{"id":580,"date":"2007-08-31T06:48:01","date_gmt":"2007-08-31T05:48:01","guid":{"rendered":"http:\/\/staging.startups.co.uk\/?p=580"},"modified":"2021-05-18T10:25:07","modified_gmt":"2021-05-18T09:25:07","slug":"7-yotel","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2008\/7-yotel\/","title":{"rendered":"7. Yotel"},"content":{"rendered":"<p><b>Founder:<\/b> Simon Woodroffe<br><strong>Website:<\/strong> <a href=\"http:\/\/www.yotel.com\">www.yotel.com<\/a><\/p>\n<p>Yotel opened its doors in July 2007, at Gatwick airport and soon landed at Heathrow too. Ex-dragon Simon came up with the concept of a Japanese capsule hotel back in 2002. Faced with the &lsquo;conundrum&rsquo; of how to make the concept acceptable in the West, he asked the designer of the British Airways first class cabin to help.<\/p>\n<p>Last year was the 10th anniversary of YO! Sushi, the brand which made Simon a household name. Plans for the next few years include Yo! Japan, a fashion label and Yo! Home, luxury apartments.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founder: Simon WoodroffeWebsite: www.yotel.com Yotel opened its doors in July 2007, at Gatwick airport and soon landed at Heathrow too. Ex-dragon Simon came up with the concept of a Japanese capsule hotel back in 2002. Faced with the &lsquo;conundrum&rsquo; of how to make the concept acceptable in the West, he asked the designer of the [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[154],"tags":[],"class_list":["post-580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-154"],"acf":[],"yoast_head":"\n<title>7. 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