{"id":48525,"date":"2018-05-21T00:21:38","date_gmt":"2018-05-20T23:21:38","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-100\/?p=48525"},"modified":"2018-05-21T14:10:15","modified_gmt":"2018-05-21T13:10:15","slug":"56-distract","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2018\/56-distract\/","title":{"rendered":"56. Distract Ltd"},"content":{"rendered":"

Founder: <\/strong>Peter Watson and Bradley McKenny
\nFounded: <\/strong>July 2015
\nWebsite: <\/strong>www.distract.co.uk<\/a><\/p>\n

Whilst studying marketing at university, Peter Watson was baffled at the lack of focus on digital marketing on his course:<\/p>\n

“Our university course didn’t touch on digital marketing and traditional marketers seemed to act as if nothing had changed. It was almost frustrating to see businesses ignoring social media.”<\/p>\n

Watson had been involved in marketing since the age of 16 after honing his skills in social media, Google Pay-Per-Click (PPC) and email marketing while working for an events company in the football industry.<\/p>\n

This experience had given him an in-depth knowledge of the medium and he joined forces with co-founder Bradley McKenny to come up with a winning business idea.<\/p>\n

With McKenny, who has previously “made a killing though affiliate networks”, the pair started their business Distract in July 2015.<\/p>\n

Buoyed by a young team (23 is the average age), Distract specialises in performance marketing and creative social media, with clients paying a fixed fee each month.<\/p>\n

It has amassed a diverse range of almost 50 clients since launch including a growing tea brand, one of the largest accountancy companies in the Midlands, a major regional law firm, and a leading marshmallow brand.<\/p>\n

Started while they were still at university with £5,000 from their previous businesses, the pair are evangelists for student entrepreneurship: “You’re in a supportive environment where you can easily meet experts in any number of fields, you’ve got a roof over your head and a big loan that covers your living costs.”<\/p>\n

And the duo evidence just what can be achieved as young entrepreneurs with Distract said to be the “fastest growing” digital agency in the East Midlands.<\/p>\n

Looking to the future, plans are in place to expand beyond its Lincolnshire boundaries and launch its first internal brand – we can’t to see what Distract does next.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founder: Peter Watson and Bradley McKenny Founded: July 2015 Website: www.distract.co.uk Whilst studying marketing at university, Peter Watson was baffled at the lack of focus on digital marketing on his course: “Our university course didn’t touch on digital marketing and traditional marketers seemed to act as if nothing had changed. It was almost frustrating to see […]<\/p>\n","protected":false},"author":63583,"featured_media":49057,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[183],"tags":[],"class_list":["post-48525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-183"],"acf":[],"yoast_head":"\n56. 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