{"id":6391,"date":"2013-09-24T14:52:16","date_gmt":"2013-09-24T13:52:16","guid":{"rendered":"http:\/\/staging.startups.co.uk\/?p=6391"},"modified":"2021-05-18T10:42:07","modified_gmt":"2021-05-18T09:42:07","slug":"93-swogo","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/","title":{"rendered":"93. Swogo"},"content":{"rendered":"<p><strong>Founders:<\/strong> Anthony Ng Monica, Ivor Stankov, Lucy Foster, Andre Rego and Dimitar Kazakov<br>\n<strong>Founded:<\/strong> August 2012<br>\n<strong>Website:<\/strong> <a href=\"http:\/\/www.swogo.com\">www.swogo.com<\/a><\/p>\n<p>Covered by Startups following its launch last year, Swogo originally offered a direct-to-consumer service giving customers personalised recommendations for tech products by asking them a series of simple questions about what they want from a device. The company&rsquo;s business model has since undergone a radical pivot; Swogo&rsquo;s founders are set to re-launch the service as a business-to-business model, allowing its clients to integrate the technology into their online stores to better engage with customers and provide Swogo with a more effective revenue stream. The potential of the company&rsquo;s unique technology has certainly caught the eye of investors; Swogo has raised a total of &pound;77,500 through two rounds of Seedrs funding, in addition to winning &pound;10,000 in the NACUE Varsity Pitch competition. The new start-up was also the youngest business to be accepted into the prestigious European start-up incubator startupbootcamp Amsterdam, raising a further &euro;15,000 through the scheme. Swogo is currently in talks with several heavy-hitters in the UK retail sphere in preparation for a pilot launch of its new revenue model and has ambitious plans for rapid expansion across international markets following its launch.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founders: Anthony Ng Monica, Ivor Stankov, Lucy Foster, Andre Rego and Dimitar Kazakov Founded: August 2012 Website: www.swogo.com Covered by Startups following its launch last year, Swogo originally offered a direct-to-consumer service giving customers personalised recommendations for tech products by asking them a series of simple questions about what they want from a device. The [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":6136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[170],"tags":[],"class_list":["post-6391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-170"],"acf":[],"yoast_head":"\n<title>93. Swogo - Startups 100 by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"93. Swogo - Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"og:description\" content=\"Founders: Anthony Ng Monica, Ivor Stankov, Lucy Foster, Andre Rego and Dimitar Kazakov Founded: August 2012 Website: www.swogo.com Covered by Startups following its launch last year, Swogo originally offered a direct-to-consumer service giving customers personalised recommendations for tech products by asking them a series of simple questions about what they want from a device. The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-24T13:52:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-18T09:42:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2013\/09\/Swogo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"93. Swogo\",\"datePublished\":\"2013-09-24T13:52:16+00:00\",\"dateModified\":\"2021-05-18T09:42:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/\"},\"wordCount\":204,\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2013\/09\/Swogo.jpg\",\"articleSection\":[\"2013\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2013\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/\",\"name\":\"93. Swogo - Startups 100 by Startups.co.uk: Start up a successful business\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2013\/09\/Swogo.jpg\",\"datePublished\":\"2013-09-24T13:52:16+00:00\",\"dateModified\":\"2021-05-18T09:42:07+00:00\",\"author\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/#primaryimage\",\"url\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2013\/09\/Swogo.jpg\",\"contentUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2013\/09\/Swogo.jpg\",\"width\":640,\"height\":390},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/startups-100\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"93. Swogo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#website\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-100\/\",\"name\":\"Startups 100 by Startups.co.uk: Start up a successful business\",\"description\":\"The UK&#039;s No.1 service for starting a business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.startups.co.uk\/startups-100\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\",\"name\":\"The Startups Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"caption\":\"The Startups Team\"},\"url\":\"https:\/\/staging.startups.co.uk\/startups-100\/author\/thestartupsteam\/\"}]}<\/script>\n","yoast_head_json":{"title":"93. Swogo - Startups 100 by Startups.co.uk: Start up a successful business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/","og_locale":"en_US","og_type":"article","og_title":"93. Swogo - Startups 100 by Startups.co.uk: Start up a successful business","og_description":"Founders: Anthony Ng Monica, Ivor Stankov, Lucy Foster, Andre Rego and Dimitar Kazakov Founded: August 2012 Website: www.swogo.com Covered by Startups following its launch last year, Swogo originally offered a direct-to-consumer service giving customers personalised recommendations for tech products by asking them a series of simple questions about what they want from a device. The [&hellip;]","og_url":"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/","og_site_name":"Startups 100 by Startups.co.uk: Start up a successful business","article_published_time":"2013-09-24T13:52:16+00:00","article_modified_time":"2021-05-18T09:42:07+00:00","og_image":[{"width":640,"height":390,"url":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2013\/09\/Swogo.jpg","type":"image\/jpeg"}],"author":"The Startups Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The Startups Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/#article","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/"},"author":{"name":"The Startups Team","@id":"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"headline":"93. Swogo","datePublished":"2013-09-24T13:52:16+00:00","dateModified":"2021-05-18T09:42:07+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/"},"wordCount":204,"image":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2013\/09\/Swogo.jpg","articleSection":["2013"],"inLanguage":"en-US","copyrightYear":"2013","copyrightHolder":{"@id":"https:\/\/staging.startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/","url":"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/","name":"93. Swogo - Startups 100 by Startups.co.uk: Start up a successful business","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/#primaryimage"},"image":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2013\/09\/Swogo.jpg","datePublished":"2013-09-24T13:52:16+00:00","dateModified":"2021-05-18T09:42:07+00:00","author":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"breadcrumb":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/#primaryimage","url":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2013\/09\/Swogo.jpg","contentUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2013\/09\/Swogo.jpg","width":640,"height":390},{"@type":"BreadcrumbList","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2013\/93-swogo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Home","item":"https:\/\/staging.startups.co.uk\/startups-100\/"},{"@type":"ListItem","position":3,"name":"93. Swogo"}]},{"@type":"WebSite","@id":"https:\/\/staging.startups.co.uk\/startups-100\/#website","url":"https:\/\/staging.startups.co.uk\/startups-100\/","name":"Startups 100 by Startups.co.uk: Start up a successful business","description":"The UK&#039;s No.1 service for starting a business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.startups.co.uk\/startups-100\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60","name":"The Startups Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","caption":"The Startups Team"},"url":"https:\/\/staging.startups.co.uk\/startups-100\/author\/thestartupsteam\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts\/6391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/users\/91469"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/comments?post=6391"}],"version-history":[{"count":0,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts\/6391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/media\/6136"}],"wp:attachment":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/media?parent=6391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/categories?post=6391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/tags?post=6391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}