{"id":48758,"date":"2018-05-21T00:04:45","date_gmt":"2018-05-20T23:04:45","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-100\/?p=48758"},"modified":"2021-05-18T16:23:56","modified_gmt":"2021-05-18T15:23:56","slug":"18-mindful-chef","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2018\/18-mindful-chef\/","title":{"rendered":"18. Mindful Chef"},"content":{"rendered":"

Founders:<\/strong> Robert Grieg-Gran, Giles Humphries and Myles Hopper
\nFounded:<\/strong> October 2014 (launched April 2015)
\nWebsite: <\/strong>www.mindfulchef.com<\/a><\/p>\n

In the summer of 2014, entrepreneurs Robert Grieg-Gran, Giles Humphries and Myles Hopper were a world away from the London business scene; working on a fishing boat off the coast of Devon.<\/p>\n

Watching villagers line up to buy the day’s catch, the trio were inspired by how fresh the food was compared to supermarket offerings.<\/p>\n

They felt that freshness and sustainability should go hand-in-hand with health and nutrition and, with a good dose of convenience added to the mix, their start-up Mindful Chef was born.<\/p>\n

Giving consumers access to fresh meat, fish and produce sourced from independent UK farms, Mindful Chef sends weekly healthy recipe boxes, filled with recipe cards and pre-portioned ingredients, to its subscribers.<\/p>\n

Unlike services such as Hello Fresh and Gousto, Mindful Chef is the only business of its kind to eschew gluten, dairy and refined carbs from all<\/em> of its recipe boxes and to cater to every single diet; from vegans and vegetarians to pescetarians and meat-eaters.<\/p>\n

Mindful Chef’s offering took the public’s fancy immediately, and in July 2016 the business raised £1m in just 11 days in an oversubscribed crowdfunding round with investors including sporting legends Andy Murray and Victoria Pendleton. Then, in October 2017, it crowdfunded a further £2m in just 12 days.<\/p>\n

Today, the start-up has shipped over one million meals to more than 20,000 customers, and is forecasting an impressive turnover north of £10m for this year.<\/p>\n

Amidst this success, however, Mindful Chef has kept its twin tenets of sustainability and health firmly at its heart.<\/p>\n

Through its partnership with charity One Feeds Two, one school meal is donated to a child living in poverty for every Mindful Chef meal sold.<\/p>\n

The start-up’s next goal is to become the first 100% plastic-free recipe box by the end of this year, and it’s also in the process of applying for B Corp status to cement its environmental responsibility.<\/p>\n

As its founding trio attest: “If we can continue building a company that puts its customers first and chooses to be a force for good by inspiring social and environmental change, then we think we will have built something we can be very proud of.”<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founders: Robert Grieg-Gran, Giles Humphries and Myles Hopper Founded: October 2014 (launched April 2015) Website: www.mindfulchef.com In the summer of 2014, entrepreneurs Robert Grieg-Gran, Giles Humphries and Myles Hopper were a world away from the London business scene; working on a fishing boat off the coast of Devon. Watching villagers line up to buy the […]<\/p>\n","protected":false},"author":91134,"featured_media":48948,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[183],"tags":[],"class_list":["post-48758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-183"],"acf":[],"yoast_head":"\n18. 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