{"id":50371,"date":"2017-10-09T17:14:25","date_gmt":"2017-10-09T16:14:25","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-awards\/?p=50371"},"modified":"2019-01-28T12:11:28","modified_gmt":"2019-01-28T12:11:28","slug":"peoples-champion-finalist-2017-buzzbike","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2017-buzzbike\/","title":{"rendered":"People\u2019s Champion finalist 2017: Buzzbike"},"content":{"rendered":"

Start-up name:<\/strong> Buzzbike
\nFounders: <\/strong>Andy Nunn, Tom Hares
\nStarted in: <\/strong>June 2016
\nBased in: <\/strong>London
\nBusiness description: <\/strong>Free urban cycling scheme<\/p>\n

Shortlisted category:<\/h3>\n

Crowdfunded Business of the Year<\/a><\/p>\n

The Buzzbike story:<\/h3>\n

With 66% of the world’s population expected to live in a city by 2050, increased air pollution and congestion on the roads is a problem that needs solving, fast.<\/p>\n

Pitched as the world’s first free urban cycling scheme, Buzzbike combines gamification with bike rental in an effort to get more Londoners cycling around the city.<\/p>\n

Using Bluetooth tech, riders can record their rides, track their own progress, track money saved versus public transport, and access leader boards to compete against other riders.<\/p>\n

Offering riders “the complete package”, which includes a high-end bike, lights, lock, insurance and servicing, Buzzbike’s app automatically records users’ journeys and rewards them the more they cycle.<\/p>\n

Buzzbike – previously featured among the top start-ups launched in 2016 – claims its platform typically sees an 30%-50% increase in cycling rates when prizes are available.<\/p>\n

As well as its direct-to-consumer subscription service, the start-up also has a B2B offering – giving businesses a potentially lucrative sponsorship opportunity.<\/p>\n

A highly targeted form of advertising, all elements of Buzzbike’s service can be used as a marketing platform for brands, such as sponsorship on the bike and app to even choosing what destinations the cyclist must travel to in order to win prizes.<\/p>\n

The start-up’s subscription service also offers riders the same platform but without any brand sponsorship, rules or commitments. Riders are charged a monthly subscription fee and can cancel at any point by giving 30 days’ notice.<\/p>\n

Having raised £50,000 seed funding, Buzzbike successfully bagged £410,000 from investors on equity-based crowdfunding site Crowdcube back in July 2016.<\/p>\n

In exchange for a share of 28.08% equity, 270 armchair investors backed the business – with one investor funding £50,000.<\/p>\n

Why Buzzbike made our shortlist:<\/h3>\n

Incentivising more environmentally friendly ways of travelling in a fun and interactive way, and targeting both the BSB and B2C sectors, if Buzzbike’s bikes are as popular on the road, as the start-up is with ‘the crowd’, there’ll be no stopping it.<\/p>\n

Where to find out more about Buzzbike:<\/h3>\n

Website:<\/strong> www.buzzbike.london
\n<\/a>Twitter:<\/strong> @BUZZBIKELONDON<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Start-up name: Buzzbike Founders: Andy Nunn, Tom Hares Started in: June 2016 Based in: London Business description: Free urban cycling scheme Shortlisted category: Crowdfunded Business of the Year The Buzzbike story: With 66% of the world’s population expected to live in a city by 2050, increased air pollution and congestion on the roads is a problem […]<\/p>\n","protected":false},"author":63583,"featured_media":50373,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217],"tags":[],"class_list":["post-50371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalists-2017"],"acf":[],"yoast_head":"\nPeople's Champion finalist 2017: Buzzbike<\/title>\n<meta name=\"description\" content=\"Looking to transform cities into cycling meccas via gamification, will Buzzbike take the top spot as your People's Champion? \u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2017-buzzbike\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"People's Champion finalist 2017: Buzzbike\" \/>\n<meta property=\"og:description\" content=\"Looking to transform cities into cycling meccas via gamification, will Buzzbike take the top spot as your People's Champion? 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