{"id":48640,"date":"2016-10-12T23:52:11","date_gmt":"2016-10-12T22:52:11","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-awards\/?p=48640"},"modified":"2019-06-30T14:24:59","modified_gmt":"2019-06-30T13:24:59","slug":"peoples-champion-finalist-2016-cornerstone","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-cornerstone\/","title":{"rendered":"People&#8217;s Champion finalist 2016: Cornerstone"},"content":{"rendered":"<p><strong>Start-up name: <\/strong>Cornerstone<br>\n<strong>Founder: <\/strong>Oliver Bridge<br>\n<strong>Started in: <\/strong>July 2014<br>\n<strong>Based in: <\/strong>London<br>\n<strong>Business description: <\/strong>Online store selling subscription men&rsquo;s razors and shaving products<\/p>\n<h3>Shortlisted category:<\/h3>\n<p><a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/young-entrepreneur-of-the-year-2016-meet-the-finalists\/\">Young Entrepreneur of the Year<\/a><\/p>\n<h3>The Cornerstone story:<\/h3>\n<p>Believing it&nbsp;brings &ldquo;shaving into the 21<span style=\"font-size: 12.5px;\">st<\/span>&nbsp;century&rdquo;, Cornerstone ignores the &lsquo;gimmicks&rsquo; and &lsquo;cheesy&rsquo; marketing of big brand competitors, with its success lying in its simplicity.<\/p>\n<p>Focusing on doing a small number of products well, its signature razor has a lightweight, aluminium handle crafted in Britain, with blades engineered in Germany.<\/p>\n<p>And its&nbsp;straightforward&nbsp;approach is winning not just customers but a whole host of accolades, with Cornerstone on receiving end of praise from the likes of <em>GQ<\/em> and <em>The Telegraph<\/em>, while also winning the Best Razor Award in <em>Shortlist&rsquo;s<\/em> 2015 Men&rsquo;s Grooming Awards.<\/p>\n<p>Operating on a delivery subscription service, the brand offers razors, gels, face-scrubs and post-shave balms &ndash; everything you need for a perfect shave.<\/p>\n<p>Within two years of launching, the start-up has already reached 85,000 subscribers and received &pound;4.5m worth of funding. It expects to hit six-figures for customers by the end of the year.<\/p>\n<p>Much more than just a business however, all Cornerstone skincare products are paraben and microbead free, suitable for vegetarians and tested solely on humans.<\/p>\n<h3>Why Cornerstone made our shortlist:<\/h3>\n<p>Fabulous growth in subscriber numbers and all-important recurring revenue, justifying investors&rsquo; faith. Last year&rsquo;s <a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-2015\/\">People&rsquo;s Champion winner<\/a>, can Cornerstone repeat its&nbsp;success and make it two in a&nbsp;row? We&rsquo;ll have to wait and see&hellip;<\/p>\n<h3>Where to find out more about Cornerstone:<\/h3>\n<p><strong>Website:<\/strong> <a href=\"http:\/\/www.cornerstone.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.cornerstone.co.uk<\/a><strong><br>\nFacebook:&nbsp;<\/strong><a href=\"https:\/\/www.facebook.com\/minicabit?ref=br_rs\" target=\"_blank\" rel=\"noopener noreferrer\">www.facebook.com\/CornerStoneHQ\/<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Start-up name: Cornerstone Founder: Oliver Bridge Started in: July 2014 Based in: London Business description: Online store selling subscription men&rsquo;s razors and shaving products Shortlisted category: Young Entrepreneur of the Year The Cornerstone story: Believing it&nbsp;brings &ldquo;shaving into the 21st&nbsp;century&rdquo;, Cornerstone ignores the &lsquo;gimmicks&rsquo; and &lsquo;cheesy&rsquo; marketing of big brand competitors, with its success lying [&hellip;]<\/p>\n","protected":false},"author":64422,"featured_media":48748,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[213],"tags":[],"class_list":["post-48640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalists-2016"],"acf":[],"yoast_head":"\n<title>People&#039;s Champion finalist 2016: Cornerstone - 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