{"id":48571,"date":"2016-10-12T23:23:17","date_gmt":"2016-10-12T22:23:17","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-awards\/?p=48571"},"modified":"2019-06-30T14:25:13","modified_gmt":"2019-06-30T13:25:13","slug":"peoples-champion-finalist-2016-pure-commercial-finance","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-pure-commercial-finance\/","title":{"rendered":"People\u2019s Champion finalist 2016: Pure Commercial Finance"},"content":{"rendered":"<p><strong>Start-up name:<\/strong> Pure Commercial Finance<br>\n<strong>Founder: <\/strong>Ben Lloyd<br>\n<strong>Started in: <\/strong>June 2013<br>\n<strong>Based in:<\/strong>&nbsp;Cardiff<br>\n<strong>Business description:<\/strong>&nbsp;Commercial finance broker<\/p>\n<h3>Shortlisted category:<\/h3>\n<p><a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/young-entrepreneur-of-the-year-2016-meet-the-finalists\/\">Young Entrepreneur of the Year<\/a><\/p>\n<h3>The Pure Commercial story:<\/h3>\n<p>Commercial finance is a traditional market; therefore you would imagine it would be difficult for any newcomer to compete against established rival brokers. Well, not as far as Pure Commercial Finance is concerned.<\/p>\n<p>Launched by 31-year-old Ben Lloyd in 2013, Cardiff-based Pure Commercial Finance has become one of the largest and fastest-growing commercial brokerage companies of its kind in the UK; with over &pound;105m in finance secured against over &pound;210m of property so far in 2016 alone.<\/p>\n<p>A commercial financial specialist, Pure Commercial sources and arrange finance for uses such as property development, bridging finance, buy-to-let and commercial mortgages, and invoice finance.<\/p>\n<p>Entirely self-funded and profitable, Pure Commercial works with over 100 lenders including high street banks, private funders and peer-to-peer platforms to provide &ldquo;highly personalised deals&rdquo;.<\/p>\n<p>The business looks to help property investors, developers and business owners find the right deal for their current project and Lloyd says that part of the start-up&rsquo;s success has been due to focusing on &ldquo;long-term mutually beneficial relationships with clients&rdquo;.<\/p>\n<p>Lloyd also believes the business has been able to achieve scale by pursuing digital practices such as managing business online and using digital marketing campaigns to stand out &ndash; &ldquo;the majority of rival brokers do not take advantage of the web&rdquo;.<\/p>\n<p>Having expanded the business to the Midlands and South East, and with the recent appointment of ex-HSBC and Barclays head of business development Peter Caldicott, Lloyd says Pure Commercial is in prime position to achieve more &ldquo;ambitious goals&rdquo;.<\/p>\n<h3>Why Pure Commercial made our shortlist:<\/h3>\n<p>Any business that can launch into a competitive market and become one of the frontrunners is impressive but this normally takes years if not decades to achieve &ndash; Pure Commercial has done just that in a mere three years. What&rsquo;s more, the start-up has assisted in projects that were originally thought of as &lsquo;unfundable&rsquo; such as The Tramshed in Cardiff and the historic Sunbeam motorcycle factory site in Wolverhampton.<\/p>\n<h3>Where to find out more about Pure Commercial:<\/h3>\n<p><strong>Website:<\/strong>&nbsp;<a href=\"http:\/\/www.purecommercialfinance.co.uk\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.purecommercialfinance.co.uk<\/a><br>\n<strong>Twitter:&nbsp;<\/strong> <a href=\"https:\/\/twitter.com\/PureCommFinance\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/twitter.com\/PureCommFinance<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Start-up name: Pure Commercial Finance Founder: Ben Lloyd Started in: June 2013 Based in:&nbsp;Cardiff Business description:&nbsp;Commercial finance broker Shortlisted category: Young Entrepreneur of the Year The Pure Commercial story: Commercial finance is a traditional market; therefore you would imagine it would be difficult for any newcomer to compete against established rival brokers. Well, not as [&hellip;]<\/p>\n","protected":false},"author":63583,"featured_media":48801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[213],"tags":[],"class_list":["post-48571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalists-2016"],"acf":[],"yoast_head":"\n<title>People\u2019s Champion finalist 2016: Pure Commercial Finance - Startups Awards by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-pure-commercial-finance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"People\u2019s Champion finalist 2016: Pure Commercial Finance - Startups Awards by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"og:description\" content=\"Start-up name: Pure Commercial Finance Founder: Ben Lloyd Started in: June 2013 Based in:&nbsp;Cardiff Business description:&nbsp;Commercial finance broker Shortlisted category: Young Entrepreneur of the Year The Pure Commercial story: Commercial finance is a traditional market; therefore you would imagine it would be difficult for any newcomer to compete against established rival brokers. 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