{"id":48086,"date":"2016-08-18T17:04:37","date_gmt":"2016-08-18T16:04:37","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-awards\/?p=48086"},"modified":"2021-05-18T16:51:24","modified_gmt":"2021-05-18T15:51:24","slug":"startups-awards-hall-of-fame","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/startups-awards-hall-of-fame\/","title":{"rendered":"Startups Awards Hall of Fame: Shelley and Jerry Lawson, Frog Bikes"},"content":{"rendered":"<p><strong>Founders:<\/strong> Shelley and Jerry Lawson<br>\n<strong>Year Started:<\/strong> 2013<br>\n<strong>Website:<\/strong>&nbsp;<a href=\"https:\/\/www.frogbikes.com\/\">www.frogbikes.com<\/a><\/p>\n<p>The idea for Frog Bikes came to Jerry and Shelley&nbsp;after they watched their children struggle to ride their heavy and poorly designed bikes, leading the couple to come up with a&nbsp;lightweight bike for young cyclists.<\/p>\n<p>Last year, they were selected as&nbsp;<a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/export-business-of-the-year-2015\/\">Export Business of the Year<\/a>&nbsp;because in the two years since it was&nbsp;founded&nbsp;it had established itself as a global brand, and had began exporting across Europe.<\/p>\n<p>Startups caught up with the&nbsp;founders&nbsp;to discuss further growth into new markets and why entering the Startups Awards helped them sit back and take stock of their success so far.<\/p>\n<h3>What&rsquo;s happened in the last year since you entered the Startups Awards?<\/h3>\n<p>The business has continued to grow at a phenomenal rate &ndash; through entering new markets in Europe and Asia, and growing our sales through our existing stockists in UK.&nbsp; We have been working with Olympian Joanna Rowsell, who helped us launch our new range of Union Jack bikes in the spring, and continue our partnership with Team Sky, making a range of bikes with the iconic Team Sky branding for children.<\/p>\n<h3>What&rsquo;s been the single biggest highlight for the business since winning?<\/h3>\n<p>Opening our own factory, here in the UK!&nbsp; We&rsquo;ve relied on third parties to assemble our bikes in the Far East up until this point, but just this month (August 2016) we have started assembling our own bikes in a 60,000 sq ft factory in Wales.&nbsp; This investment will step-change how we make our bikes, making us more responsive to demand, and substantially reducing our environmental impact.<\/p>\n<h3>What are you hoping to achieve in the next year or so?<\/h3>\n<p>Export growth remains very important to us, and we&rsquo;re investing heavily in the large German, French and Italian cycling markets. We are also growing our customer base in Canada, where we already have a few very strong stores.<\/p>\n<h3>What did winning at the Startups Awards mean to you?&nbsp; Why would you recommend entering awards like this?<\/h3>\n<p>It&rsquo;s always lovely to win an award, of course &ndash; but it&rsquo;s a huge pat on the back to our small team to get this sort of recognition.&nbsp; I think it&rsquo;s also a good exercise to write an awards submission about your company because it makes you look at it from an external perspective: most of the time we are so busy running and growing the business, that we don&rsquo;t make time to sit back and evaluate what we&rsquo;ve been doing.<\/p>\n<p>&nbsp;<\/p>\n<p>To enter the&nbsp;2016 &nbsp;Startups Awards, <a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/how-to-enter\/\">click here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Founders: Shelley and Jerry Lawson Year Started: 2013 Website:&nbsp;www.frogbikes.com The idea for Frog Bikes came to Jerry and Shelley&nbsp;after they watched their children struggle to ride their heavy and poorly designed bikes, leading the couple to come up with a&nbsp;lightweight bike for young cyclists. Last year, they were selected as&nbsp;Export Business of the Year&nbsp;because in [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":48090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[203,206],"tags":[],"class_list":["post-48086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-hall-of-fame"],"acf":[],"yoast_head":"\n<title>Startups Awards Hall of Fame: Shelley and Jerry Lawson, Frog Bikes - Startups Awards by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-awards\/startups-awards-hall-of-fame\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startups Awards Hall of Fame: Shelley and Jerry Lawson, Frog Bikes - Startups Awards by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"og:description\" content=\"Founders: Shelley and Jerry Lawson Year Started: 2013 Website:&nbsp;www.frogbikes.com The idea for Frog Bikes came to Jerry and Shelley&nbsp;after they watched their children struggle to ride their heavy and poorly designed bikes, leading the couple to come up with a&nbsp;lightweight bike for young cyclists. 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