{"id":48557,"date":"2018-05-21T00:16:39","date_gmt":"2018-05-20T23:16:39","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-100\/?p=48557"},"modified":"2018-05-21T00:16:39","modified_gmt":"2018-05-20T23:16:39","slug":"stowga","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2018\/stowga\/","title":{"rendered":"46. Stowga"},"content":{"rendered":"<p><strong>Founders: <\/strong>Charlie Pool and Joey Scully <strong><br>\nFounded: <\/strong>February 2016 (Launched August 2016)<strong><br>\nWebsite: <\/strong><a href=\"http:\/\/www.stowga.com\">www.stowga.com<\/a><\/p>\n<p>While Charlie Pool was working with a company that owned warehouses all over Europe, one of the warehouse managers asked if a temporary client could fill a warehouse during the empty summer lull as a sort of &ldquo;Airbnb for warehouses&rdquo;.<\/p>\n<p>Pool did some investigating and realised that his client had hit upon a huge potential market.<\/p>\n<p>Alongside Joe Scully, he launched Stowga, an on-demand marketplace to help companies find and book warehouses with surplus space.<\/p>\n<p>Stowga charges on a commission basis, taking a percentage of the fees for every successful transaction.<\/p>\n<p>Despite the property world arguing that &ldquo;the market is supply constrained&rdquo;, Pool explains that Stowga was &ldquo;built on the premise that the exact opposite is true&rdquo;. He says that whilst this constraint might be true from a tenancy perspective, it doesn&rsquo;t apply from a lease perspective.<\/p>\n<p>And with 4,000 warehouses on its database and customers including Asda, BT, KFC, Nature&rsquo;s Bounty, Vimto and DHL, his theory seems to be right.<\/p>\n<p>These companies can use the platform to increase fluidity in their supply chains, scale their warehouse space up or down rapidly to fit their business needs and hedge against volatility.<\/p>\n<p>Many of these household names were secured through real estate fund Gazeley. Stowga has also struck a deal with industrial agent CBRE to partner with it and its clients.<\/p>\n<p>The start-up is aiming to build the fastest way to buy, sell and exchange warehousing and logistics services, with a global network of providers and access to off-market space (at below-market rates) in an industry that&rsquo;s traditionally been low tech, largely offline, and slow moving.<\/p>\n<p>Currently available across the UK, the next year will see Stowga develop its technology towards a product\/market fit and expand internationally in Europe. Beyond that Pool thinks his start-up has the potential to IPO and become a sustainable, long-term category leader.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founders: Charlie Pool and Joey Scully Founded: February 2016 (Launched August 2016) Website: www.stowga.com While Charlie Pool was working with a company that owned warehouses all over Europe, one of the warehouse managers asked if a temporary client could fill a warehouse during the empty summer lull as a sort of &ldquo;Airbnb for warehouses&rdquo;. Pool [&hellip;]<\/p>\n","protected":false},"author":91134,"featured_media":48562,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[183],"tags":[],"class_list":["post-48557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-183"],"acf":[],"yoast_head":"\n<title>46. 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