{"id":52384,"date":"2018-10-22T16:48:36","date_gmt":"2018-10-22T15:48:36","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-awards\/?p=52384"},"modified":"2021-12-15T11:31:28","modified_gmt":"2021-12-15T11:31:28","slug":"peoples-champion-finalist-2018-attachment-london","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/","title":{"rendered":"People’s Champion finalist 2018: Attachment London"},"content":{"rendered":"

Start-up name: <\/b>Attachment London
\n<\/span>Founders: <\/b>Chris Elrin & Ben Saul-Garner
\n<\/span>Started in: <\/b>2017
\n<\/span>Based in: <\/b>London
\n<\/span>Business description: <\/b>Talent management company that has worked with everyone from Lady Gaga to Miss Piggy<\/span><\/p>\n

Shortlisted categories:<\/h2>\n

B2B Business of the Year<\/a> and Young Entrepreneur of the Year<\/a><\/span><\/p>\n

The Attachment London story<\/h2>\n

Just a couple of years ago, Attachment London was still a twinkle in its founders’ eyes. <\/span><\/p>\n

Now it’s one of the world’s hottest talent management platforms, having masterminded a performance by Lady Gaga in an igloo and played matchmaker to James Corden and Miss Piggy.<\/span><\/p>\n

Combining an end-to-end booking platform with a bespoke consultancy, Attachment prides itself on making clients’ marketing visions a reality, however outlandish they may seem (the piano duet between Piggy and Corden a case in point). <\/span><\/p>\n

The founders offer an ideal blend of skills: former Universal Music exec Chris Elrin brings the contacts book, while Ben Saul-Garner offers the marketing nous.<\/span><\/p>\n

The business is based on three key facets: its agency work, which provides a global and local event creation service; a licensing arm, which allows performers to create their own commercial projects; and a venture operation, which connects emerging talent with companies that can provide funding. <\/span><\/p>\n

Although they’ve entered a hugely competitive market, the founders believe they will succeed with a business that is fun, fast and straight-forward. <\/span><\/p>\n

In an industry famous for taking itself far too seriously, Chris and Ben say they want to bring the enjoyment back. After all, it’s supposed to be about entertainment, right?<\/span><\/p>\n

Based in the heart of London, Attachment is ideally placed to attract both brands and performers, and the founders pride themselves on the direct relationships they have forged on both sides. Having worked with everyone from YouTube to England Rugby, it’s fair to say their optimism is not misplaced.<\/span><\/p>\n

Why Attachment made our shortlist:<\/h2>\n

Of course, we’re all slightly dazzled by the A-listers on Attachment’s client roster. But, behind the names in neon lights, it’s a pleasantly straightforward business which doesn’t fall for all the hype that surrounds it. <\/span><\/p>\n

Unlike some of their competitors, they refuse to take themselves too seriously and appear to have built a winning formula.<\/span><\/p>\n

