{"id":49856,"date":"2021-10-04T00:09:40","date_gmt":"2021-10-03T23:09:40","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-100\/?p=49856"},"modified":"2021-10-01T17:29:21","modified_gmt":"2021-10-01T16:29:21","slug":"birdie","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2021\/birdie\/","title":{"rendered":"9. Birdie"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<strong>Founders<\/strong>: Mac Parmentier, Rajiv Tanna, Gwen Lecalvez, Abeed Mohamed<br>\n<strong>Founded<\/strong>: 2017<br>\n<strong>Website<\/strong>: <a href=\"http:\/\/www.birdie.care\" target=\"_blank\" rel=\"noopener\">www.birdie.care<\/a><\/p>\n<p>Although the pandemic has brought the challenges facing the NHS to the fore, the UK healthcare system being overwhelmed and underfunded is, of course, a long-held and enduring national problem.<\/p>\n<p>Identifying that 60% of the NHS budget was spent on people aged over 65 (&pound;70bn annually), Birdie founders Max Parmentier, Rajiv Tanna, Abeed Mohammed and Gwen Le Calvez sought to create a digital solution to this problem that would prevent older adults needing institutional care for as long as possible.[\/vc_column_text] <\/p><blockquote class=\"quote\">\n <svg class=\"quote-brush\" preserveaspectratio=\"none\" width=\"11px\" 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<\/g>\n <\/svg>\n Identifying that 60% of the NHS budget was spent on people aged over 65 (&pound;70bn annually), the Birdie founders sought to create a digital solution to this problem. <\/blockquote>\n\n\n\n[vc_column_text]The software digitalises all health reports and information associated with elder care at home, meaning this information can be communicated in real time, but can also be fed into an algorithm that helps to predict emergency cases in advance of them happening, which, according to Birdie, means 40% fewer hospital admissions for elderly people.\n<p>With both public and private healthcare systems in the UK continuing to face unprecedented strain, it&rsquo;s representative of the times that a preventative healthcare solution like Birdie appears alongside several health-tech, &lsquo;agetech&rsquo; and care-oriented businesses on the Startups 100 in 2021.<\/p>\n<p>This could also go some way in explaining Birdie&rsquo;s rise up the ranking, having featured in <a href=\"https:\/\/staging.startups.co.uk\/startups-100\/2020\/98-birdie\/\">position 98<\/a> in 2020 &ndash; although its 8x year-on-year revenue growth certainly helped on this front, too.[\/vc_column_text] <\/p><blockquote class=\"quote\">\n <svg class=\"quote-brush\" preserveaspectratio=\"none\" width=\"11px\" viewbox=\"0 0 11 171\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g class=\"brush-stroke-green\" stroke=\"none\" stroke-width=\"1\">\n <path 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<\/g>\n <\/svg>\n An ageing population and a sharper focus on preventative healthcare can only mean huge potential for this business. <\/blockquote>\n\n\n\n[vc_column_text]Ultimately, ensuring that the elderly people in our society are treated with dignity and respect is at the heart of the Birdie mission &ndash; an ageing population and sharper focus on preventative healthcare can only mean huge potential for this business.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"flexi-comp-radio-cta\" data-eventcategory=\"reusable-components\" data-component=\"radio-cta\">\n <p class=\"flexi-comp-radio-cta-title\" aria-label=\"What Does Your Business Need Help With?\">\n What Does Your Business Need Help With? <\/p>\n <div class=\"flexi-comp-radio-cta-box\" data-eventaction=\"radio-cta\">\n <button class=\"flexi-comp-radio-cta-item checked\" data-eventlabel=\"Project Planning\" data-url=\"https:\/\/staging.startups.co.uk\/go\/project-management\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Project Planning <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"Creating a Website\" data-url=\"https:\/\/staging.startups.co.uk\/go\/website\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Creating a Website <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"Business Loan\" data-url=\"https:\/\/staging.startups.co.uk\/go\/business-loans\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Business Loan <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"Business Bank Account\" data-url=\"https:\/\/staging.startups.co.uk\/go\/business-banking\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Business Bank Account <\/button>\n <\/div>\n\n <a href=\"https:\/\/staging.startups.co.uk\/go\/project-management\" class=\"flexi-comp-radio-cta-button\" data-eventlabel=\"https:\/\/staging.startups.co.uk\/go\/project-management\" 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class=\"highlight-box-headline\">\n \n <span class=\"highlight-box-title\">\n Startups.co.uk can help your business succeed <\/span>\n <\/div>\n \n <div class=\"highlight-box-content\">\n <p>At Startups.co.uk, we&rsquo;re here to help small UK businesses to get started, grow and succeed. As well as rounding up some of the biggest success stories in our annual Startups 100 list, we have resources to help new businesses get off the ground.<\/p>\n <\/div>\n <\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The digital \u2018agetech\u2019 platform looking to transform home care for the elderly<\/p>\n","protected":false},"author":91458,"featured_media":49961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[188],"tags":[],"class_list":["post-49856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-188"],"acf":[],"yoast_head":"\n<title>9. 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