{"id":52363,"date":"2018-10-22T16:24:35","date_gmt":"2018-10-22T15:24:35","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-awards\/?p=52363"},"modified":"2021-12-15T11:07:54","modified_gmt":"2021-12-15T11:07:54","slug":"peoples-champion-finalist-2018-prima-makeup","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/","title":{"rendered":"People’s Champion finalist 2018: Prima Makeup"},"content":{"rendered":"

Start-up name: <\/strong>Prima Makeup
\nFounder: <\/strong>Emma Southorn
\nStarted in: <\/strong>2016
\nBased in: <\/strong>Stourbridge, Dudley
\nBusiness description: <\/strong>Cruelty-free, fully biodegradable and vegan brand specialising in glitter, festival and glam cosmetics<\/p>\n

Shortlisted categories:<\/h3>\n

The Start Up Loans Company Inspiring Entrepreneur of the Year<\/a> and Export Business of the Year<\/a><\/p>\n

The Prima Makeup story:<\/h3>\n

In 2016, Emma Southorn’s life changed completely when doctors discovered she had suffered a very rare cervical eptopic pregancy.<\/p>\n

Following several operations to save her fertility, and her life, Southorn contracted sepsis and was told by doctors that she might not survive.<\/p>\n

After a radical hysterectomy, Southorn (pictured left) had to take a three month resting period to get back to health and, it was during this recovery time – when she found herself “reflecting on her life, her job, and her aspirations” – the business idea for Prima Makeup was born.<\/p>\n

A former employee for cosmetics chain Younique with a self-confessed love of the beauty industry, through browsing online Southorn noticed that a glitter make-up phenomenon was talking hold in the US and was due to hit the UK.<\/p>\n

Identifying a gap in the market to create a product which would solve the issue of messy glitter application and with time on her side, Southorn mixed up several formulas in her kitchen and was able to create a pressed glitter with a built in adhesive.<\/p>\n

In August 2016, with the help of a Start Up Loan, Southorn launched her set of pressed, fully biodegradable glitters online to much fanfare. She soon followed this with the business’ now trademark ‘Unicorn Poop’ glitter adhesive.<\/p>\n

Fast forward to October 2018 and Southorn has scaled Prima Makeup from her kitchen table to a team of eight people building a international cruelty-free, vegan-friendly affordable cosmetics brand inspired “by all things sparkly”.<\/p>\n

The brand’s products, which include 100 unique lines, are shipped to over 19 countries and retail both on the website and with high street partners such as River Island.<\/p>\n

Growth has enabled Southorn to expand the business into three divisions; Prima branded products, Private Label Cosmetics and Prima Manufacturing, while Southorn is expanding the product range with eight new lines set to launch shortly.<\/p>\n

Why Prima Makeup made our shortlist:<\/h3>\n

Southorn’s incredible journey in recovering from a life-threatening health issue to pursue her dream of starting a business, and then building that business into a global company, makes her a worthy finalist for The Start Up Loans Company Inspiring Entrepreneur of the Year.<\/p>\n

The fact that, in just two years, Southorn has expanded Prima Makeup to 19 countries from the company’s West Midlands HQ makes her a shining example that you don’t have to be an established brand or seasoned entrepreneur to achieve export success.<\/p>\n

