{"id":50451,"date":"2017-10-09T17:09:55","date_gmt":"2017-10-09T16:09:55","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-awards\/?p=50451"},"modified":"2019-04-30T07:16:39","modified_gmt":"2019-04-30T06:16:39","slug":"peoples-champion-finalist-2017-duke-dexter","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2017-duke-dexter\/","title":{"rendered":"People\u2019s Champion finalist 2017: Duke &#038; Dexter"},"content":{"rendered":"<p><strong>Start-up name:&nbsp;<\/strong>Duke &amp; Dexter<br>\n<strong>Founder: <\/strong>Archie Hewlett<br>\n<strong>Started in: <\/strong>June 2014<br>\n<strong>Based in: <\/strong>London<br>\n<strong>Business description:&nbsp;<\/strong>British footwear brand specialising in men&rsquo;s premium loafers.<\/p>\n<h3>Shortlisted category:<\/h3>\n<p><a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/product-business-of-the-year-2017-meet-the-finalists\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retail Business of the Year<\/a><\/p>\n<h3>The Duke &amp; Dexter story:<\/h3>\n<p>Archie Hewlett is the founder of a million-pound UK start-up, has endorsements from huge stars, and owns a flagship store in Covent Garden &ndash; how many people can say they&rsquo;ve achieved that by the age of 22?<\/p>\n<p>Having launched premium footwear label Duke &amp; Dexter three years ago at the age of 19, <a href=\"https:\/\/staging.startups.co.uk\/young-guns\/archie-hewlett-duke-dexter\/\">Young Gun<\/a> Hewlett has seen his brand rise through the fashion ranks and is steadily cementing its position as a leading loafer label.<\/p>\n<p>Handcrafted in England, Hewlett started Duke &amp; Dexter in 2014 and his shoes are now sold in over 120 countries worldwide with stockists including Liberty&rsquo;s, Selfridge&rsquo;s, Fenwick, Harvey Nichol&rsquo;s and Harrods.<\/p>\n<p>Said to be targeted towards those &ldquo;who appreciate modern, functional and spirited apparel&rdquo; with an array of colours, textures, prints and motifs, Hewlett&rsquo;s loafers are winning over customers &ndash; many of these celebrities.<\/p>\n<p>From famous musicians and actors to models and football legends, the loafer brand has become a celeb favourite; Tinie Tempah, Justin Timberlake, Ryan Reynolds, Jose Mourinho, Eddie Redmayne, and Tyson Beckford have all walked runways, premieres, music videos and shoots wearing Duke &amp; Dexter.<\/p>\n<p>A luxury brand &ndash; the shoes retail from &pound;150 to &pound;300 &ndash; Hewlett has also added a personalisation service to the brand&rsquo;s offering; enabling customers to design loafers to their own tastes.<\/p>\n<p>Recently crowned a <em>Draper<\/em> Footwear Awards 2017 winner, and a Young Gun 2017 &ndash; a title awarded to just 30 businesses each year with &pound;1m turnover or &pound;1m funding &ndash; will Duke &amp; Dexter add People&rsquo;s Champion to its trophy cabinet?<\/p>\n<h3>Why Duke &amp; Dexter made our shortlist:<\/h3>\n<p>Duke &amp; Dexter has all the makings of a fast-growth retail company; there&rsquo;s a great product, impressive customers, solid revenue and strong profit.<\/p>\n<p>In today&rsquo;s world, retail businesses can no longer afford to operate offline and Duke &amp; Dexter demonstrates how independent retail start-ups can leverage the web fully to their advantage with the use of a slick website and strong messaging across social media.<\/p>\n<h3>Where to find out more about Duke &amp; Dexter:<\/h3>\n<p><strong>Website:&nbsp;<\/strong> <a href=\"https:\/\/dukeanddexter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">dukeanddexter.com<\/a><br>\n<strong>Twitter:<\/strong>&nbsp;<a href=\"https:\/\/twitter.com\/dukeanddexter\" target=\"_blank\" rel=\"noopener noreferrer\">@DukeandDexter<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Start-up name:&nbsp;Duke &amp; Dexter Founder: Archie Hewlett Started in: June 2014 Based in: London Business description:&nbsp;British footwear brand specialising in men&rsquo;s premium loafers. Shortlisted category: Retail Business of the Year The Duke &amp; Dexter story: Archie Hewlett is the founder of a million-pound UK start-up, has endorsements from huge stars, and owns a flagship store [&hellip;]<\/p>\n","protected":false},"author":63583,"featured_media":50782,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217],"tags":[],"class_list":["post-50451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalists-2017"],"acf":[],"yoast_head":"\n<title>People&#039;s Champion finalist 2017: Duke and Dexter<\/title>\n<meta name=\"description\" content=\"A-list celebrities including Ryan Reynolds and Eddie Redmayne are fans of this premium loafer brand. 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