{"id":48405,"date":"2018-05-21T00:45:17","date_gmt":"2018-05-20T23:45:17","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-100\/?p=48405"},"modified":"2018-05-21T00:45:17","modified_gmt":"2018-05-20T23:45:17","slug":"84-the-vurger-co","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2018\/84-the-vurger-co\/","title":{"rendered":"84. The Vurger Co"},"content":{"rendered":"

Founders: <\/strong>Rachel Hugh and Neil Potts
\nFounded: <\/strong>July 2016 (launched August 2016)
\nWebsite: <\/strong>www.thevurgerco.com <\/a><\/p>\n

Unless you’ve been living under a rock, you’ll know that veganism and vegan food is sweeping the nation.<\/p>\n

In fact, veganism is growing at such a rate that January 2018’s ‘Veganuary’ movement (where Brits go vegan for a month) had 160,000 sign-ups; up from just 3,000 sign-ups in 2015.<\/p>\n

So, what’s high on the menu for Britain’s vegans right now?<\/p>\n

Last year, demand soared for vegan hotdogs<\/a> but 2018 is the year of the vegan burger, particularly if London-based The Vurger Co’s rise to food fame is anything to go by.<\/p>\n

A 100% plant-based restaurant concept, The Vurger Co is disrupting the fast food industry with an indulgent vegan menu.<\/p>\n

Initially launched via pop-ups at festivals and markets, the business opened its first full-service restaurant in Shoreditch in March with burgers made from vegetables, seeds, nuts, grains and legumes that promise to be anything but “dry, tasteless or boring”.<\/p>\n

Founders – Rachel Hugh and Neil Potts – attest that their vegan burgers are London’s best. And this is a claim which the public seem to agree.<\/p>\n

Since opening its restaurant doors, The Vurger Co has attracted roaring trade with strong revenue figures, a 4.5 TripAdvisor star rating, and an army of social media fans with almost 25,000 on Instagram alone (arguably due to the lip-smacking photos of juicy burgers).<\/p>\n

The idea behind The Vurger Co is close to its founders’ hearts too.<\/p>\n

Having suffered with chronic stomach issues for 10 years, Potts decided to go vegan in June 2016 and saw his stomach issues disappear in a matter of weeks.<\/p>\n

However, when he went to a chain restaurant in London and requested a vegan burger, he received a dry, bland mess as a substitute.<\/p>\n

This, he says, was the moment that inspired him and Hugh to take the plunge and make veganism mainstream in London with their own range of vegan burgers.<\/p>\n

While Hugh and Potts recognise that the pressure is to keep the business thriving in a volatile industry, the duo are determined to prove The Vurger Co is not niche and has the potential to become just as popular as London’s meat equivalents.<\/p>\n

With an ever-growing vegan market, we believe them.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founders: Rachel Hugh and Neil Potts Founded: July 2016 (launched August 2016) Website: www.thevurgerco.com  Unless you’ve been living under a rock, you’ll know that veganism and vegan food is sweeping the nation. In fact, veganism is growing at such a rate that January 2018’s ‘Veganuary’ movement (where Brits go vegan for a month) had 160,000 […]<\/p>\n","protected":false},"author":63583,"featured_media":48407,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[183],"tags":[],"class_list":["post-48405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-183"],"acf":[],"yoast_head":"\n84. 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