{"id":46225,"date":"2018-09-28T00:27:43","date_gmt":"2018-09-27T23:27:43","guid":{"rendered":"https:\/\/staging.startups.co.uk\/young-guns\/?p=46225"},"modified":"2021-05-23T18:28:48","modified_gmt":"2021-05-23T17:28:48","slug":"simon-phelan-hometree","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/young-guns\/simon-phelan-hometree\/","title":{"rendered":"Simon Phelan: Hometree"},"content":{"rendered":"

Simon Phelan, 28
\n<\/strong>Company: <\/strong>Hometree
\n<\/strong>Website:<\/strong> www.hometree.co.uk<\/a><\/u><\/p>\n

Many of us have been through the ordeal of replacing a boiler at some point.<\/p>\n

You wait two weeks for an appointment, take a day off work and the engineer often doesn’t show up. It’s a staple of British life, like barbecuing in the rain or investing forlorn hope in international football tournaments.<\/p>\n

Hometree wants to make this routinely frustrating experience better, using digital technology to take boiler installation out of what it calls “the dark ages”.<\/p>\n

The two-year-old company, co-founded by Simon Phelan (pictured left), offers boiler surveys via video call, saving homeowners the ordeal of letting a sharp-suited salesperson into their home and being sweet-talked into buying a product they don’t need.<\/p>\n

If a customer does decide to get a new boiler fitted (and there’s no pressure to do so), they can select their preferred model online using Hometree’s e-commerce solution. Visitors to the website are offered a live chat upon arrival, emulating the real-time customer care pioneered by companies such as Amazon.<\/p>\n

Phelan – who began his career working for legendary venture capitalist Jon Moulton before switching to the energy market – hopes to install up to 6,000 boilers this year, making his company the third-largest installer in the UK, and establish a dominant hold on a sector which has hitherto been largely untouched by digital innovation.<\/p>\n

The company has raised over £12.5m, having recently raised a fresh funding tranche of $8.5m led by one of the largest financial companies in the world.<\/p>\n

Moulton has also invested in the company, as has Paul Pindar, the former Capita CEO who has steered two previous start-ups, Purplebricks and eve Sleep, through IPOs.<\/p>\n

Pindar’s experience is helping the company prepare for what Phelan calls “hyper growth”, and plans are in place to build on the core boiler business with a smart home services arm – surfing the technological wave made possible by Internet of Things.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Simon Phelan, 28 Company: Hometree Website: www.hometree.co.uk Many of us have been through the ordeal of replacing a boiler at some point. You wait two weeks for an appointment, take a day off work and the engineer often doesn’t show up. It’s a staple of British life, like barbecuing in the rain or investing forlorn […]<\/p>\n","protected":false},"author":91134,"featured_media":46226,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[234],"tags":[],"class_list":["post-46225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-class-of-2018"],"acf":[],"yoast_head":"\nSimon Phelan: Hometree - Young Guns class of 2018<\/title>\n<meta name=\"description\" content=\"Tired of getting the spiel from sharp-suited boiler salespeople? 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