{"id":49880,"date":"2021-10-04T00:40:43","date_gmt":"2021-10-03T23:40:43","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-100\/?p=49880"},"modified":"2021-12-15T17:06:48","modified_gmt":"2021-12-15T17:06:48","slug":"measure-protocol","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2021\/measure-protocol\/","title":{"rendered":"40. Measure Protocol Ltd."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<b>Founder(s): <\/b><span style=\"font-weight: 400\">Owen Hanks, Paul Neto, John Martin<\/span><b><br>\n<\/b><b>Founded: <\/b><span style=\"font-weight: 400\">2018<\/span><b><br>\n<\/b><b>Website:<\/b> <a href=\"https:\/\/measureprotocol.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">measureprotocol.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">Data security is one of the most talked-about topics today, thanks to public controversies around leaks and misuse from some very high-profile platforms. <\/span><\/p>\n<p><span style=\"font-weight: 400\">That&rsquo;s why our position 40 startup, Measure Protocol, is such a breath of fresh air for the market research industry. Most notably, it<\/span><span style=\"font-weight: 400\">&nbsp;provides an ethical solution to the capture and use of consumer data.<\/span>[\/vc_column_text] <\/p><blockquote class=\"quote\">\n <svg class=\"quote-brush\" preserveaspectratio=\"none\" width=\"11px\" viewbox=\"0 0 11 171\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g class=\"brush-stroke-green\" stroke=\"none\" stroke-width=\"1\">\n <path d=\"M1.4,171c0.3-0.2,1.4-1.7,3-4.7c0.8-1.5,1.8-3.4,2.8-5.6c0.1-0.3,0.2-0.5,0.3-0.8c0.1-0.1,0.1-0.3,0.1-0.4c0-0.1,0.1-0.3,0.1-0.4c0.2-0.6,0.2-1.3,0.2-2c0-0.7-0.1-1.5-0.2-2.3c-0.1-0.8-0.3-1.6-0.6-2.3c-0.5-1.5-1.1-3-1.8-4.5c-0.7-1.5-1.5-2.9-2.3-4.4c-0.2-0.4-0.4-0.8-0.6-1.2c-0.2-0.4-0.4-0.8-0.5-1.4c-0.1-0.3-0.1-0.6,0-0.8c0-0.3,0.1-0.6,0.1-0.8c0.1-0.5,0.2-1,0.4-1.5c0.6-1.9,1.4-3.6,2.3-5.3c0.8-1.7,1.7-3.4,2.7-5.1c0.1-0.2,0.2-0.4,0.3-0.7l0.2-0.4c0.1-0.1,0.1-0.3,0.1-0.4c0.1-0.3,0.2-0.6,0.2-0.9c0-0.3,0.1-0.6,0.1-1c0.1-1.3-0.2-2.6-0.4-3.8c-0.6-2.3-1.4-4.4-2.3-6.4c-0.9-2-1.8-4-2.6-6.1c-0.2-0.5-0.4-1-0.6-1.6c-0.2-0.5-0.3-1.1-0.4-1.7c-0.2-1.2-0.2-2.3,0.1-3.3c0.3-1,0.8-1.8,1.4-2.6c0.5-0.8,1.1-1.6,1.7-2.4c0.6-0.8,1.1-1.7,1.7-2.6c0.5-0.9,1.1-1.8,1.5-3.2c0.4-1.3,0.6-3,0.5-4.6c-0.1-1.6-0.5-2.9-0.9-4.1c-0.8-2.4-1.7-4.4-2.6-6.5c-0.4-1-0.9-2.1-1.3-3.1c-0.4-1-0.8-2.1-1.1-3.1c-0.3-1-0.5-2.1-0.7-3.2c-0.1-1.1-0.1-2.1,0-3.1c0.3-1.9,1.1-3.5,2-4.7c0.5-0.6,1-1.1,1.5-1.5c0.3-0.2,0.5-0.4,0.8-0.6c0.1-0.1,0.3