{"id":42948,"date":"2013-10-28T17:44:13","date_gmt":"2013-10-28T17:44:13","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-awards\/?p=42948"},"modified":"2021-05-18T16:36:38","modified_gmt":"2021-05-18T15:36:38","slug":"digital-business-of-the-year-finalist-2013-affectv","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/digital-business-of-the-year-finalist-2013-affectv\/","title":{"rendered":"Digital Business of the Year Finalist 2013: Affectv"},"content":{"rendered":"<p class=\"MsoNormal\"><span style=\"font-size: 12.0pt\"><a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/wp-content\/uploads\/2013\/10\/Affectv_Glen_Calvert.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42978\" alt=\"Affectv_Glen_Calvert\" src=\"https:\/\/staging.startups.co.uk\/startups-awards\/wp-content\/uploads\/2013\/10\/Affectv_Glen_Calvert.jpg\" width=\"640\" height=\"390\" srcset=\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2013\/10\/Affectv_Glen_Calvert.jpg 640w, https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2013\/10\/Affectv_Glen_Calvert-320x195.jpg 320w, https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2013\/10\/Affectv_Glen_Calvert-200x122.jpg 200w, https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2013\/10\/Affectv_Glen_Calvert-525x320.jpg 525w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/a><\/span><\/p>\n<p><span style=\"font-size: 12.0pt\"><a style=\"font-size: 12.0pt\" href=\"https:\/\/staging.startups.co.uk\/startups-awards\/wp-content\/uploads\/2013\/10\/Affectv.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-42981 alignright\" alt=\"Affectv\" src=\"https:\/\/staging.startups.co.uk\/startups-awards\/wp-content\/uploads\/2013\/10\/Affectv-200x78.png\" width=\"200\" height=\"78\"><\/a><\/span>Affectv is helping to improve the internet by making advertising more relevant. By understanding the content people are interested in, and who they connect with socially, it enables publishers and advertisers to serve more relevant ads to people, and explain to the user why they&rsquo;d be interested in that message.<\/p>\n<p>Before Affectv, advertisers were unable to understand a consumer&rsquo;s interests and social connections holistically, at scale. The future of marketing will feature socially endorsed ads to add validity and increase engagement &ndash; Affectv&rsquo;s solution enables all publishers and advertisers to do this, making the internet more relevant for the consumer.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Affectv is helping to improve the internet by making advertising more relevant. By understanding the content people are interested in, and who they connect with socially, it enables publishers and advertisers to serve more relevant ads to people, and explain to the user why they&rsquo;d be interested in that message. Before Affectv, advertisers were unable [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":43240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[200],"tags":[],"class_list":["post-42948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalists-2013"],"acf":[],"yoast_head":"\n<title>Digital Business of the Year Finalist 2013: Affectv - Startups Awards by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-awards\/digital-business-of-the-year-finalist-2013-affectv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Business of the Year Finalist 2013: Affectv - Startups Awards by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"og:description\" content=\"Affectv is helping to improve the internet by making advertising more relevant. By understanding the content people are interested in, and who they connect with socially, it enables publishers and advertisers to serve more relevant ads to people, and explain to the user why they&rsquo;d be interested in that message. Before Affectv, advertisers were unable [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.startups.co.uk\/startups-awards\/digital-business-of-the-year-finalist-2013-affectv\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups Awards by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-28T17:44:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-18T15:36:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2013\/10\/Affectv_thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"130\" \/>\n\t<meta property=\"og:image:height\" content=\"80\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/digital-business-of-the-year-finalist-2013-affectv\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/digital-business-of-the-year-finalist-2013-affectv\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"Digital Business of the Year Finalist 2013: Affectv\",\"datePublished\":\"2013-10-28T17:44:13+00:00\",\"dateModified\":\"2021-05-18T15:36:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/digital-business-of-the-year-finalist-2013-affectv\/\"},\"wordCount\":109,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/digital-business-of-the-year-finalist-2013-affectv\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2013\/10\/Affectv_thumbnail.png\",\"articleSection\":[\"Finalists 2013\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.startups.co.uk\/startups-awards\/digital-business-of-the-year-finalist-2013-affectv\/#respond\"]}],\"copyrightYear\":\"2013\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/digital-business-of-the-year-finalist-2013-affectv\/\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-awards\/digital-business-of-the-year-finalist-2013-affectv\/\",\"name\":\"Digital Business of the Year Finalist 2013: Affectv - 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