{"id":47508,"date":"2017-05-22T00:05:23","date_gmt":"2017-05-21T23:05:23","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-100\/?p=47508"},"modified":"2021-05-18T14:27:28","modified_gmt":"2021-05-18T13:27:28","slug":"5-simba-sleep","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2017\/5-simba-sleep\/","title":{"rendered":"5. Simba Sleep"},"content":{"rendered":"

Founders:<\/strong> James Cox and Steve Reid
\nFounded:<\/strong> 2015 (Launched February 2016)
\nWebsite:<\/strong> www.simbasleep.com<\/a><\/p>\n

Launched at the beginning of last year, SIMBA Sleep is the fast-rising rival in the e-commerce mattress market. Entering the fiercely fought “battle of the beds”, SIMBA’s a direct challenger to fellow UK heavyweight eve Sleep and US champion Casper with an offering that claims to be “the most advanced mattress in the world”.<\/p>\n

Despite spending up to a third of our lives in bed, for many of us, buying a mattress is an expensive and confusing process – James Cox and Steve Reid set out to solve this with their one-type-fits-all solution.<\/p>\n

Some people like firm, some like soft, some like springs and some like foam. SIMBA’s technology combines a layer of both foam and springs, which it says adapts to the weight and size of a person and shapes itself to ensure they get the right support – even if they’re sharing a bed with someone of a wildly different size.<\/p>\n

SIMBA says this technology is backed up by none other than the Sleep to Live Institute – an organisation that operates the world’s largest data bank of body profiles, mapping 18 points of the body on 10 million people, allowing it to work out a bell curve of 180 million data points.<\/p>\n

Now backed by £17.5m in funding, after closing £5m last October and a further £9m round in February, SIMBA promises it will continue to innovate and evolve, as it looks to create a mattress that allows you to sleep longer and more comfortably than any other product on the market.<\/p>\n

Creating what it claims is world’s most advanced mattress is “just the start” – the next year will see the company attempt to not just double, but triple output, as it accelerates growth across Europe, Asia and the Middle East…<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founders: James Cox and Steve Reid Founded: 2015 (Launched February 2016) Website: www.simbasleep.com Launched at the beginning of last year, SIMBA Sleep is the fast-rising rival in the e-commerce mattress market. Entering the fiercely fought “battle of the beds”, SIMBA’s a direct challenger to fellow UK heavyweight eve Sleep and US champion Casper with an […]<\/p>\n","protected":false},"author":91469,"featured_media":47316,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[181],"tags":[],"class_list":["post-47508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-181"],"acf":[],"yoast_head":"\n5. 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