-0.2,0.4-0.3c0.1-0.1,0.2-0.2,0.3-0.2c0.1-0.1,0.2-0.2,0.3-0.3c0.1-0.1,0.2-0.3,0.3-0.4c0.1-0.2,0.2-0.3,0.3-0.5c0-0.1,0.1-0.2,0.1-0.3L9,53.7c0.1-0.2,0.1-0.4,0.2-0.6c0.1-0.4,0.2-0.9,0.2-1.3c0-0.4,0-0.8,0-1.2c0-1.5-0.2-2.8-0.4-3.9c-0.4-2.3-0.9-4.3-1.5-6.2c-0.5-1.9-1.1-3.6-1.6-5.3c-0.5-1.6-1-3.2-1.5-4.7c-0.4-1.4-0.9-3-0.9-3.4c0-0.3,0-0.3,0.1-0.5c0-0.2,0.2-0.4,0.3-0.7c0.3-0.6,0.8-1.2,1.3-1.7c0.8-0.9,1.6-1.7,2.4-2.6c0.4-0.4,0.8-0.9,1.2-1.3C9,20,9.1,19.9,9.2,19.8l0.2-0.2c0.1-0.1,0.2-0.2,0.3-0.3c0.3-0.5,0.6-1.1,0.9-1.7c0.5-1.3,0.6-2.9,0.5-4.3c-0.1-0.7-0.2-1.5-0.3-2.1l-0.1-0.5c0-0.1-0.1-0.2-0.1-0.4c-0.1-0.2-0.1-0.4-0.2-0.7C9.6,8,8.9,6.9,8.3,6C7.2,4.2,6.1,3,5.1,2.1C4.2,1.2,3.4,0.6,2.8,0.3C1.6-0.3,1.1,0,1.5,1.3c0.2,0.6,0.6,1.5,1.2,2.7c0.6,1.2,1.5,2.6,2.5,4.5c0.3,0.5,0.9,1.5,1.6,2.9C7,11.7,7.1,12,7.3,12.4c0.1,0.2,0.1,0.4,0.2,0.6c0,0.1,0.1,0.2,0.1,0.3l0,0.1c0,0,0,0.1,0,0.1c0,0.2,0,0.3,0,0.5c0,0.2-0.1,0.3-0.2,0.4c-0.3,0.4-0.7,0.8-1,1.2C6.1,16,5.7,16.5,5.2,17c-0.4,0.5-0.9,1-1.4,1.6c-0.5,0.6-1,1.2-1.6,2C2,21,1.7,21.5,1.5,22.1c-0.3,0.6-0.6,1.4-0.7,2.4c-0.2,1-0.3,2.1-0.2,3.2c0.1,1,0.2,1.9,0.4,2.6c0.4,1.4,0.7,2.4,1.1,3.5c0.4,1.1,0.7,2.1,1.1,3.2c0.7,2.2,1.5,4.4,2.1,6.7c0.3,1.1,0.6,2.3,0.9,3.5c0.3,1.1,0.5,2.3,0.5,3.2c0,0.2,0,0.3,0,0.4L6.3,51c-0.2,0.1-0.4,0.3-0.6,0.4c-0.4,0.3-0.8,0.7-1.2,1.1c-0.8,0.8-1.6,1.8-2.4,3.1c-0.7,1.3-1.4,3.1-1.8,5.3C0.1,62,0,63.1,0,64.2c0,1.1,0.1,2.2,0.2,3.2c0.3,2,0.8,3.8,1.3,5.3c1,2.9,2.2,5.4,3.2,7.9c0.5,1.2,1,2.4,1.4,3.5c0.2,0.6,0.4,1.1,0.5,1.6c0.1,0.5,0.2,0.9,0.2,1.3c0,0.3,0,0.6-0.1,0.9c-0.1,0.3-0.2,0.7-0.3,1.1c0,0.1-0.1,0.2-0.1,0.3l-0.2,0.3l0,0.1l-0.1,0.1L6,89.9l-0.2,0.4c-0.3,0.5-0.6,1-0.9,1.5c-0.6,1-1.3,1.9-2,2.9c-0.3,0.5-0.7,1-1.1,1.7c-0.1,0.1-0.2,0.3-0.3,0.5c-0.1,0.2-0.2,0.3-0.3,0.6c-0.2,0.4-0.4,0.8-0.6,1.4c-0.2,0.5-0.4,1.2-0.5,1.9c-0.1,0.4-0.1,0.7-0.1,1.1c0,0.4,0,0.7,0,1.1l0,0.5c0,0.2,0,0.3,0,0.5c0,0.3,0,0.6,0.1,1c0.1,0.6,0.2,1.1,0.3,1.7c0.2,1.2,0.5,2,0.8,2.8c0.3,0.8,0.6,1.5,0.8,2.1c1.1,2.6,2.2,4.8,3.1,7.1c0.5,1.1,0.9,2.2,1.2,3.3c0.1,0.5,0.3,1,0.3,1.4c0.1,0.4,0.1,0.7,0.1,0.8c0,0.1,0,0.2-0.1,0.4c0,0-0.2,0.4-0.3,0.6l-0.4,0.8c-0.5,1.1-1.1,2.1-1.6,3.2c-0.5,1.1-1,2.2-1.5,3.3c-0.5,1.1-1,2.3-1.4,3.7c-0.1,0.2-0.1,0.3-0.2,0.5l-0.1,0.3l0,0.2L1,137.1c-0.2,0.6-0.3,1.2-0.4,1.8c-0.1,0.6-0.1,1.2-0.1,1.8c0,0.3,0,0.6,0.1,0.9c0.1,0.3,0.1,0.6,0.2,0.8c0.1,0.5,0.3,1,0.5,1.5c0.1,0.2,0.2,0.5,0.3,0.7l0.2,0.4c0.3,0.5,0.5,0.9,0.8,1.4c1,1.7,1.9,3.3,2.6,4.9c0.7,1.6,1.3,3.2,1.6,4.5C7,156.4,7,157,7,157.5c0,0.5-0.1,0.9-0.2,1.4c0,0.1-0.1,0.2-0.1,0.3c-0.1,0.2-0.1,0.3-0.2,0.5c-0.1,0.3-0.3,0.7-0.4,1c-0.3,0.7-0.5,1.3-0.8,1.9c-0.5,1.2-1,2.2-1.4,3.2c-0.9,1.9-1.5,3.2-2,4.1c-0.2,0.4-0.3,0.7-0.4,0.9C1.3,171,1.4,171,1.4,171\"><\/path>\n <\/g>\n <\/svg>\n Because it&rsquo;s being shared directly with Measure, consumer data can be accessed quickly and at a large-scale <\/blockquote>\n\n\n\n[vc_column_text]<span style=\"font-weight: 400\">Launched in 2018 by founders <\/span><span style=\"font-weight: 400\">Owen Hanks, Paul Neto, and John Martin,<\/span><span style=\"font-weight: 400\"> Measure Protocol answers concerns around fraud and lack of privacy by turning the market research profession on its head. The platform reverses the typical data collection process by <\/span><i><span style=\"font-weight: 400\">paying<\/span><\/i><span style=\"font-weight: 400\"> customers for their information through a revenue share model, which is sold to direct-to-consumer brands like marketers, researchers and advertisers.<\/span>\n<p><span style=\"font-weight: 400\">Because it&rsquo;s being shared directly with Measure, consumer data can be accessed quickly and at a large-scale, providing lots of benefits for data buyers and generating more reward for consumers. Protecting this data from any outside influence is an advanced software and public blockchain which allows sellers and buyers to interact directly, without compromising on privacy.<\/span>[\/vc_column_text] <\/p><blockquote class=\"quote\">\n <svg class=\"quote-brush\" preserveaspectratio=\"none\" width=\"11px\" viewbox=\"0 0 11 171\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n <g class=\"brush-stroke-green\" stroke=\"none\" stroke-width=\"1\">\n <path d=\"M1.4,171c0.3-0.2,1.4-1.7,3-4.7c0.8-1.5,1.8-3.4,2.8-5.6c0.1-0.3,0.2-0.5,0.3-0.8c0.1-0.1,0.1-0.3,0.1-0.4c0-0.1,0.1-0.3,0.1-0.4c0.2-0.6,0.2-1.3,0.2-2c0-0.7-0.1-1.5-0.2-2.3c-0.1-0.8-0.3-1.6-0.6-2.3c-0.5-1.5-1.1-3-1.8-4.5c-0.7-1.5-1.5-2.9-2.3-4.4c-0.2-0.4-0.4-0.8-0.6-1.2c-0.2-0.4-0.4-0.8-0.5-1.4c-0.1-0.3-0.1-0.6,0-0.8c0-0.3,0.1-0.6,0.1-0.8c0.1-0.5,0.2-1,0.4-1.5c0.6-1.9,1.4-3.6,2.3-5.3c0.8-1.7,1.7-3.4,2.7-5.1c0.1-0.2,0.2-0.4,0.3-0.7l0.2-0.4c0.1-0.1,0.1-0.3,0.1-0.4c0.1-0.3,0.2-0.6,0.2-0.9c0-0.3,0.1-0.6,0.1-1c0.1-1.3-0.2-2.6-0.4-3.8c-0.6-2.3-1.4-4.4-2.3-6.4c-0.9-2-1.8-4-2.6-6.1c-0.2-0.5-0.4-1-0.6-1.6c-0.2-0.5-0.3-1.1-0.4-1.7c-0.2-1.2-0.2-2.3,0.1-3.3c0.3-1,0.8-1.8,1.4-2.6c0.5-0.8,1.1-1.6,1.7-2.4c0.6-0.8,1.1-1.7,1.7-2.6c0.5-0.9,1.1-1.8,1.5-3.2c0.4-1.3,0.6-3,0.5-4.6c-0.1-1.6-0.5-2.9-0.9-4.1c-0.8-2.4-1.7-4.4-2.6-6.5c-0.4-1-0.9-2.1-1.3-3.1c-0.4-1-0.8-2.1-1.1-3.1c-0.3-1-0.5-2.1-0.7-3.2c-0