{"id":46683,"date":"2015-10-12T15:14:53","date_gmt":"2015-10-12T14:14:53","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-awards\/?p=46683"},"modified":"2021-05-18T16:32:44","modified_gmt":"2021-05-18T15:32:44","slug":"peoples-champion-finalist-puddle-ducks-west-hertfordshire","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/","title":{"rendered":"People\u2019s Champion Finalist: Puddle Ducks (West Hertfordshire)"},"content":{"rendered":"
<\/a>
\n<\/a>
\n<\/a> <\/div>\n

Start-up name: <\/b>Puddle Ducks West Hertfordshire, Luton and Dunstable
Founder<\/b>: <\/b>Ravneet Bermi
Started in: <\/b>2014
Based in: <\/b>St. Albans <\/b>
Business description<\/b>: A swimming academy franchise for children and expectant mothers  <\/b><\/p>\n

Shortlisted category:<\/h3>\n

Franchisee of the Year<\/a><\/p>\n

The Puddle Ducks story:<\/h3>\n

After over a decade in business development Ravneet Bermi launched her Puddle Ducks franchise in 2014, in part so that she could spend more time with her children.<\/p>\n

Inspired after taking her own daughter to baby swimming, the Bermi bought into the brand and was the only teacher running 12 classes across three venues each week when she started.<\/p>\n

Now Bermi operates a team of seven, which includes three instructors, a marketer, administrator and two poolside assistants. She runs 42 weekly swimming classes across six different venues. The franchisee admits the business “has grown quicker than anticipated” after doubling her predicted first-year customer target, which saw her end the year with 229 clients.<\/p>\n

Up until January, Puddle Ducks West Hertfordshire, Luton and Dunstable only catered for babies and young children. It offered specialised swimming training and focused heavily on ‘survival skills’ for older children.<\/p>\n

However as part of her long-term growth plan, Bermi launched an Aquanatal programme for expectant mothers which provides a combination of relaxation and cardiovascular exercises to help prepare the body for labour. According to Bermi this enables her to “capture people early” and increase customer retention rates.  <\/p>\n

The female entrepreneur has big plans for the future which include expanding into London, and launching a local baby fair to increase her brand’s profile as well as a swim academy for children aged between four and 10.<\/p>\n

Why Puddle Ducks made our 60:<\/h3>\n

From customer to franchisee Ravneet Bermi typifies the business owner who exudes passion for what they do. Still a relatively new franchisee her Puddle Ducks branch doubled first-year turnover, leading to the employment of seven people – a great achievement in a short time set to continue next year.<\/p>\n

Where to find out more about Puddle Ducks:<\/h3>\n

Website: <\/b>www.puddleducks.com<\/a>
<\/a>Twitter: <\/b>twitter.com\/PuddletheDuck
<\/a>Facebook: <\/a><\/b>facebook.com\/PuddletheDuck<\/a><\/p>\n

<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"

