{"id":48564,"date":"2016-10-12T23:28:30","date_gmt":"2016-10-12T22:28:30","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-awards\/?p=48564"},"modified":"2019-06-30T14:01:55","modified_gmt":"2019-06-30T13:01:55","slug":"peoples-champion-finalist-2016-pip-and-nut","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-pip-and-nut\/","title":{"rendered":"People&#8217;s Champion finalist 2016: Pip &#038; Nut"},"content":{"rendered":"<p><strong>Start-up name:&nbsp;<\/strong>Pip &amp; Nut<br>\n<strong>Founder:&nbsp;<\/strong>Pip Murray<br>\n<strong>Started in:&nbsp;<\/strong>2015<br>\n<strong>Based in:&nbsp;<\/strong>London<br>\n<strong>Business description:&nbsp;<\/strong>All natural nut butter brand<\/p>\n<h3>Shortlisted categories:<\/h3>\n<p><a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/product-business-of-the-year-2016-meet-the-finalists\">Product Business of the Year<\/a>, <a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/women-in-business-award-2016-meet-the-finalists\/\">Women in Business<\/a>, <a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/young-entrepreneur-of-the-year-2016-meet-the-finalists\/\">Young Entrepreneur of the Year<\/a><\/p>\n<h3>The Pip &amp; Nut story:<\/h3>\n<p>A marathon enthusiast, Pip Murray would regularly eat peanut butter after training as its high levels of protein and healthy fats would aid muscle recovery. Spotting a gap in the market for a more natural product with a younger demographic in mind, Murray founded Pip &amp; Nut and launched her almond nut butters in January 2015.<\/p>\n<p>Aiming to be &ldquo;the nations&rsquo; favourite health food brand&rdquo;, Pip &amp; Nut sells six different flavours and is available in 250g jars, 30g squeeze packs and 1kg tubs &ndash; with plans for exciting new product development in 2017.&nbsp; Unlike other brands, the high protein spreads are devoid of refined sugars and palm oil, as well as e-numbers, preservatives and additives.<\/p>\n<p>Achieving 500% growth on 2015, Pip &amp; Nut is now the fastest growing butter brand in the UK market and is stocked in 2,500 stores including Sainsbury&rsquo;s, Holland &amp; Barrett and Fortnum and Mason&rsquo;s.<\/p>\n<p>The business recently started exporting to Ireland, with plans to roll out in the Nordics, Netherlands and UAE in the not so distant future.<\/p>\n<h3>Why Pip &amp; Nut made our shortlist:<\/h3>\n<p>Achieving amazing growth both in sales and social media following (Pip &amp; Nut is tagged approximately 1,200 times a month on Instagram), this year could be<em> the<\/em> year for Pip &amp; Nut and its inspiring female founder Pip Murray.<\/p>\n<h3>Where to find out more about Pip &amp; Nut:<\/h3>\n<p><strong>Website:<\/strong>&nbsp;<a href=\"http:\/\/www.pipandnut.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.pipandnut.com<\/a><br>\n<strong>Twitter:&nbsp;<\/strong><a href=\"https:\/\/twitter.com\/pipandnut\" target=\"_blank\" rel=\"noopener noreferrer\">twitter.com\/pipandnut<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Start-up name:&nbsp;Pip &amp; Nut Founder:&nbsp;Pip Murray Started in:&nbsp;2015 Based in:&nbsp;London Business description:&nbsp;All natural nut butter brand Shortlisted categories: Product Business of the Year, Women in Business, Young Entrepreneur of the Year The Pip &amp; Nut story: A marathon enthusiast, Pip Murray would regularly eat peanut butter after training as its high levels of protein and [&hellip;]<\/p>\n","protected":false},"author":63583,"featured_media":48796,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[213],"tags":[],"class_list":["post-48564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalists-2016"],"acf":[],"yoast_head":"\n<title>People&#039;s Champion finalist 2016: Pip &amp; 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