.1-1.1-0.1-2.1,0-3.1c0.3-1.9,1.1-3.5,2-4.7c0.5-0.6,1-1.1,1.5-1.5c0.3-0.2,0.5-0.4,0.8-0.6c0.1-0.1,0.3-0.2,0.4-0.3c0.1-0.1,0.2-0.2,0.3-0.2c0.1-0.1,0.2-0.2,0.3-0.3c0.1-0.1,0.2-0.3,0.3-0.4c0.1-0.2,0.2-0.3,0.3-0.5c0-0.1,0.1-0.2,0.1-0.3L9,53.7c0.1-0.2,0.1-0.4,0.2-0.6c0.1-0.4,0.2-0.9,0.2-1.3c0-0.4,0-0.8,0-1.2c0-1.5-0.2-2.8-0.4-3.9c-0.4-2.3-0.9-4.3-1.5-6.2c-0.5-1.9-1.1-3.6-1.6-5.3c-0.5-1.6-1-3.2-1.5-4.7c-0.4-1.4-0.9-3-0.9-3.4c0-0.3,0-0.3,0.1-0.5c0-0.2,0.2-0.4,0.3-0.7c0.3-0.6,0.8-1.2,1.3-1.7c0.8-0.9,1.6-1.7,2.4-2.6c0.4-0.4,0.8-0.9,1.2-1.3C9,20,9.1,19.9,9.2,19.8l0.2-0.2c0.1-0.1,0.2-0.2,0.3-0.3c0.3-0.5,0.6-1.1,0.9-1.7c0.5-1.3,0.6-2.9,0.5-4.3c-0.1-0.7-0.2-1.5-0.3-2.1l-0.1-0.5c0-0.1-0.1-0.2-0.1-0.4c-0.1-0.2-0.1-0.4-0.2-0.7C9.6,8,8.9,6.9,8.3,6C7.2,4.2,6.1,3,5.1,2.1C4.2,1.2,3.4,0.6,2.8,0.3C1.6-0.3,1.1,0,1.5,1.3c0.2,0.6,0.6,1.5,1.2,2.7c0.6,1.2,1.5,2.6,2.5,4.5c0.3,0.5,0.9,1.5,1.6,2.9C7,11.7,7.1,12,7.3,12.4c0.1,0.2,0.1,0.4,0.2,0.6c0,0.1,0.1,0.2,0.1,0.3l0,0.1c0,0,0,0.1,0,0.1c0,0.2,0,0.3,0,0.5c0,0.2-0.1,0.3-0.2,0.4c-0.3,0.4-0.7,0.8-1,1.2C6.1,16,5.7,16.5,5.2,17c-0.4,0.5-0.9,1-1.4,1.6c-0.5,0.6-1,1.2-1.6,2C2,21,1.7,21.5,1.5,22.1c-0.3,0.6-0.6,1.4-0.7,2.4c-0.2,1-0.3,2.1-0.2,3.2c0.1,1,0.2,1.9,0.4,2.6c0.4,1.4,0.7,2.4,1.1,3.5c0.4,1.1,0.7,2.1,1.1,3.2c0.7,2.2,1.5,4.4,2.1,6.7c0.3,1.1,0.6,2.3,0.9,3.5c0.3,1.1,0.5,2.3,0.5,3.2c0,0.2,0,0.3,0,0.4L6.3,51c-0.2,0.1-0.4,0.3-0.6,0.4c-0.4,0.3-0.8,0.7-1.2,1.1c-0.8,0.8-1.6,1.8-2.4,3.1c-0.7,1.3-1.4,3.1-1.8,5.3C0.1,62,0,63.1,0,64.2c0,1.1,0.1,2.2,0.2,3.2c0.3,2,0.8,3.8,1.3,5.3c1,2.9,2.2,5.4,3.2,7.9c0.5,1.2,1,2.4,1.4,3.5c0.2,0.6,0.4,1.1,0.5,1.6c0.1,0.5,0.2,0.9,0.2,1.3c0,0.3,0,0.6-0.1,0.9c-0.1,0.3-0.2,0.7-0.3,1.1c0,0.1-0.1,0.2-0.1,0.3l-0.2,0.3l0,0.1l-0.1,0.1L6,89.9l-0.2,0.4c-0.3,0.5-0.6,1-0.9,1.5c-0.6,1-1.3,1.9-2,2.9c-0.3,0.5-0.7,1-1.1,1.7c-0.1,0.1-0.2,0.3-0.3,0.5c-0.1,0.2-0.2,0.3-0.3,0.6c-0.2,0.4-0.4,0.8-0.6,1.4c-0.2,0.5-0.4,1.2-0.5,1.9c-0.1,0.4-0.1,0.7-0.1,1.1c0,0.4,0,0.7,0,1.1l0,0.5c0,0.2,0,0.3,0,0.5c0,0.3,0,0.6,0.1,1c0.1,0.6,0.2,1.1,0.3,1.7c0.2,1.2,0.5,2,0.8,2.8c0.3,0.8,0.6,1.5,0.8,2.1c1.1,2.6,2.2,4.8,3.1,7.1c0.5,1.1,0.9,2.2,1.2,3.3c0.1,0.5,0.3,1,0.3,1.4c0.1,0.4,0.1,0.7,0.1,0.8c0,0.1,0,0.2-0.1,0.4c0,0-0.2,0.4-0.3,0.6l-0.4,0.8c-0.5,1.1-1.1,2.1-1.6,3.2c-0.5,1.1-1,2.2-1.5,3.3c-0.5,1.1-1,2.3-1.4,3.7c-0.1,0.2-0.1,0.3-0.2,0.5l-0.1,0.3l0,0.2L1,137.1c-0.2,0.6-0.3,1.2-0.4,1.8c-0.1,0.6-0.1,1.2-0.1,1.8c0,0.3,0,0.6,0.1,0.9c0.1,0.3,0.1,0.6,0.2,0.8c0.1,0.5,0.3,1,0.5,1.5c0.1,0.2,0.2,0.5,0.3,0.7l0.2,0.4c0.3,0.5,0.5,0.9,0.8,1.4c1,1.7,1.9,3.3,2.6,4.9c0.7,1.6,1.3,3.2,1.6,4.5C7,156.4,7,157,7,157.5c0,0.5-0.1,0.9-0.2,1.4c0,0.1-0.1,0.2-0.1,0.3c-0.1,0.2-0.1,0.3-0.2,0.5c-0.1,0.3-0.3,0.7-0.4,1c-0.3,0.7-0.5,1.3-0.8,1.9c-0.5,1.2-1,2.2-1.4,3.2c-0.9,1.9-1.5,3.2-2,4.1c-0.2,0.4-0.3,0.7-0.4,0.9C1.3,171,1.4,171,1.4,171\"><\/path>\n <\/g>\n <\/svg>\n The platform reverses the typical data collection process by paying customers for their information through a revenue share model <\/blockquote>\n\n\n\n[vc_column_text]<span style=\"font-weight: 400\">The company&rsquo;s client list is a who&rsquo;s-who of some of the biggest brands in the UK, including Netflix, Facebook and the BBC. Last year, the company received &pound;2m in funding, which it intends to use to grow its team and build more trust in a somewhat sceptical marketplace<\/span><span style=\"font-weight: 400\">.<\/span>\n<p><span style=\"font-weight: 400\">We&rsquo;re excited to see Measure Protocol is leading the charge to find safer, smarter solutions to data protection.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And, as increasing numbers of tech companies move away from outdated methods of data extraction, we expect there&rsquo;ll only be more space in the market for Measure to play with in the coming years.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<\/p><div class=\"flexi-comp-radio-cta\" data-eventcategory=\"reusable-components\" data-component=\"radio-cta\">\n <p class=\"flexi-comp-radio-cta-title\" aria-label=\"What Does Your Business Need Help With?\">\n What Does Your Business Need Help With? <\/p>\n <div class=\"flexi-comp-radio-cta-box\" data-eventaction=\"radio-cta\">\n <button class=\"flexi-comp-radio-cta-item checked\" data-eventlabel=\"Project Planning\" data-url=\"https:\/\/staging.startups.co.uk\/go\/project-management\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Project Planning <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"Creating a Website\" data-url=\"https:\/\/staging.startups.co.uk\/go\/website\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Creating a Website <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"Business Loan\" data-url=\"https:\/\/staging.startups.co.uk\/go\/business-loans\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Business Loan <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"Business Bank Account\" data-url=\"https:\/\/staging.startups.co.uk\/go\/business-banking\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n Business Bank Account <\/button>\n <\/div>\n\n 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