{"id":49687,"date":"2017-07-17T00:01:36","date_gmt":"2017-07-16T23:01:36","guid":{"rendered":"http:\/\/staging.startups.co.uk\/startups-awards\/?p=49687"},"modified":"2019-04-24T16:44:33","modified_gmt":"2019-04-24T15:44:33","slug":"startups-awards-hall-of-fame-james-davidson-tails-com","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/startups-awards-hall-of-fame-james-davidson-tails-com\/","title":{"rendered":"Startups Awards Hall of Fame: James Davidson, tails.com"},"content":{"rendered":"

Founders:<\/strong> James Davidson, Steve Webster, Karen Freeman, Kat Linger, Paul Cooke, Joe Inglis, Graham Bosher and Mark Holland
\nYear started:<\/strong> 2013
\nWebsite:<\/strong> www.tails.com<\/a><\/p>\n

Launched by an eight-strong founding team of dog lovers, tails.com is a pet food subscription service which provides a technological analysis of each dog’s health, lifestyle and tastes to deliver food which is nutritionally perfect for each individual pooch.<\/p>\n

With outstanding customer care as a primary focus, the Startups 100-listed<\/a> business has enjoyed countless five-star ratings and happy testimonials from its 65,000 regular customers, who have seen real positive changes in their four-legged friends since switching to the custom food.<\/p>\n

At the Startups Awards<\/a> 2016, tails.com was acknowledged for its pioneering offering with the esteemed title of Product Business of the Year<\/a>.<\/p>\n

A year after tails.com entered the awards, Startups’ caught up with co-founder and CEO James Davidson to find out how the win has benefitted the business…<\/p>\n

What’s happened in the last year since you entered the Startups Awards?<\/h3>\n

We’ve had an incredible year feeding more happy and healthy dogs than ever and bringing dog owners new and delicious ways to better their pets’ nutrition.<\/p>\n

We almost doubled our customer base, we hired new amazing talent across the business (including customer support, software development, factory and operations and the leadership team), and we’ve launched a new range of treats and poo bags.<\/p>\n

Most recently we’ve developed a new brand identity, updated our website and created new photography – all of which we’ll be deploying over the summer.<\/p>\n

What’s been the single biggest highlight for the business since winning?<\/h3>\n

There have been so many, including being welcomed into the thriving Startups’ community – a group of brilliant leaders and innovators.<\/p>\n

For me, it’s probably that we now have vets seek us out to work with us because our food really does change dogs’ lives in a scientifically proven way.<\/p>\n

What are you hoping to achieve in the next year or so?<\/h3>\n

We plan to work even more closely with vets, double our customer base again, launch a new advertising campaign and develop our next generation of leaders across the company.<\/p>\n

We’re also digging into customer support in a big way – we already get great marks here from our much-loved customers and believe we can do even more to keep them and their dogs happy.<\/p>\n

What did winning at the Startups Awards mean to you?<\/h3>\n

It was fantastic to be recognised by such a prestigious organisation that’s really helping to build business’ profiles and encourage innovation in the UK. Having won, we’re in such great company with many businesses that I personally admire.<\/p>\n

It’s also been great for building informal relationships that help get business done by sharing tips and insights.<\/p>\n

Why would you recommend entering awards like this?<\/h3>\n

Its great for the wider team to be recognised by our peers in the start-up community.<\/p>\n

We get plenty of positive affirmation from our customers and investors, however entering these awards meant receiving that affirmation from our peers – which is really quite special in a different way.<\/p>\n

Applications for the Startups Awards 2017 are now open! To enter your business and follow in the footsteps of tails.com, click here<\/a>.<\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founders: James Davidson, Steve Webster, Karen Freeman, Kat Linger, Paul Cooke, Joe Inglis, Graham Bosher and Mark Holland Year started: 2013 Website: www.tails.com Launched by an eight-strong founding team of dog lovers, tails.com is a pet food subscription service which provides a technological analysis of each dog’s health, lifestyle and tastes to deliver food which […]<\/p>\n","protected":false},"author":85235,"featured_media":49711,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[203,206],"tags":[],"class_list":["post-49687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-hall-of-fame"],"acf":[],"yoast_head":"\nStartups Awards Hall of Fame: James Davidson, tails.com - Startups Awards by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"description\" content=\"Co-founder and CEO at tails.com, 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