{"id":48785,"date":"2018-05-21T00:01:23","date_gmt":"2018-05-20T23:01:23","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-100\/?p=48785"},"modified":"2021-02-03T11:17:08","modified_gmt":"2021-02-03T11:17:08","slug":"4-pip-nut","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2018\/4-pip-nut\/","title":{"rendered":"4. Pip & Nut"},"content":{"rendered":"

Founder:<\/strong> Pip Murray
\nFounded: <\/strong>June 2013 (Launched January 2015)
\nWebsite: <\/strong>www.pipandnut.com<\/a><\/p>\n

Pip & Nut<\/a>‘s start-up story is an astonishing one.<\/p>\n

In the crowded nut-butter market, and in the space of a mere three years, the business has launched in over 5,000 stores in the UK and Europe.<\/p>\n

Stockists include Sainsbury’s, Tesco, ASDA and Morrisons in the UK, alongside major supermarket chains in the Netherlands, Ireland and Norway.<\/p>\n

Founded by keen marathon runner and 2017 Young Gun Pip Murray<\/a> in 2013, the business operates on the basis that health food should never be boring.<\/p>\n

But how does it ensure it isn’t? With innovative flavour combinations.<\/p>\n

These combinations have helped it create its much-lauded Coconut Almond Butter (which won a Grocer new product award), a constantly rotating cast of limited edition flavours and a variety of sizes, from 30g squeeze packs up to 1kg tubs.<\/p>\n

It also has a range of almond milks sweetened with honey and vanilla, which no other brands are yet to create.<\/p>\n

In a traditional industry with a number of established players, Pip & Nut – which won the Women in Business Award at the Startups Awards 2016<\/a> – stands out with “youthful, playful and emotive design-led” branding. This branding hasa helped it win partnerships with Nike and Made.com, and secure more than 130,000 social media followers and counting.<\/p>\n

It’s not unlike any other start-up though in that’s its had to weather some storms. Murray says Brexit and a weakening pound forced her to increase prices, but she remains determined and has recently secured new UK manufacturing partners and a stronger supply chain.<\/p>\n

Targeting £7.3m in sales for 2018, Pip & Nut will look to strengthen it existing listings in the UK and Europe over the next few months and will invest heavily in digital to boost its online sales.<\/p>\n

Behind it all is the inspiring Murray who’s no doubt brought the perseverance needed for marathon training to bear on building and growing a successful start-upsthat has all the makings of becoming a household name.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founder: Pip Murray Founded: June 2013 (Launched January 2015) Website: www.pipandnut.com Pip & Nut‘s start-up story is an astonishing one. In the crowded nut-butter market, and in the space of a mere three years, the business has launched in over 5,000 stores in the UK and Europe. Stockists include Sainsbury’s, Tesco, ASDA and Morrisons in the UK, alongside […]<\/p>\n","protected":false},"author":91134,"featured_media":49052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[183],"tags":[],"class_list":["post-48785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-183"],"acf":[],"yoast_head":"\n4. 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