{"id":44103,"date":"2014-10-20T09:50:14","date_gmt":"2014-10-20T08:50:14","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-awards\/?p=44103"},"modified":"2021-05-18T16:35:09","modified_gmt":"2021-05-18T15:35:09","slug":"peoples-champion-finalist-bunnychow","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-bunnychow\/","title":{"rendered":"People\u2019s Champion Finalist 2014: Bunnychow"},"content":{"rendered":"
 <\/a><\/div>\n

Start-up name:<\/b> Bunnychow
Founder: <\/b>Atholl Milton
Started in: <\/b>2013
Based in:<\/b> London
Business description:<\/b> Street food start-up selling ‘bunnies’<\/p>\n

\"Bunnychow\"<\/a>The Bunnychow story:<\/h4>\n

Following a trip to Durban, Atholl Milton wondered why he had never heard of a bunny chow – a much loved South African food product – in the UK and decided to take action with the launch of his aptly-named start-up Bunnychow in June 2013. Traditionally bunny chows are a mutton or bean curry in a hollowed out white loaf with a bread lid, however Milton has turned the concept on its head, instead “using it as a vessel filled with flavours from all over the world” ranging from pulled pork and coleslaw, to a Boston-inspired chilli and cheese loaf, and even a ‘Full English Breakfast Bunny’.<\/p>\n

Viewing London as the ideal launch pad, Bunnychow initially began as a street food business selling from a food truck but the business has moved on in leaps and bounds – first as a pop-up at Shoreditch’s iconic Boxpark and, as of last month, a restaurant in Wardour Street, Soho.<\/p>\n

In just shy of two years, the start-up has not only launched a new food concept into the UK but is also running a restaurant in one of the most competitive cities for food businesses. It’s this innovative approach which saw it secure funding from Shanti Hospitality last year to support its UK roll-out.<\/p>\n

Although not one for traditional marketing and PR, Bunnychow has amassed a community of fans no doubt through its unique and humourous branding with tweets such as: “Bit damp out. If you can swim over, this’ll warm you right up – Bangcluck Chicken with squash & Thai ginger sauce.”<\/p>\n

Why Bunnychow made our 50:<\/h4>\n

Bringing an entirely new food product to the market is risky but for BunnyChow it’s a risk which has paid off. The “original” street food start-up’s growth to date from food van to restaurant is testament to its rising success.<\/p>\n

<\/b>Where to find out more about Bunnychow:<\/h4>\n

Website: http:\/\/bunnychow.com\/
<\/a>Twitter: https:\/\/twitter.com\/thebunnychow
<\/a>Facebook: https:\/\/www.facebook.com\/thebunnychow<\/a><\/p>\n

<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"

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