Where to find out more about Prima Makeup:<\/h3>\n

Website: <\/strong>www.primamakeup.com <\/a>
\nTwitter: <\/strong>@Primamakeup_<\/span><\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Start-up name: Prima Makeup Founder: Emma Southorn Started in: 2016 Based in: Stourbridge, Dudley Business description: Cruelty-free, fully biodegradable and vegan brand specialising in glitter, festival and glam cosmetics Shortlisted categories: The Start Up Loans Company Inspiring Entrepreneur of the Year and Export Business of the Year The Prima Makeup story: In 2016, Emma Southorn’s […]<\/p>\n","protected":false},"author":63583,"featured_media":52396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[221],"tags":[],"class_list":["post-52363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalists-2018"],"acf":[],"yoast_head":"\nPeople's Champion finalist 2018: Prima Makeup - Startups Awards<\/title>\n<meta name=\"description\" content=\"Retailing everything from unicorn poop paste to glitter lipsticks and body gems, will you join this inspiring founder and her cruelty free cosmetics brand's 'Prima Squad'?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"People's Champion finalist 2018: Prima Makeup - Startups Awards\" \/>\n<meta property=\"og:description\" content=\"Retailing everything from unicorn poop paste to glitter lipsticks and body gems, will you join this inspiring founder and her cruelty free cosmetics brand's 'Prima Squad'?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups Awards by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/startupstowers\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-22T15:24:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-15T11:07:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/18105411\/Prima-Makeup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Dunsby\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@startupstowers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Dunsby\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/\"},\"author\":{\"name\":\"Megan Dunsby\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/71414082e08e42767b86aac67ad766de\"},\"headline\":\"People’s Champion finalist 2018: Prima Makeup\",\"datePublished\":\"2018-10-22T15:24:35+00:00\",\"dateModified\":\"2021-12-15T11:07:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/\"},\"wordCount\":471,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/18105411\/Prima-Makeup.jpg\",\"articleSection\":[\"Finalists 2018\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#respond\"]}],\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/\",\"name\":\"People's Champion finalist 2018: Prima Makeup - Startups Awards\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/18105411\/Prima-Makeup.jpg\",\"datePublished\":\"2018-10-22T15:24:35+00:00\",\"dateModified\":\"2021-12-15T11:07:54+00:00\",\"author\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/71414082e08e42767b86aac67ad766de\"},\"description\":\"Retailing everything from unicorn poop paste to glitter lipsticks and body gems, will you join this inspiring founder and her cruelty free cosmetics brand's 'Prima Squad'?\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#primaryimage\",\"url\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/18105411\/Prima-Makeup.jpg\",\"contentUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/18105411\/Prima-Makeup.jpg\",\"width\":640,\"height\":390,\"caption\":\"Prima-Makeup-Emma-Southorn\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/startups-awards\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"People’s Champion finalist 2018: Prima Makeup\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#website\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-awards\/\",\"name\":\"Startups Awards by Startups.co.uk: Start up a successful business\",\"description\":\"The UK's No.1 service for starting a business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.startups.co.uk\/startups-awards\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/71414082e08e42767b86aac67ad766de\",\"name\":\"Megan Dunsby\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g\",\"caption\":\"Megan Dunsby\"},\"description\":\"Features and News Editor for Startups.co.uk\",\"sameAs\":[\"https:\/\/www.facebook.com\/startupstowers\",\"https:\/\/x.com\/startupstowers\"],\"url\":\"https:\/\/staging.startups.co.uk\/startups-awards\/author\/megandstartups-co-uk\/\"}]}<\/script>\n","yoast_head_json":{"title":"People's Champion finalist 2018: Prima Makeup - Startups Awards","description":"Retailing everything from unicorn poop paste to glitter lipsticks and body gems, will you join this inspiring founder and her cruelty free cosmetics brand's 'Prima Squad'?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/","og_locale":"en_US","og_type":"article","og_title":"People's Champion finalist 2018: Prima Makeup - Startups Awards","og_description":"Retailing everything from unicorn poop paste to glitter lipsticks and body gems, will you join this inspiring founder and her cruelty free cosmetics brand's 'Prima Squad'?","og_url":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/","og_site_name":"Startups Awards by Startups.co.uk: Start up a successful business","article_author":"https:\/\/www.facebook.com\/startupstowers","article_published_time":"2018-10-22T15:24:35+00:00","article_modified_time":"2021-12-15T11:07:54+00:00","og_image":[{"width":640,"height":390,"url":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/18105411\/Prima-Makeup.jpg","type":"image\/jpeg"}],"author":"Megan Dunsby","twitter_card":"summary_large_image","twitter_creator":"@startupstowers","twitter_misc":{"Written by":"Megan Dunsby","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#article","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/"},"author":{"name":"Megan Dunsby","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/71414082e08e42767b86aac67ad766de"},"headline":"People’s Champion finalist 2018: Prima Makeup","datePublished":"2018-10-22T15:24:35+00:00","dateModified":"2021-12-15T11:07:54+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/"},"wordCount":471,"commentCount":0,"image":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/18105411\/Prima-Makeup.jpg","articleSection":["Finalists 2018"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#respond"]}],"copyrightYear":"2018","copyrightHolder":{"@id":"https:\/\/staging.startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/","url":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/","name":"People's Champion finalist 2018: Prima Makeup - Startups Awards","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#primaryimage"},"image":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/18105411\/Prima-Makeup.jpg","datePublished":"2018-10-22T15:24:35+00:00","dateModified":"2021-12-15T11:07:54+00:00","author":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/71414082e08e42767b86aac67ad766de"},"description":"Retailing everything from unicorn poop paste to glitter lipsticks and body gems, will you join this inspiring founder and her cruelty free cosmetics brand's 'Prima Squad'?","breadcrumb":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#primaryimage","url":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/18105411\/Prima-Makeup.jpg","contentUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/18105411\/Prima-Makeup.jpg","width":640,"height":390,"caption":"Prima-Makeup-Emma-Southorn"},{"@type":"BreadcrumbList","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-prima-makeup\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Home","item":"https:\/\/staging.startups.co.uk\/startups-awards\/"},{"@type":"ListItem","position":3,"name":"People’s Champion finalist 2018: Prima Makeup"}]},{"@type":"WebSite","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/#website","url":"https:\/\/staging.startups.co.uk\/startups-awards\/","name":"Startups Awards by Startups.co.uk: Start up a successful business","description":"The UK's No.1 service for starting a business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.startups.co.uk\/startups-awards\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/71414082e08e42767b86aac67ad766de","name":"Megan Dunsby","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g","caption":"Megan Dunsby"},"description":"Features and News Editor for Startups.co.uk","sameAs":["https:\/\/www.facebook.com\/startupstowers","https:\/\/x.com\/startupstowers"],"url":"https:\/\/staging.startups.co.uk\/startups-awards\/author\/megandstartups-co-uk\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/posts\/52363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/users\/63583"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/comments?post=52363"}],"version-history":[{"count":0,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/posts\/52363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/media\/52396"}],"wp:attachment":[{"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/media?parent=52363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/categories?post=52363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/tags?post=52363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}