{"id":52357,"date":"2018-10-22T16:27:26","date_gmt":"2018-10-22T15:27:26","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-awards\/?p=52357"},"modified":"2021-12-15T10:57:34","modified_gmt":"2021-12-15T10:57:34","slug":"peoples-champion-finalist-2018-olio","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-olio\/","title":{"rendered":"People’s Champion finalist 2018: OLIO"},"content":{"rendered":"

Start-up name: <\/strong>OLIO
\nFounders: <\/strong>Saasha Celestial-One and Tessa Cook
\nStarted in: <\/strong>2015
\nBased in: <\/strong>London
\nBusiness description: <\/strong>A free food sharing app connecting those with food they don’t need, such as businesses, cafés and households, with neighbours who do. <\/p>\n

Shortlisted categories:<\/h3>\n

Founders Pledge Social Impact Award<\/a><\/p>\n

The OLIO story:<\/h3>\n

It’s hard to believe just how big a problem food waste is. Take a moment to imagine what £800 of edible food might look like – that’s what the average household chucks out each year. That’s £15bn of food that might otherwise have gone to better use.<\/p>\n

Step forward OLIO, the app designed to connect reformed food wasters with neighbours who could benefit. Enviably simple, users take a photo of their unwanted food and share it. Any takers, having received an alert, can then arrange a pick-up from an agreed location.<\/p>\n

Proof of its popularity is in the numbers. More than 600,000 users, including local retailers, cafés and markets with food nearing the use-by date, have connected more than 250,000 times, sharing around a million portions of food. <\/p>\n

Fond of an analogy, the company explains that from an environmental perspective this equates to taking 1.4 million miles off the road.<\/p>\n

All of this activity helps contribute to businesses using the site being recognised by OLIO’s Food Waste Heroes Programme, with the likes of Pret a Manger, Sainsbury’s and Morrisons all aiming to have zero food waste stores. Retailers pay to access volunteer OLIO ambassadors who collect food and redistribute locally.<\/p>\n

User reaction times are rapid too, with 40% requesting uploaded food in less than an hour, with 75% snapped up in less than 24 hours. The appetite for the app and six-figure revenue figure has been enough to attract £6.25m in funding from the likes of Accel, Octopus, Mustard Seed, Norrsken and angel investors. <\/p>\n

Why OLIO made our shortlist:<\/h3>\n

As well as dealing with a major issue of unnecessary waste in UK society, the app clearly has global reach with users from 167 countries signed up and 32 countries already able to boast a successful exchange.<\/p>\n

OLIO is targeting a billion users by 2025 and by then will have introduced other revenue lines, all of which convinced the panel that this is a business successfully combining purpose with profit.<\/p>\n

Where to find out more about OLIO:<\/h3>\n

Website: <\/strong>olioex.com<\/a>
\nTwitter: <\/strong>@olio_ex<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"

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