  Start-up name: Puddle Ducks West Hertfordshire, Luton and Dunstable Founder: Ravneet Bermi Started in: 2014 Based in: St. Albans Business description: A swimming academy franchise for children and expectant mothers   Shortlisted category: Franchisee of the Year The Puddle Ducks story: After over a decade in business development Ravneet Bermi launched her Puddle Ducks franchise in 2014, in part […]<\/p>\n","protected":false},"author":91469,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[126,208],"tags":[],"class_list":["post-46683","post","type-post","status-publish","format-standard","hentry","category-finalists","category-finalists-2015"],"acf":[],"yoast_head":"\nPeople\u2019s Champion Finalist: Puddle Ducks (West Hertfordshire) - Startups Awards by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"People\u2019s Champion Finalist: Puddle Ducks (West Hertfordshire) - Startups Awards by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"og:description\" content=\"  Start-up name: Puddle Ducks West Hertfordshire, Luton and Dunstable Founder: Ravneet Bermi Started in: 2014 Based in: St. Albans Business description: A swimming academy franchise for children and expectant mothers   Shortlisted category: Franchisee of the Year The Puddle Ducks story: After over a decade in business development Ravneet Bermi launched her Puddle Ducks franchise in 2014, in part […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups Awards by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-12T14:14:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-18T15:32:44+00:00\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"People\u2019s Champion Finalist: Puddle Ducks (West Hertfordshire)\",\"datePublished\":\"2015-10-12T14:14:53+00:00\",\"dateModified\":\"2021-05-18T15:32:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/\"},\"wordCount\":345,\"commentCount\":0,\"articleSection\":[\"Finalists\",\"Finalists 2015\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/#respond\"]}],\"copyrightYear\":\"2015\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/\",\"name\":\"People\u2019s Champion Finalist: Puddle Ducks (West Hertfordshire) - Startups Awards by Startups.co.uk: Start up a successful business\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#website\"},\"datePublished\":\"2015-10-12T14:14:53+00:00\",\"dateModified\":\"2021-05-18T15:32:44+00:00\",\"author\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/startups-awards\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"People\u2019s Champion Finalist: Puddle Ducks (West Hertfordshire)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#website\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-awards\/\",\"name\":\"Startups Awards by Startups.co.uk: Start up a successful business\",\"description\":\"The UK's No.1 service for starting a business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.startups.co.uk\/startups-awards\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\",\"name\":\"The Startups Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"caption\":\"The Startups Team\"},\"url\":\"https:\/\/staging.startups.co.uk\/startups-awards\/author\/thestartupsteam\/\"}]}<\/script>\n","yoast_head_json":{"title":"People\u2019s Champion Finalist: Puddle Ducks (West Hertfordshire) - Startups Awards by Startups.co.uk: Start up a successful business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/","og_locale":"en_US","og_type":"article","og_title":"People\u2019s Champion Finalist: Puddle Ducks (West Hertfordshire) - Startups Awards by Startups.co.uk: Start up a successful business","og_description":"  Start-up name: Puddle Ducks West Hertfordshire, Luton and Dunstable Founder: Ravneet Bermi Started in: 2014 Based in: St. Albans Business description: A swimming academy franchise for children and expectant mothers   Shortlisted category: Franchisee of the Year The Puddle Ducks story: After over a decade in business development Ravneet Bermi launched her Puddle Ducks franchise in 2014, in part […]","og_url":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/","og_site_name":"Startups Awards by Startups.co.uk: Start up a successful business","article_published_time":"2015-10-12T14:14:53+00:00","article_modified_time":"2021-05-18T15:32:44+00:00","author":"The Startups Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The Startups Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/#article","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/"},"author":{"name":"The Startups Team","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"headline":"People\u2019s Champion Finalist: Puddle Ducks (West Hertfordshire)","datePublished":"2015-10-12T14:14:53+00:00","dateModified":"2021-05-18T15:32:44+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/"},"wordCount":345,"commentCount":0,"articleSection":["Finalists","Finalists 2015"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/#respond"]}],"copyrightYear":"2015","copyrightHolder":{"@id":"https:\/\/staging.startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/","url":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/","name":"People\u2019s Champion Finalist: Puddle Ducks (West Hertfordshire) - Startups Awards by Startups.co.uk: Start up a successful business","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/#website"},"datePublished":"2015-10-12T14:14:53+00:00","dateModified":"2021-05-18T15:32:44+00:00","author":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"breadcrumb":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-puddle-ducks-west-hertfordshire\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Home","item":"https:\/\/staging.startups.co.uk\/startups-awards\/"},{"@type":"ListItem","position":3,"name":"People\u2019s Champion Finalist: Puddle Ducks (West Hertfordshire)"}]},{"@type":"WebSite","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/#website","url":"https:\/\/staging.startups.co.uk\/startups-awards\/","name":"Startups Awards by Startups.co.uk: Start up a successful business","description":"The UK's No.1 service for starting a business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.startups.co.uk\/startups-awards\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60","name":"The Startups Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","caption":"The Startups Team"},"url":"https:\/\/staging.startups.co.uk\/startups-awards\/author\/thestartupsteam\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/posts\/46683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/users\/91469"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/comments?post=46683"}],"version-history":[{"count":0,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/posts\/46683\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/media?parent=46683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/categories?post=46683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/tags?post=46683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}