{"id":52578,"date":"2018-11-22T00:04:21","date_gmt":"2018-11-22T00:04:21","guid":{"rendered":"https:\/\/staging.startups.co.uk\/startups-awards\/?p=52578"},"modified":"2018-11-20T16:15:08","modified_gmt":"2018-11-20T16:15:08","slug":"crowdfunded-business-of-the-year-2018","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/startups-awards\/crowdfunded-business-of-the-year-2018\/","title":{"rendered":"Crowdfunded Business of the Year 2018"},"content":{"rendered":"<p><strong>Start-up name:&nbsp;<\/strong>Mindful Chef<br>\n<strong>Founders:<\/strong>&nbsp;Robert Grieg-Gran, Giles Humphries, and Myles Hopper<br>\n<strong>Started in:&nbsp;<\/strong>2016<br>\n<strong>Based in:&nbsp;<\/strong>London<br>\n<strong>Business description:&nbsp;<\/strong>The ethical food venture catering to meat-eaters, pescatarians, vegetarians and vegans<\/p>\n<p>Mindful Chef was founded by three friends &ndash; Robert Grieg-Gran, Giles Humphries, and Myles Hopper &ndash; after watching villagers line up to buy freshly caught fish on the Devon coast.<\/p>\n<p>The trio wanted to give consumers across the country this same access to fresh and sustainable produce and settled upon a recipe box model, sending subscribers weekly boxes with pre-proportioned ingredients.<\/p>\n<p>The business got off the ground after raising &pound;1m in just 11 days in a crowdfunding round in July 2016. It went on to smash that in a subsequent round last year, closing at &pound;2m in just 12 days. This is why it&rsquo;s the deserving winner of Crowfunded Business of the Year 2018.<\/p>\n<p>Despite stiff competition from the like of Gusto and Hello Fresh, Mindful Chef has successfully carved out a niche in the recipe box market and has now shipped more than one million meals to over 30,000 customers<\/p>\n<p>As well as being environmentally conscious, the brand partnered with food charity One Feeds Two at the end of 2017. This donates one school meal to a child living in poverty for every meal sold. To date it has donated over 600,000 and is aiming to reach one million.<\/p>\n<p>Mindful Chef looks after its employees too: paid days off for charity work, subsidised gym membership, flexible working, and complimentary cooked breakfast and lunch.<\/p>\n<p>It is a certified B Corp for meeting rigorous standards of social and environmental performance, accountability and transparency. Its next goal is to become 100% plastic-free. Currently, 90% of its packaging is recyclable.<\/p>\n<p>Mindful Chef faced off Tutorful (highly commended) and Goodbox (commended) to take the top spot, which have raised &pound;1.4m and &pound;500,000 in crowdfunding respectively.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Start-up name:&nbsp;Mindful Chef Founders:&nbsp;Robert Grieg-Gran, Giles Humphries, and Myles Hopper Started in:&nbsp;2016 Based in:&nbsp;London Business description:&nbsp;The ethical food venture catering to meat-eaters, pescatarians, vegetarians and vegans Mindful Chef was founded by three friends &ndash; Robert Grieg-Gran, Giles Humphries, and Myles Hopper &ndash; after watching villagers line up to buy freshly caught fish on the Devon [&hellip;]<\/p>\n","protected":false},"author":91134,"featured_media":52579,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222],"tags":[],"class_list":["post-52578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-winners-2018"],"acf":[],"yoast_head":"\n<title>Crowdfunded Business of the Year 2018 - 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