{"id":50573,"date":"2017-10-09T12:27:50","date_gmt":"2017-10-09T11:27:50","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-awards\/?p=50573"},"modified":"2021-05-18T16:29:16","modified_gmt":"2021-05-18T15:29:16","slug":"peoples-champion-finalist-2017-mous","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2017-mous\/","title":{"rendered":"People\u2019s Champion finalist 2017: Mous"},"content":{"rendered":"<p><strong>Start-up name:&nbsp;<\/strong>Mous<br>\n<strong>Founders:<\/strong> James Griffith and Joshua Shires<br>\n<strong>Started in: <\/strong>March 2015<strong><br>\nBased in: <\/strong>Ipswich<br>\n<strong>Business description: <\/strong>Online store which manufactures and sells protective iPhone cases and accessories <strong><br>\n<\/strong><\/p>\n<h3>Shortlisted categories:<\/h3>\n<p><a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/crowdfunded-business-of-the-year-2017-meet-the-finalists\/\" target=\"_blank\" rel=\"noopener noreferrer\">Crowdfunded Business of the Year<\/a>, <a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/export-business-of-the-year-2017-meet-the-finalists-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Exporter of the Year<\/a>, <a href=\"https:\/\/staging.startups.co.uk\/startups-awards\/product-business-of-the-year-2017-meet-the-finalists-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product Business of the Year<\/a><\/p>\n<h3>The Mous story:<\/h3>\n<p>There&rsquo;s few bigger first world problems than cracking the screen on your brand-new iPhone, and if there&rsquo;s one thing Mous know about &ndash; it&rsquo;s just that.<\/p>\n<p>Finding that standard slim phone cases aren&rsquo;t protective, and protective phone cases are ugly, the Ipswich-founded start-up has tested the iPhone&rsquo;s resilience to being dropped from everything from 45ft high cranes to Waterloo Bridge in a bid to offer consumers the most protective phone cases on the market.<\/p>\n<p>Not compromising on looks either, Mous offers a range of iPhone covers in walnut, bamboo, black marble, black leather, carbon fibre and more &ndash; with each purchase coming with a free magnetic wall mount.<\/p>\n<p>Available on the iPhone 6 and 7 models, Mous&rsquo; advanced impact material AiroShock contains thousands of micro air pockets that absorb the impact when a smartphone comes crashing to the ground &ndash; with added protection coming via a steel plate.<\/p>\n<p>Founded by James Griffith and Joshua Shires, the former is a University of Leeds graduate with a degree in mathematics and previously worked for Proctor &amp; Gamble and was commercial manager of the Braun electrical UK.<\/p>\n<p>While the latter has a degree in mechanical engineering from Oxford Brookes University.<\/p>\n<p>Operating between their offices in Hackney and in Shenzen, China, the duo moved to the far East early-on in their start-up journey to do consultancy work for European businesses and to &ldquo;pay the bills&rdquo;.<\/p>\n<p>Initially launching a range of accessories on Indiegogo, Mous&rsquo; original offering sold $2.4m worth of stock, a feat the start-up claims is the &ldquo;most successful iPhone case campaign ever.&rdquo;<\/p>\n<p>Increasing its headcount from five people to 25 in just six months, the product design and manufacturing start-up is already developing a new wireless charging range for the iPhone 8.<\/p>\n<h3>Why Mous made our shortlist:<strong><br>\n<\/strong><\/h3>\n<p>Operating in an incredibly competitive market, (searching &ldquo;iPhone case&rdquo; on Amazon returns six million results), Mous already ships to over 100 countries across the globe with 80% of all sales going to consumers outside the UK.<\/p>\n<p>Running marketing campaigns in everything from Korean to Portuguese, the two and half year old&nbsp; business already looks to have all bases covered.<\/p>\n<h3>Where to find out more about Mous:<strong><br>\n<\/strong><\/h3>\n<p><strong>Website: <\/strong><a href=\"https:\/\/www.mous.co\" target=\"_blank\" rel=\"noopener noreferrer\">www.mous.co<\/a><strong><br>\nTwitter: <\/strong><a href=\"https:\/\/twitter.com\/MousCase\" target=\"_blank\" rel=\"noopener noreferrer\">@MousCase<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Start-up name:&nbsp;Mous Founders: James Griffith and Joshua Shires Started in: March 2015 Based in: Ipswich Business description: Online store which manufactures and sells protective iPhone cases and accessories Shortlisted categories: Crowdfunded Business of the Year, Exporter of the Year, Product Business of the Year The Mous story: There&rsquo;s few bigger first world problems than cracking [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":50849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217],"tags":[],"class_list":["post-50573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalists-2017"],"acf":[],"yoast_head":"\n<title>People\u2019s Champion finalist 2017: Mous<\/title>\n<meta name=\"description\" content=\"Saving peoples\u2019 precious iPhones from damage across the globe, Mous\u2019 protective phone cases contain thousands of micro air pockets that absorb impact\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2017-mous\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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