{"id":48397,"date":"2018-05-21T00:45:59","date_gmt":"2018-05-20T23:45:59","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-100\/?p=48397"},"modified":"2018-05-21T00:45:59","modified_gmt":"2018-05-20T23:45:59","slug":"86-cew-communications","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2018\/86-cew-communications\/","title":{"rendered":"86. CEW Communications"},"content":{"rendered":"

Founder:<\/strong> Cathy White
\nFounded:<\/strong> December 2016
\nWebsite:<\/strong> www.cewcomms.com<\/a><\/p>\n

A PR professional and former marketing manager for Seedcamp, Cathy White was all too aware of how much trouble the traditional agency model could cause PRs and their start-up clients.<\/p>\n

Agencies would often over-promise while cutting down to meet start-ups’ limited budgets. Meanwhile, start-ups would question why they weren’t appearing in national press for their low fee.<\/p>\n

White envisaged an agency with a difference; one that would give clients realistic expectations from the start, making everyone more satisfied with the relationship.<\/p>\n

And so, in December 2016, CEW Communications was borne.<\/p>\n

Over the past 18 months, CEW has worked with more than 30 innovative digital UK start-ups such as Gift Wink, Blooms, and fellow Startups 100 company Monese.<\/p>\n

Acting as “more than just an agency”, the business provides strategic input that contributes not only to marketing objectives but also to the wider business.<\/p>\n

Aiming to ensure clients are “heard and seen where they should be” at lower costs than charged by traditional agencies, White describes CEW as “an add-on CMO”.<\/p>\n

But it’s not been an easy road to growth; a fact that makes White and her venture all the more inspiring.<\/p>\n

Starting as a solo founder, White says it was hard to be taking seriously – often being perceived as a freelancer. Alongside this, she has battled self-doubt, anxiety and depression; an illness she has suffered from since the age of 14.<\/p>\n

Despite these challenges, the entrepreneur has begun to scale CEW into a success – and says this is down to resilience: “It’s only by realising that both myself and the company were better than any negative thoughts in my head that we were able to really expand and grow.”<\/p>\n

Over the next year, White aims to double revenues, grow her team, and take steps towards expanding across Europe.<\/p>\n

Further down the line, CEW hopes to provide clients with everything from a co-working space to a community engagement programme, becoming the go-to partner for accelerating growth.<\/p>\n

With White at the helm, we believe this is entirely possible.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founder: Cathy White Founded: December 2016 Website: www.cewcomms.com A PR professional and former marketing manager for Seedcamp, Cathy White was all too aware of how much trouble the traditional agency model could cause PRs and their start-up clients. Agencies would often over-promise while cutting down to meet start-ups’ limited budgets. Meanwhile, start-ups would question why […]<\/p>\n","protected":false},"author":63583,"featured_media":48399,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[183],"tags":[],"class_list":["post-48397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-183"],"acf":[],"yoast_head":"\n86. 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