{"id":99,"date":"2010-08-24T04:11:04","date_gmt":"2010-08-24T03:11:04","guid":{"rendered":"http:\/\/staging.startups.co.uk\/?p=99"},"modified":"2021-05-18T10:29:58","modified_gmt":"2021-05-18T09:29:58","slug":"94-amuso","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/","title":{"rendered":"94. Amuso"},"content":{"rendered":"<p><strong>Founder:<\/strong>&nbsp;Barak Rabinowitz<br><strong>Website:<\/strong>&nbsp;<a href=\"http:\/\/www.amuso.com\/\" target=\"_blank\" rel=\"noopener\">www.amuso.com<\/a><\/p>\n<p>Inspired by the massive popularity of TV quiz shows such as&nbsp;<em>The Weakest Link<\/em>&nbsp;and <em>Who Wants to be a Millionaire<\/em>, Barak founded Amuso in August 2007. With a background in business strategy and development working for companies including Morgan Stanley, Sony and Yahoo!, his idea was to take quiz formats online and produce live, multiplayer trivia prize shows for web and mobile distribution. With commercial partners including Time Warner, Viacom and Newscorp distributing the games to engage and monetise audiences, Amuso has hit its stride, with a combined reach of some 25 million users.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founder:&nbsp;Barak RabinowitzWebsite:&nbsp;www.amuso.com Inspired by the massive popularity of TV quiz shows such as&nbsp;The Weakest Link&nbsp;and Who Wants to be a Millionaire, Barak founded Amuso in August 2007. With a background in business strategy and development working for companies including Morgan Stanley, Sony and Yahoo!, his idea was to take quiz formats online and produce live, [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":6614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[153],"tags":[],"class_list":["post-99","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-153"],"acf":[],"yoast_head":"\n<title>94. Amuso - Startups 100 by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"94. Amuso - Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"og:description\" content=\"Founder:&nbsp;Barak RabinowitzWebsite:&nbsp;www.amuso.com Inspired by the massive popularity of TV quiz shows such as&nbsp;The Weakest Link&nbsp;and Who Wants to be a Millionaire, Barak founded Amuso in August 2007. With a background in business strategy and development working for companies including Morgan Stanley, Sony and Yahoo!, his idea was to take quiz formats online and produce live, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups 100 by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-24T03:11:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-18T09:29:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2010\/08\/amuso_600x350.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"94. Amuso\",\"datePublished\":\"2010-08-24T03:11:04+00:00\",\"dateModified\":\"2021-05-18T09:29:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/\"},\"wordCount\":101,\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2010\/08\/amuso_600x350.jpg\",\"articleSection\":[\"2010\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2010\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/\",\"name\":\"94. Amuso - Startups 100 by Startups.co.uk: Start up a successful business\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2010\/08\/amuso_600x350.jpg\",\"datePublished\":\"2010-08-24T03:11:04+00:00\",\"dateModified\":\"2021-05-18T09:29:58+00:00\",\"author\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/#primaryimage\",\"url\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2010\/08\/amuso_600x350.jpg\",\"contentUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2010\/08\/amuso_600x350.jpg\",\"width\":600,\"height\":350,\"caption\":\"Amuso: Barak Rabinowitz\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/startups-100\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"94. Amuso\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#website\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-100\/\",\"name\":\"Startups 100 by Startups.co.uk: Start up a successful business\",\"description\":\"The UK&#039;s No.1 service for starting a business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.startups.co.uk\/startups-100\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\",\"name\":\"The Startups Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"caption\":\"The Startups Team\"},\"url\":\"https:\/\/staging.startups.co.uk\/startups-100\/author\/thestartupsteam\/\"}]}<\/script>\n","yoast_head_json":{"title":"94. Amuso - Startups 100 by Startups.co.uk: Start up a successful business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/","og_locale":"en_US","og_type":"article","og_title":"94. Amuso - Startups 100 by Startups.co.uk: Start up a successful business","og_description":"Founder:&nbsp;Barak RabinowitzWebsite:&nbsp;www.amuso.com Inspired by the massive popularity of TV quiz shows such as&nbsp;The Weakest Link&nbsp;and Who Wants to be a Millionaire, Barak founded Amuso in August 2007. With a background in business strategy and development working for companies including Morgan Stanley, Sony and Yahoo!, his idea was to take quiz formats online and produce live, [&hellip;]","og_url":"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/","og_site_name":"Startups 100 by Startups.co.uk: Start up a successful business","article_published_time":"2010-08-24T03:11:04+00:00","article_modified_time":"2021-05-18T09:29:58+00:00","og_image":[{"width":600,"height":350,"url":"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/3\/2010\/08\/amuso_600x350.jpg","type":"image\/jpeg"}],"author":"The Startups Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The Startups Team"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/#article","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/"},"author":{"name":"The Startups Team","@id":"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"headline":"94. Amuso","datePublished":"2010-08-24T03:11:04+00:00","dateModified":"2021-05-18T09:29:58+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/"},"wordCount":101,"image":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2010\/08\/amuso_600x350.jpg","articleSection":["2010"],"inLanguage":"en-US","copyrightYear":"2010","copyrightHolder":{"@id":"https:\/\/staging.startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/","url":"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/","name":"94. Amuso - Startups 100 by Startups.co.uk: Start up a successful business","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/#primaryimage"},"image":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2010\/08\/amuso_600x350.jpg","datePublished":"2010-08-24T03:11:04+00:00","dateModified":"2021-05-18T09:29:58+00:00","author":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"breadcrumb":{"@id":"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/#primaryimage","url":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2010\/08\/amuso_600x350.jpg","contentUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/3\/2010\/08\/amuso_600x350.jpg","width":600,"height":350,"caption":"Amuso: Barak Rabinowitz"},{"@type":"BreadcrumbList","@id":"https:\/\/staging.startups.co.uk\/startups-100\/2010\/94-amuso\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Home","item":"https:\/\/staging.startups.co.uk\/startups-100\/"},{"@type":"ListItem","position":3,"name":"94. Amuso"}]},{"@type":"WebSite","@id":"https:\/\/staging.startups.co.uk\/startups-100\/#website","url":"https:\/\/staging.startups.co.uk\/startups-100\/","name":"Startups 100 by Startups.co.uk: Start up a successful business","description":"The UK&#039;s No.1 service for starting a business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.startups.co.uk\/startups-100\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/staging.startups.co.uk\/startups-100\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60","name":"The Startups Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","caption":"The Startups Team"},"url":"https:\/\/staging.startups.co.uk\/startups-100\/author\/thestartupsteam\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/users\/91469"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/comments?post=99"}],"version-history":[{"count":0,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/posts\/99\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/media\/6614"}],"wp:attachment":[{"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/media?parent=99"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/categories?post=99"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-100\/wp-json\/wp\/v2\/tags?post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}