{"id":49478,"date":"2020-06-22T01:52:37","date_gmt":"2020-06-22T00:52:37","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-100\/?p=49478"},"modified":"2021-09-28T16:59:20","modified_gmt":"2021-09-28T15:59:20","slug":"51-vidsy","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2020\/51-vidsy\/","title":{"rendered":"51. Vidsy"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Founders:<\/b> Gerard Keeley, Alex Morris, and Archie Campbell
\nFounded:<\/b> 2015
\nWebsite:<\/b> www.vidsy.co<\/a><\/p>\n

Vidsy’s co-founders all separately realised there was a gap in the advertising industry. Companies built to create content for TV were struggling to move into the new, digital age.<\/p>\n

Archie Campbell had the epiphany while freelancing as a director of photography for the BBC, Gerard Keeley learned the hard way by setting up a failed start-up, and Alex Morris saw the potential of Facebook to build communities after setting up a student events company at university.<\/p>\n

So the London-based team, none of whom had a direct background in advertising, decided to stake their claim.<\/p>\n

After graduating from Founders Factory, they won Facebook’s Innovation Spotlight award for Creativity Around Video in 2017, and now Vidsy is The Financial Times<\/i><\/a>’ 44th fastest growing company in 2020.<\/p>\n

The company uses more than 7,000 vetted creators around the world to help brands from Unilever to PepsiCo usher in a new age of mobile-centric advertising.<\/p>\n

Speaking to Startups in 2017, the Vidsy founders explained that they had seen an opportunity to make the world of advertising better, and taken it with both hands.<\/p>\n

“We’re disrupting an industry that needs to change, allowing more creativity to come from existing sources,” they said.<\/p>\n

“There’s just so many people able to challenge standard TVC ads with their mobile content.<\/p>\n

“We also wanted to show that, as an agency, you don’t need a Cannes Lion before you can work with Fortune 500 companies.”<\/p>\n

In just five years, Vidsy has managed to become an exclusive creative partner of basically any social network you can name, including Facebook, Instagram, Snapchat, Twitter, Pinterest, TikTok, and Quibi.<\/p>\n

With clear authority and clout in this ever-growing market, Vidsy’s success only looks likely to go one way – up.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Founders: Gerard Keeley, Alex Morris, and Archie Campbell Founded: 2015 Website: www.vidsy.co Vidsy’s co-founders all separately realised there was a gap in the advertising industry. Companies built to create content for TV were struggling to move into the new, digital age. Archie Campbell had the epiphany while freelancing as a director of photography for the BBC, […]<\/p>\n","protected":false},"author":91468,"featured_media":49377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[186],"tags":[],"class_list":["post-49478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-186"],"acf":[],"yoast_head":"\n51. 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