{"id":47602,"date":"2015-11-27T23:02:21","date_gmt":"2015-11-27T23:02:21","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-awards\/?p=47602"},"modified":"2022-01-10T16:35:09","modified_gmt":"2022-01-10T16:35:09","slug":"women-in-business-award-2015","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/women-in-business-award-2015\/","title":{"rendered":"Women in Business Award 2015"},"content":{"rendered":"

Start-up name:<\/strong> Swoon Editions
\nFounders: <\/strong>Debbie Williamson and Brian Harrison
\nStarted in:<\/strong> 2012
\nBased in:<\/strong> London
\nBusiness description: <\/strong>Online retailer of hand-crafted quality furniture for affordable prices<\/p>\n

\"Swoon<\/a>Swoon Editions’ ambition to offer quality, hand-crafted furniture at affordable prices and the success it has achieved to-date helped to see co-founder Debbie Williamson awarded the  Women in Business Award at the 2015 Startups Awards.<\/p>\n

Founded in 2012 by Williamson and Brian Harrison, Swoon Editions launches a limited quantity of four new designs every day, all hand-crafted and typically priced at under £500, with only the most popular designs going on to be produced in greater quantities.<\/p>\n

This allows the company to keep stock levels low and efficiency high, a killer combination which has seen it reach triple digit growth and employ 58 staff across London, Vietnam, India and China. The appeal of the concept also translated into a £4m Series A funding round from Index Ventures following a £1.2m seed investment led by Octopus Ventures.<\/p>\n

Its approach has seen Swoon Editions community of customers, known as ‘Insiders’, grow rapidly and benefits designers who are not bound by seasonal timings, trends or aesthetics.<\/p>\n

Williamson was in great company with Suzanne Brock’s family-run raw pet food company Nutriment in second place, and Apprentice<\/em> alumna Susan Ma’s vegan skincare business Tropic Skincare in third.<\/p>\n

The other Women in Business finalists were: beauty e-commerce platform MyShowcase, started by Nancy Cruickshank; comfortable designer knickers brand Cheekfrills, set up by Katie Canvin and Lily Fortescue; and Emily Forbes’ smartphone filmmaking platform Seenit.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

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