{"id":49355,"date":"2020-06-22T02:30:20","date_gmt":"2020-06-22T01:30:20","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-100\/?p=49355"},"modified":"2021-09-28T17:00:20","modified_gmt":"2021-09-28T16:00:20","slug":"89-adverttu","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2020\/89-adverttu\/","title":{"rendered":"89. Adverttu"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p><strong>Founder:<\/strong> Artjom Jekimtsev<br><strong>Founded:<\/strong> 2015<br><strong>Website:<\/strong> <a href=\"https:\/\/www.adverttu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.adverttu.com<\/a><\/p>\n<p>In a world where even billboards have gone digital, you might think that wrapped vehicles are a bit, well, old-fashioned. But think again.<\/p>\n<p>Founded by Artjom Jekimstev in 2015, Adverttu claims that each of the vehicles in its 17,000-strong fleet achieves an average of 20,900 impressions &ndash; that&rsquo;s the number of people that see your content &ndash; per day, equating to 8 million impressions per year.<\/p>\n<p>That means on a cost per thousand impressions (CPM) basis, it works out cheaper than nearly every other form of out of home advertising &ndash; at 79p CPM, compared to 97p CPM for billboards and &pound;5.62 CPM for radio.<\/p>\n<p>And it&rsquo;s highly data driven. Adverttu can simulate and predict audiences, time periods, and locations for a client&rsquo;s proposed campaign before they&rsquo;ve committed. Once a campaign is live, Adverttu tracks and reports on a wealth of detailed analytics, which the client can monitor and assess using an online platform.<\/p>\n<p>But who are the people driving around in these heavily-branded cars? Adverttu&rsquo;s drivers are gig workers, everyday people, commercial fleet drivers, delivery drivers, and drivers for any business that wants to maximise its fleet&rsquo;s promotional impact. Individual drivers, who can earn up to &pound;150\/month by wrapping their car, are matched with campaigns through the Adverttu&rsquo;s mobile app.<\/p>\n<p>The client then pays for the graphics and the wrapping costs, and drivers are charged a flexible service fee per mile from their impressions generated.<\/p>\n<p>During the COVID-19 pandemic, Adverttu launched an NHS Volunteer Programme, which connects businesses and brands with Adverttu&rsquo;s drivers working across gig economy delivery services, healthcare, the military, the public sector, and NHS Volunteers.<\/p>\n<p>With a savvy business model and a driven team, this startup is gearing up for a big future.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Founder: Artjom JekimtsevFounded: 2015Website: www.adverttu.com In a world where even billboards have gone digital, you might think that wrapped vehicles are a bit, well, old-fashioned. But think again. Founded by Artjom Jekimstev in 2015, Adverttu claims that each of the vehicles in its 17,000-strong fleet achieves an average of 20,900 impressions &ndash; that&rsquo;s the [&hellip;]<\/p>\n","protected":false},"author":91134,"featured_media":49362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[186],"tags":[],"class_list":["post-49355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-186"],"acf":[],"yoast_head":"\n<title>89. 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