Where to find out more about Attachment London:<\/h2>\n

Website:<\/b> attachment.london<\/a><\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Start-up name: Attachment London Founders: Chris Elrin & Ben Saul-Garner Started in: 2017 Based in: London Business description: Talent management company that has worked with everyone from Lady Gaga to Miss Piggy Shortlisted categories: B2B Business of the Year and Young Entrepreneur of the Year The Attachment London story Just a couple of years ago, […]<\/p>\n","protected":false},"author":63583,"featured_media":52450,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[221],"tags":[],"class_list":["post-52384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finalists-2018"],"acf":[],"yoast_head":"\nPeople's Champion finalist 2018: Attachment London - Startups Awards<\/title>\n<meta name=\"description\" content=\"This A-list talent management firm may have an all-star roster, but it refuses to be sucked into the entertainment industry\u2019s hype machine. Is it your People's Champion?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"People's Champion finalist 2018: Attachment London - Startups Awards\" \/>\n<meta property=\"og:description\" content=\"This A-list talent management firm may have an all-star roster, but it refuses to be sucked into the entertainment industry\u2019s hype machine. Is it your People's Champion?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/\" \/>\n<meta property=\"og:site_name\" content=\"Startups Awards by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/startupstowers\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-22T15:48:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-15T11:31:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/19165622\/Attachment-London.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"631\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megan Dunsby\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@startupstowers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Dunsby\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/\"},\"author\":{\"name\":\"Megan Dunsby\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/71414082e08e42767b86aac67ad766de\"},\"headline\":\"People’s Champion finalist 2018: Attachment London\",\"datePublished\":\"2018-10-22T15:48:36+00:00\",\"dateModified\":\"2021-12-15T11:31:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/\"},\"wordCount\":387,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/19165622\/Attachment-London.jpg\",\"articleSection\":[\"Finalists 2018\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#respond\"]}],\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/\",\"name\":\"People's Champion finalist 2018: Attachment London - Startups Awards\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/19165622\/Attachment-London.jpg\",\"datePublished\":\"2018-10-22T15:48:36+00:00\",\"dateModified\":\"2021-12-15T11:31:28+00:00\",\"author\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/71414082e08e42767b86aac67ad766de\"},\"description\":\"This A-list talent management firm may have an all-star roster, but it refuses to be sucked into the entertainment industry\u2019s hype machine. Is it your People's Champion?\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#primaryimage\",\"url\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/19165622\/Attachment-London.jpg\",\"contentUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/19165622\/Attachment-London.jpg\",\"width\":631,\"height\":390,\"caption\":\"Attachment-London\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/startups-awards\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"People’s Champion finalist 2018: Attachment London\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#website\",\"url\":\"https:\/\/staging.startups.co.uk\/startups-awards\/\",\"name\":\"Startups Awards by Startups.co.uk: Start up a successful business\",\"description\":\"The UK's No.1 service for starting a business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.startups.co.uk\/startups-awards\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/71414082e08e42767b86aac67ad766de\",\"name\":\"Megan Dunsby\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g\",\"caption\":\"Megan Dunsby\"},\"description\":\"Features and News Editor for Startups.co.uk\",\"sameAs\":[\"https:\/\/www.facebook.com\/startupstowers\",\"https:\/\/x.com\/startupstowers\"],\"url\":\"https:\/\/staging.startups.co.uk\/startups-awards\/author\/megandstartups-co-uk\/\"}]}<\/script>\n","yoast_head_json":{"title":"People's Champion finalist 2018: Attachment London - Startups Awards","description":"This A-list talent management firm may have an all-star roster, but it refuses to be sucked into the entertainment industry\u2019s hype machine. Is it your People's Champion?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/","og_locale":"en_US","og_type":"article","og_title":"People's Champion finalist 2018: Attachment London - Startups Awards","og_description":"This A-list talent management firm may have an all-star roster, but it refuses to be sucked into the entertainment industry\u2019s hype machine. Is it your People's Champion?","og_url":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/","og_site_name":"Startups Awards by Startups.co.uk: Start up a successful business","article_author":"https:\/\/www.facebook.com\/startupstowers","article_published_time":"2018-10-22T15:48:36+00:00","article_modified_time":"2021-12-15T11:31:28+00:00","og_image":[{"width":631,"height":390,"url":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/19165622\/Attachment-London.jpg","type":"image\/jpeg"}],"author":"Megan Dunsby","twitter_card":"summary_large_image","twitter_creator":"@startupstowers","twitter_misc":{"Written by":"Megan Dunsby","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#article","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/"},"author":{"name":"Megan Dunsby","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/71414082e08e42767b86aac67ad766de"},"headline":"People’s Champion finalist 2018: Attachment London","datePublished":"2018-10-22T15:48:36+00:00","dateModified":"2021-12-15T11:31:28+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/"},"wordCount":387,"commentCount":0,"image":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/19165622\/Attachment-London.jpg","articleSection":["Finalists 2018"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#respond"]}],"copyrightYear":"2018","copyrightHolder":{"@id":"https:\/\/staging.startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/","url":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/","name":"People's Champion finalist 2018: Attachment London - Startups Awards","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#primaryimage"},"image":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/19165622\/Attachment-London.jpg","datePublished":"2018-10-22T15:48:36+00:00","dateModified":"2021-12-15T11:31:28+00:00","author":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/71414082e08e42767b86aac67ad766de"},"description":"This A-list talent management firm may have an all-star roster, but it refuses to be sucked into the entertainment industry\u2019s hype machine. Is it your People's Champion?","breadcrumb":{"@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#primaryimage","url":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/19165622\/Attachment-London.jpg","contentUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/2\/2018\/10\/19165622\/Attachment-London.jpg","width":631,"height":390,"caption":"Attachment-London"},{"@type":"BreadcrumbList","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/peoples-champion-finalist-2018-attachment-london\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Home","item":"https:\/\/staging.startups.co.uk\/startups-awards\/"},{"@type":"ListItem","position":3,"name":"People’s Champion finalist 2018: Attachment London"}]},{"@type":"WebSite","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/#website","url":"https:\/\/staging.startups.co.uk\/startups-awards\/","name":"Startups Awards by Startups.co.uk: Start up a successful business","description":"The UK's No.1 service for starting a business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.startups.co.uk\/startups-awards\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/staging.startups.co.uk\/startups-awards\/#\/schema\/person\/71414082e08e42767b86aac67ad766de","name":"Megan Dunsby","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3295d96d173c0ec87376e71f6c3586d5d495ab1beec516d87c31eabffbe132a6?s=96&d=mm&r=g","caption":"Megan Dunsby"},"description":"Features and News Editor for Startups.co.uk","sameAs":["https:\/\/www.facebook.com\/startupstowers","https:\/\/x.com\/startupstowers"],"url":"https:\/\/staging.startups.co.uk\/startups-awards\/author\/megandstartups-co-uk\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/posts\/52384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/users\/63583"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/comments?post=52384"}],"version-history":[{"count":0,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/posts\/52384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/media\/52450"}],"wp:attachment":[{"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/media?parent=52384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/categories?post=52384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/startups-awards\/wp-json\/wp\/v2\/tags?post=52384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}