{"id":48690,"date":"2016-10-12T23:50:22","date_gmt":"2016-10-12T22:50:22","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-awards\/?p=48690"},"modified":"2019-06-30T13:20:12","modified_gmt":"2019-06-30T12:20:12","slug":"peoples-champion-finalist-2016-decibel-insight","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-decibel-insight\/","title":{"rendered":"People\u2019s Champion finalist 2016: Decibel Insight"},"content":{"rendered":"<p><strong>Start-up name: <\/strong>Decibel Insight<br>\n<strong>Founder: <\/strong>Ben Harris<br>\n<strong>Started in: <\/strong>November 2013<strong><br>\nBased in:<\/strong> London<br>\n<strong>Business description: <\/strong>Analytics platform which reveals exactly how your online visitors behave and where problems are your site<\/p>\n<h3>Shortlisted category:<\/h3>\n<p><a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/tech-business-of-the-year-2016-meet-the-finalists\/\">Tech Business of the Year<\/a>, <a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/innovative-business-of-the-year-2016-meet-the-finalists\/\">Innovative Business of the Year<\/a><\/p>\n<h3>The Decibel Insight&nbsp;story:<\/h3>\n<p>A &ldquo;global leader in cutting-edge customer experience analytics&rdquo;, Decibel Insight was launched in November 2013 by Ben Harris.<\/p>\n<p>While previously running a web design and build agency, Harris developed a basic set of website heatmaps which aimed to give his clients a more actionable perspective on web analytics data.<\/p>\n<p>Realising the market opportunity for such analytics, Harris quickly set up another start-up (which would become Decibel Insight) staffed by sub-nuclear physicists and PhDs to develop the concept.<\/p>\n<p>Unlike more traditional web analytics tools which focus on the &#64258;ow of traffic through a website, Decibel Insight tracks and reports visitor behavior as they interact with each page.<\/p>\n<p>Armed with this understanding of how visitors see and experience a website, and backed by hard data, Harris&rsquo;s clients can improve their online customer experience and satisfaction.<\/p>\n<h3>Why Decibel Insight made our shortlist:<\/h3>\n<p>Now with a team of 50 just three years since launch, Decibel Insight has already expanded internationally with several offices in America such as Denver, Colorado, Austin, Texas, and Boston, Massachusetts.<\/p>\n<p>With its client base also featuring the likes of Lego, British Airways, General Motors, Tesco and Kraft Foods, they would certainly be worthy winners. But does it get your vote?<\/p>\n<h3>Where to find out more about Decibel Insight:<\/h3>\n<p><strong style=\"font-size: 16px;\">Website:&nbsp;<\/strong><a style=\"font-size: 16px;\" href=\"https:\/\/www.decibelinsight.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.decibelinsight.com<br>\n<\/a><strong>Twitter:<\/strong>&nbsp;<a href=\"https:\/\/twitter.com\/decibelinsight\" target=\"_blank\" rel=\"noopener noreferrer\">twitter.com\/decibelinsight<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Start-up name: Decibel Insight Founder: Ben Harris Started in: November 2013 Based in: London Business description: Analytics platform which reveals exactly how your online visitors behave and where problems are your site Shortlisted category: Tech Business of the Year, Innovative Business of the Year The Decibel Insight&nbsp;story: A &ldquo;global leader in cutting-edge customer experience analytics&rdquo;, [&hellip;]<\/p>\n","protected":false},"author":64422,"featured_media":48750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[213],"tags":[],"class_list":["post-48690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalists-2016"],"acf":[],"yoast_head":"\n<title>People\u2019s Champion finalist 2016: Decibel Insight - 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