{"id":43428,"date":"2014-09-11T09:47:09","date_gmt":"2014-09-11T08:47:09","guid":{"rendered":"http:\/\/staging.startups.co.uk\/young-guns\/?p=43428"},"modified":"2021-05-24T11:30:41","modified_gmt":"2021-05-24T10:30:41","slug":"chris-morton-sebastjan-trepca-lyst","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/","title":{"rendered":"Chris Morton and Sebastjan Trepca: Lyst"},"content":{"rendered":"<p><b>Chris Morton and Sebastjan Trepca, 32 and 31<br>\nCompany: <\/b>Lyst<br>\n<b>Web: <\/b><a href=\"http:\/\/www.lyst.com\">www.lyst.com<\/a><\/p>\n<p>In today&rsquo;s web, personalisation is king &ndash; and what could be more personal for shoppers than having your very own tailored online store? This was the thinking of Chris Morton and Sebastjan Trepca when they founded Lyst, the unique fashion e-commerce site that allows users to create their own online store by following their favourite brands. Shoppers can then buy products directly through the Lyst website.<\/p>\n<p>For shoppers, the benefits are obvious, and the model works for fashion brands and stores as well, who can boost their sales through inclusion on Lyst&rsquo;s portfolio. Since launch the site has seen extremely impressive growth, with the business growing at an annual rate of 400% two years in a row, and brands on Lyst&rsquo;s portfolio now include leading names Gucci, Burberry, Net-A-Porter, DKNY and many more. Lyst currently boasts 2.5 million shoppers a month, 70% of which are based in the lucrative US market, helping to drive an annual run rate of $70m. It&rsquo;s no surprise that top European VCs are getting in on the action; the site has secured $19.5m of funding since launch, with the majority of this coming from a $14m Series B round led by Balderton Capital in January 2014.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Chris Morton and Sebastjan Trepca, 32 and 31 Company: Lyst Web: www.lyst.com In today&rsquo;s web, personalisation is king &ndash; and what could be more personal for shoppers than having your very own tailored online store? This was the thinking of Chris Morton and Sebastjan Trepca when they founded Lyst, the unique fashion e-commerce site that [&hellip;]<\/p>\n","protected":false},"author":91469,"featured_media":43429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[227],"tags":[],"class_list":["post-43428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-class-of-2014"],"acf":[],"yoast_head":"\n<title>Chris Morton and Sebastjan Trepca: Lyst - Young Guns by Startups.co.uk: Start up a successful business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chris Morton and Sebastjan Trepca: Lyst - Young Guns by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"og:description\" content=\"Chris Morton and Sebastjan Trepca, 32 and 31 Company: Lyst Web: www.lyst.com In today&rsquo;s web, personalisation is king &ndash; and what could be more personal for shoppers than having your very own tailored online store? This was the thinking of Chris Morton and Sebastjan Trepca when they founded Lyst, the unique fashion e-commerce site that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/\" \/>\n<meta property=\"og:site_name\" content=\"Young Guns by Startups.co.uk: Start up a successful business\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-11T08:47:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-24T10:30:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.staging.startups.co.uk\/wp-content\/uploads\/sites\/4\/2014\/09\/Lyst.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Startups Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Startups Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/\"},\"author\":{\"name\":\"The Startups Team\",\"@id\":\"https:\/\/staging.startups.co.uk\/young-guns\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"headline\":\"Chris Morton and Sebastjan Trepca: Lyst\",\"datePublished\":\"2014-09-11T08:47:09+00:00\",\"dateModified\":\"2021-05-24T10:30:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/\"},\"wordCount\":218,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/4\/2014\/09\/Lyst.jpg\",\"articleSection\":[\"Class of 2014\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#respond\"]}],\"copyrightYear\":\"2014\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.startups.co.uk\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/\",\"url\":\"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/\",\"name\":\"Chris Morton and Sebastjan Trepca: Lyst - Young Guns by Startups.co.uk: Start up a successful business\",\"isPartOf\":{\"@id\":\"https:\/\/staging.startups.co.uk\/young-guns\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/4\/2014\/09\/Lyst.jpg\",\"datePublished\":\"2014-09-11T08:47:09+00:00\",\"dateModified\":\"2021-05-24T10:30:41+00:00\",\"author\":{\"@id\":\"https:\/\/staging.startups.co.uk\/young-guns\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#primaryimage\",\"url\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/4\/2014\/09\/Lyst.jpg\",\"contentUrl\":\"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/4\/2014\/09\/Lyst.jpg\",\"width\":640,\"height\":390},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\",\"item\":\"https:\/\/staging.startups.co.uk\/young-guns\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Alumni\",\"item\":\"https:\/\/staging.startups.co.uk\/young-guns\/alumni\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Class of 2014\",\"item\":\"https:\/\/staging.startups.co.uk\/young-guns\/alumni\/class-of-2014\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Chris Morton and Sebastjan Trepca: Lyst\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.startups.co.uk\/young-guns\/#website\",\"url\":\"https:\/\/staging.startups.co.uk\/young-guns\/\",\"name\":\"Young Guns by Startups.co.uk: Start up a successful business\",\"description\":\"The UK&#039;s No.1 starting a business