{"id":50393,"date":"2017-10-09T17:11:15","date_gmt":"2017-10-09T16:11:15","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-awards\/?p=50393"},"modified":"2019-04-30T09:23:29","modified_gmt":"2019-04-30T08:23:29","slug":"peoples-champion-finalist-2017-decibel-insight","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2017-decibel-insight\/","title":{"rendered":"People\u2019s Champion finalist 2017: Decibel Insight"},"content":{"rendered":"<p><strong>Start-up name: <\/strong>Decibel Insight<br>\n<strong>Founders: <\/strong>Benjamin Harris and Timothy de Paris<br>\n<strong>Started in: <\/strong>2013<br>\n<strong>Based in: <\/strong>London<br>\n<strong>Business description: <\/strong>Digital experience analytics<\/p>\n<h3>Shortlisted categories:<\/h3>\n<p><a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/venture-funded-business-of-the-year-2017-meet-the-finalists\/\" target=\"_blank\" rel=\"noopener noreferrer\">Venture Funded Business of the Year<\/a>, <a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/tech-business-of-the-year-2017-meet-the-finalists\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tech Business of the Year<\/a><\/p>\n<h3>The Decibel Insight story:<\/h3>\n<p>Before starting Decibel Insight, Benjamin Harris &amp; Timothy de Paris cut their teeth running a digital user experience (UX) agency that built websites and applications for companies using traditional analytics and user testing.<\/p>\n<p>It was through this work that they discovered a &ldquo;disconnect between the &lsquo;what&rsquo; and &lsquo;why&rsquo; of website performance and user behaviour&rdquo;.<\/p>\n<p>Their solution? Technology that combines the benefits of traditional web metrics with the in-depth insights of user testing. And Decibel Insight &ndash; which <a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2016-decibel-insight\/\">scooped nominations<\/a> for two accolades at the Startups Awards 2016 &ndash; was borne.<\/p>\n<p>The company, which closed a $9m Series A venture funding round in May of this year, specialises in creating technology that reinvents the way digital teams measure, create and optimises digital experiences.<\/p>\n<p>It is able to capture a dizzying array of smart metrics about on-page experience including mouse movements, device rotations, reading and scroll distance. It also learns what the optimum experience of a website should be and automatically flags any user that has a frustrating, engaging or unusual experience so the company can respond immediately to any opportunities to improve the customer experience.<\/p>\n<p>Operating as a Software-as-a-Service (SaaS) and on-premise solution, customers take out an annual contract for Decibel Insight which grants them access to the full suite of features on the platform.<\/p>\n<p>Already, the start-ups level of insight has resulted in some major client wins including some of the world&rsquo;s biggest brands; Lego, General Motors, British Airways, and AllState Insurance are just some of the companies using Decibel Insight to boost their customer experience.<\/p>\n<h3>Why Decibel Insight made our shortlist:<\/h3>\n<p>Powering better customer experiences is vital to fostering engagement and ongoing growth. Decibel Insight has a product that really works: customers such as Lexis Nexis have reported a 77% increase in conversions and an 81% boost to revenue.<\/p>\n<p>With some of the world&rsquo;s biggest brands already on board, we see Decibel Insight as one to watch.<\/p>\n<h3>Where to find out more about Decibel Insight:<\/h3>\n<p><strong>Website: <\/strong><a href=\"http:\/\/www.decibelinsight.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.decibelinsight.com<\/a><strong><br>\nTwitter: <a href=\"https:\/\/twitter.com\/Decibelinsight\" target=\"_blank\" rel=\"noopener noreferrer\">@<\/a><\/strong><a href=\"https:\/\/twitter.com\/Decibelinsight\" target=\"_blank\" rel=\"noopener noreferrer\">Decibelinsight<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Start-up name: Decibel Insight Founders: Benjamin Harris and Timothy de Paris Started in: 2013 Based in: London Business description: Digital experience analytics Shortlisted categories: Venture Funded Business of the Year, Tech Business of the Year The Decibel Insight story: Before starting Decibel Insight, Benjamin Harris &amp; Timothy de Paris cut their teeth running a digital [&hellip;]<\/p>\n","protected":false},"author":63583,"featured_media":50395,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217],"tags":[],"class_list":["post-50393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalists-2017"],"acf":[],"yoast_head":"\n<title>People&#039;s Champion finalist 2017: Decibel Insight<\/title>\n<meta name=\"description\" content=\"This digital experience analytics company works with Lego, General Motors and British Airways. 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