":"2017-05-21T23:35:58","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-100\/?p=47466"},"modified":"2021-05-18T14:26:57","modified_gmt":"2021-05-18T13:26:57","slug":"38-market-porter","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2017\/38-market-porter\/","title":{"rendered":"38. Heartier"},"content":{"rendered":"

Founders:<\/strong> Stefan Porter and Nicholas Ford
\nFounded:<\/strong> February 2014 (launched June 2014)
\nWebsite:<\/strong> www.heartier.com<\/a><\/p>\n

The benefits of eating local produce are undeniable – it’s fresh, high quality and supports independent producers. But for those who don’t live near a local farm shop or have time to visit one, it’s not always a valid or viable option.<\/p>\n

This is where Heartier (recently re-branded from Market Porter) comes in.<\/p>\n

On a mission to bring fresh local foods and quality-hungry consumers together, this online marketplace uses a clever algorithm to connect customers with nearby artisan suppliers.<\/p>\n

Its co-founders, university friends Stefan Porter and Nicholas Ford, developed the idea after Porter grew frustrated with the quality of supermarket meat. Working as a senior buyer for Lidl, he saw how the convoluted supply chain resulted in days-old meat being stocked on the shelves. While Ford, a tech and media investment banker, believed that technology held the key to improving the supply chain.<\/p>\n

And improve it they have: Heartier now advertises food that can be cut fresh to order and delivered within 24 hours. By not holding any of the stock itself, the unique business ensures that not a single slice of cheese or chunk of chocolate goes to waste – orders are simply passed on to its partnered suppliers, who gain an important additional revenue stream in turn.<\/p>\n

The innovative start-up is already profitable and achieved £1m turnover in 2016 from its customer base of 25,000.<\/p>\n

Over the next year, Heartier is looking to sign up more suppliers with an intention to become “even more local” to customers across the country. Eventually, the promising start-up plans to rival global food giants “using the power of local producers”.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founders: Stefan Porter and Nicholas Ford Founded: February 2014 (launched June 2014) Website: www.heartier.com The benefits of eating local produce are undeniable – it’s fresh, high quality and supports independent producers. But for those who don’t live near a local farm shop or have time to visit one, it’s not always a valid or viable […]<\/p>\n","protected":false},"author":91469,"featured_media":47942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[181],"tags":[],"class_list":["post-47466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-181"],"acf":[],"yoast_head":"\n38. 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