resource\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.startups.co.uk\/young-guns\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.startups.co.uk\/young-guns\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60\",\"name\":\"The Startups Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g\",\"caption\":\"The Startups Team\"},\"url\":\"https:\/\/staging.startups.co.uk\/young-guns\/author\/thestartupsteam\/\"}]}<\/script>\n","yoast_head_json":{"title":"Chris Morton and Sebastjan Trepca: Lyst - Young Guns by Startups.co.uk: Start up a successful business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/","og_locale":"en_GB","og_type":"article","og_title":"Chris Morton and Sebastjan Trepca: Lyst - Young Guns by Startups.co.uk: Start up a successful business","og_description":"Chris Morton and Sebastjan Trepca, 32 and 31 Company: Lyst Web: www.lyst.com In today&rsquo;s web, personalisation is king &ndash; and what could be more personal for shoppers than having your very own tailored online store? This was the thinking of Chris Morton and Sebastjan Trepca when they founded Lyst, the unique fashion e-commerce site that [&hellip;]","og_url":"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/","og_site_name":"Young Guns by Startups.co.uk: Start up a successful business","article_published_time":"2014-09-11T08:47:09+00:00","article_modified_time":"2021-05-24T10:30:41+00:00","og_image":[{"width":640,"height":390,"url":"https:\/\/images.staging.startups.co.uk\/wp-content\/uploads\/sites\/4\/2014\/09\/Lyst.jpg","type":"image\/jpeg"}],"author":"The Startups Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The Startups Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#article","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/"},"author":{"name":"The Startups Team","@id":"https:\/\/staging.startups.co.uk\/young-guns\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"headline":"Chris Morton and Sebastjan Trepca: Lyst","datePublished":"2014-09-11T08:47:09+00:00","dateModified":"2021-05-24T10:30:41+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/"},"wordCount":218,"commentCount":0,"image":{"@id":"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/4\/2014\/09\/Lyst.jpg","articleSection":["Class of 2014"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#respond"]}],"copyrightYear":"2014","copyrightHolder":{"@id":"https:\/\/staging.startups.co.uk\/#organization"}},{"@type":"WebPage","@id":"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/","url":"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/","name":"Chris Morton and Sebastjan Trepca: Lyst - Young Guns by Startups.co.uk: Start up a successful business","isPartOf":{"@id":"https:\/\/staging.startups.co.uk\/young-guns\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#primaryimage"},"image":{"@id":"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#primaryimage"},"thumbnailUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/4\/2014\/09\/Lyst.jpg","datePublished":"2014-09-11T08:47:09+00:00","dateModified":"2021-05-24T10:30:41+00:00","author":{"@id":"https:\/\/staging.startups.co.uk\/young-guns\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60"},"breadcrumb":{"@id":"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#primaryimage","url":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/4\/2014\/09\/Lyst.jpg","contentUrl":"https:\/\/images-startupsv3.ecs.stg7.eu-west-1.mvfglobal.net\/wp-content\/uploads\/sites\/4\/2014\/09\/Lyst.jpg","width":640,"height":390},{"@type":"BreadcrumbList","@id":"https:\/\/staging.startups.co.uk\/young-guns\/chris-morton-sebastjan-trepca-lyst\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.startups.co.uk\/"},{"@type":"ListItem","position":2,"name":"Home","item":"https:\/\/staging.startups.co.uk\/young-guns\/"},{"@type":"ListItem","position":3,"name":"Alumni","item":"https:\/\/staging.startups.co.uk\/young-guns\/alumni\/"},{"@type":"ListItem","position":4,"name":"Class of 2014","item":"https:\/\/staging.startups.co.uk\/young-guns\/alumni\/class-of-2014\/"},{"@type":"ListItem","position":5,"name":"Chris Morton and Sebastjan Trepca: Lyst"}]},{"@type":"WebSite","@id":"https:\/\/staging.startups.co.uk\/young-guns\/#website","url":"https:\/\/staging.startups.co.uk\/young-guns\/","name":"Young Guns by Startups.co.uk: Start up a successful business","description":"The UK&#039;s No.1 starting a business resource","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.startups.co.uk\/young-guns\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/staging.startups.co.uk\/young-guns\/#\/schema\/person\/b79c62a7ab4db88c1f4e6447ccddaa60","name":"The Startups Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c8cd68a78d325e8bbe4f764947a9052a9f89e15edf1385ad33bf583be4d8962?s=96&d=mm&r=g","caption":"The Startups Team"},"url":"https:\/\/staging.startups.co.uk\/young-guns\/author\/thestartupsteam\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.startups.co.uk\/young-guns\/wp-json\/wp\/v2\/posts\/43428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.startups.co.uk\/young-guns\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.startups.co.uk\/young-guns\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/young-guns\/wp-json\/wp\/v2\/users\/91469"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/young-guns\/wp-json\/wp\/v2\/comments?post=43428"}],"version-history":[{"count":0,"href":"https:\/\/staging.startups.co.uk\/young-guns\/wp-json\/wp\/v2\/posts\/43428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.startups.co.uk\/young-guns\/wp-json\/wp\/v2\/media\/43429"}],"wp:attachment":[{"href":"https:\/\/staging.startups.co.uk\/young-guns\/wp-json\/wp\/v2\/media?parent=43428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/young-guns\/wp-json\/wp\/v2\/categories?post=43428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.startups.co.uk\/young-guns\/wp-json\/wp\/v2\/tags?post=43428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}