{"id":43032,"date":"2017-04-13T09:34:14","date_gmt":"2017-04-13T08:34:14","guid":{"rendered":"http:\/\/staging.startups.co.uk\/thestartupseries\/?p=43032"},"modified":"2022-06-23T13:27:40","modified_gmt":"2022-06-23T12:27:40","slug":"the-start-up-series-has-given-our-start-up-invaluable-financial-help-and-expertise","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/thestartupseries\/the-start-up-series-has-given-our-start-up-invaluable-financial-help-and-expertise\/","title":{"rendered":"The Start-Up Series has given our start-up invaluable financial help AND expertise"},"content":{"rendered":"

Founders:<\/strong> Katie McDermott and Jane Yates
\nCompany:<\/strong> Not Dogs
\nWebsite:<\/strong> www.notdogs.co.uk<\/a>
\nDescription:<\/strong> Vegetarian fast food brand specialising in meat-free topped hot dogs<\/p>\n

Until now, fast food has always been associated with meaty snacks: think greasy beef burgers, fried chicken and neon pink hot dogs. But where does that leave those among us who fancy a hearty, speedy meal but happen to be vegetarian, vegan, or even just not big fans of meat?<\/p>\n

Enter Not Dogs, the vegetarian fast food brand that’s challenging our assumptions about the industry, and has been crowned winner of the November Start-Up Series competition.<\/p>\n

Submit your entry for the latest Start-Up Series competition.<\/a><\/strong><\/p>\n

Founded by friends Katie McDermott and Jane Yates, Birmingham-based Not Dogs – like many innovative businesses – was born out of frustration. “I was starting to distrust meat,” McDermott says, while vegetarian Yates “was looking for really innovative, more tasty vegetarian options.”<\/p>\n

“We were talking about the festival scene, and how there’s not really anything that both of us could eat that we would actually really enjoy.” Looking to provide a better choice for themselves, the duo picked a product that McDermott says she “would struggle to eat, but would actually love to eat” – the hot dog.<\/p>\n

With Yates inspired by the meat-free fast food she’d seen come into prominence in Australia, the duo set about experimenting with unique toppings on Quorn bratwursts. Within three months, they had a food truck with which to test their product on the public.<\/p>\n

It was while serving thousands of customers at high-profile festivals and Christmas markets that the enterprising duo saw their brand’s potential: “We couldn’t stop because the customers loved it. […] People would scream at the truck when they saw it, saying “Oh my god, it’s vegetarian!””<\/p>\n

Donning their trademark hot dog costumes, McDermott and Yates drew plenty of crowds and have fostered a powerful social media following; not least due to their ongoing #SausageSelfie competition. The duo, who met six years ago at a PR agency, say their backgrounds in heading up national PR and social media campaigns gave them the know-how to engage their customers online.<\/p>\n

Having realised that Not Dogs could be “more than a food truck”, in January 2016 the fast food entrepreneurs closed a successful crowdfunding round which helped them “kick off the hunt for a permanent restaurant”.<\/p>\n

However, the duo struggled to secure further finance: “There’s a lot of investment out there, but a lot of it is very business-to-business, so we struggled with knowing where to go.” The pair even pitched on the BBC’s Dragons’ Den<\/em>, but didn’t get the investment they were looking for – though they were happy with the Dragons’ “great reaction” to their food.<\/p>\n

Keen to “take Not Dogs to the next level”, it wasn’t until they came across The Start-Up Series<\/a> competition, run by Startups.co.uk in partnership with Worth Capital<\/a>, that they saw a way to realise these ambitions:<\/p>\n

“This opportunity came up, and we thought it was perfect for Not Dogs – so we entered the competition.”<\/p>\n

Enter your business for the Start-Up Series here<\/a>.<\/strong><\/p>\n

First, the entrepreneurs submitted a detailed business plan and video, a process they describe as “really fun”: “Making the video for the team was really exciting – we obviously enjoyed being in front of the camera!” They then qualified for the next stage – a telephone interview with Worth Capital.<\/p>\n

Next came an in-depth, face-to-face ‘deep dive’ which found McDermott and Yates in their element: “It was really nice to meet people who got Not Dogs straight away. […] It was nerve-wracking meeting them, but very quickly we became more comfortable around them and had a great chat about the future of Not Dogs and our vision.”<\/p>\n

“It wasn’t a hard sell […] it was quite different to Dragons’ Den<\/em>,” they add.<\/p>\n

On winning the competition, and gaining access to £150,000 funding as well as invaluable business guidance from Worth Capital, the duo say: “We can’t quite believe it! […] We’re completely overwhelmed and really excited.”<\/p>\n

The entrepreneurs assert that the uniqueness of their product coupled with their own “commitment and passion” for the business earned them the victory: “We have spent 18 hours in our food truck, just the two of us, serving thousands of customers in the rain – we are committed, and we don’t just talk; when we say we’re going to do something, we’re going to do it.”<\/p>\n

Now with a four-month-old restaurant in Birmingham’s Bullring, the pair say that with Worth Capital’s investment they are “spoilt for choice” on what to do next; though their immediate plans are to introduce “exciting improvements” to their restaurant’s in-store design, as well as open a second location.<\/p>\n

And their ultimate goal for the business? “To get Not Dogs to as many people up and down the country as possible […] and then internationally – why not?” McDermott and Yates hope to see everyone – meat-eaters, vegetarians and vegans alike – enjoying their menu: “It’s just delicious food, at the end of the day.”<\/p>\n

Reflecting on their experience with the Start-Up Series, the duo say the application process was “really simple and not too daunting – it was a fun process more than anything.” Excited for what the future will bring, they assert: “Not only the financial help, but the expertise offered by Worth Capital is just invaluable to us.”<\/p>\n

“[It] will absolutely help to guide us in the right direction.”<\/p>\n

As for whether they will be returning to the festival scene in their purple-striped truck, the enterprising duo say: “We have a lot of things up our sleeve,” adding, “we still have the Not Dogs costumes!”<\/p>\n

Are you looking to kickstart your business with a funding boost? Startups.co.uk has partnered with Worth Capital to launch the Start-Up Series, the UK’s largest seed funding competition, with one early-stage business per month given the chance to win £150,000 SEIS equity seed investment. To be in with a chance of winning, enter here<\/a>!<\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Founders: Katie McDermott and Jane Yates Company: Not Dogs Website: www.notdogs.co.uk Description: Vegetarian fast food brand specialising in meat-free topped hot dogs Until now, fast food has always been associated with meaty snacks: think greasy beef burgers, fried chicken and neon pink hot dogs. But where does that leave those among us who fancy a […]<\/p>\n","protected":false},"author":85235,"featured_media":43037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,12],"tags":[],"class_list":["post-43032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-news"],"acf":[],"yoast_head":"\nThe Start-Up Series has given our start-up invaluable financial help AND expertise - The Startup Series<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/thestartupseries\/the-start-up-series-has-given-our-start-up-invaluable-financial-help-and-expertise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Start-Up Series has given our start-up invaluable financial help AND expertise - The Startup Series\" \/>\n<meta property=\"og:description\" content=\"Founders: Katie McDermott and Jane Yates Company: Not Dogs Website: www.notdogs.co.uk Description: Vegetarian fast food brand specialising in meat-free topped hot dogs Until now, fast food has always been associated with meaty snacks: think greasy beef burgers, fried chicken and neon pink hot dogs. 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